| Vodafone Automotive S.p.A. | |
| Type: | Division |
| Key People: | Gion Baker (CEO), Mario Rossetti (Chairman) |
| Industry: | Automotive |
| Products: |
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| Revenue: | €110.2 million |
| Operating Income: | €4 million |
| Net Income: | €156.6 million |
| Num Employees: | 832 |
| Parent: | Vodafone Global Enterprise |
| Homepage: | automotive.vodafone.com |
| Founders: | Romeo Roman, Serafino Memmola, Isidoro Dall'Osto, Maria Pagliara |
| Location: | Varese, Italy |
Vodafone Automotive SpA, based in Varese, Italy, offers automotive telematics and electronics through two business units. The company was originally listed on the Milan Stock Exchange on 12 December 2006. Originally named "Cobra Automotive Technologies SpA", it was acquired by Vodafone PLC in August 2014 for €145 million ($191 million) which was equivalent to Cobra's FY13 revenue, and delisted from the Milan Stock Exchange. On 1 April 2015 it changed name to its current form.[1]
The operations of Vodafone Automotive are delivered through two business units: Vodafone Automotive Telematics Services, dedicated to developing infrastructure and telematics services, and Vodafone Automotive Electronic Systems, focused on the design, development, production and distribution systems and electronic components.Vodafone Automotive Telematics SA, previously 80% owned by Vodafone Automotive and 20% by Tracker Connect Proprietary Limited, has direct operations in Brazil, Italy, France, Germany, Spain, Switzerland and the United Kingdom. In Malaysia, Russia and South Africa Cobra has strong relationships with leading regional players.Vodafone Automotive Electronic Systems has direct operations in Italy, China, Japan and South Korea.
The company was founded in 1975 under the name "Delta Electronics & C. sas Dall'Osto Isidoro" by Romeo Roman, Serafino Memmola and Isidoro Dall'Osto, and began operations. One of the first products in Italy, in anti-theft vehicle devices, was named Cobra by Serafino Memmola, which gave the company its name.
Over the years it underwent several transformations and name changes:
Currently the group's activity is divided into three areas:
On June 16, 2014, Vodafone Group PLC announced it had agreed to buy Cobra Automotive Technologies SpA for €145 million as part of its Machine to Machine (M2M) strategy to connect and better manage physical devices, also known as the "Internet of Things" (IOT).
On August 7, 2014 [2] Vodafone confirmed that its voluntary tender offer (the “Offer”) for security and telematics provider Cobra Automotive Technologies S.p.A. (“Cobra”) had become wholly unconditional. The Offer settled on 8 August 2014. The total consideration for the entire issued share capital of Cobra was €145 million (£115 million / US$191 million).
Vodafone purchased more than 95% of Cobra's share capital through the Offer and then started proceedings to purchase the remaining shares. Cobra became a wholly owned subsidiary of Vodafone and was de-listed from the Italian Stock Exchange (Borsa Italiana). The purchase of remaining shares and de-listing of Cobra were expected to occur on 14 August 2014. As of August 28, 2014 Cobra Automotive Technologies appears to no longer be listed on the Milan Stock Exchange.
From 1 April, Vodafone Automotive is the new trading name for Cobra Automotive Technologies.
The company also indirectly controls the company :