Coat Corporation Explained

Coat Corporation
Native Name:コートコーポレーション
Native Name Lang:ja
Type:Kabushiki gaisha
Industry:Information and communication
Hq Location:3-23-14 1F Court First Stage〒 155-0031
Hq Location City:Shimokitazawa, Setagaya, Tokyo, Japan
Key People:Hayato Eroshima (Representative Director)

is a gay video production company in Japan. Founded in 1993, its headquarters are in Shimokitazawa, Setagaya, Tokyo.

History

Coat Corporation launched Power Grip, which featured mainly gym class students, in 1991.[1] Since then, the company has regularly released works of about eight titles each month, and has contributed more than 160 titles to date all the while changing the genre. Affiliated yūgen gaisha has been around since 1997 while Coat West in Osaka Prefecture has been releasing works under the same name since 2003.

After Power Grip, the company launched many new labels, under which they produced more than forty titles. Their wide range of models and themes such as athletes, Johnny's, salarymen, gay slangs, and SM, fit in genres ranging from soft to hard.

Around the same time, Coat released its first situational gay video series Babylon, reaching Vol. 60 in 2012. Kuratatsu later released the heavy gym-class label,, and the Johnny's Jr. label, Fine, from Out Staff in 1997. Although was discontinued in 2008 after Volume 25, Fine still continues to release work, with its total number of titles reaching over sixty, as of 2012. A variety of other labels were also established. One called Exfeed became independent afterwards.

Criminal case

In 1996, a male high school student was told to "not appear in the video" on the streets of Setagaya, but he agreed that he "would take off his pants for ¥2,000" or "¥50,000 for thirty minutes" and was filmed naked in a nearby karaoke box, and led to seven people, including Corporation President Hayato Eroshima, getting arrested for violation of the Employment Security Law (recruitment for harassment work purposes). This case was related to that of Tokyo Metropolitan High School teacher Yumiko Kato's involvement in "Imakita Kato" which consisted of television tarento, and it was widely reported that there were 170 students who appeared in response to the solicitation.[2] [3]

Internet meme

A Midsummer Night's Wet Dream (Hepburn: Manatsu no Yo no Inmu), a porn produced by Coat Corporation, gained public attention in 2002 after professional baseball player Kazuhito Tadano was found to be in the cast. Soon after the founding of Japanese video-sharing website Niconico in 2007, Internet users began to upload video mash-up parodies mocking this scandal. Inmu videos and its creator communities have been in steady growth since 2010 and Inmu remains the post popular genre of videos on Niconico today.[4] [5] Now Inmu represents a collection of Internet contents ridiculing Japanese gay pornography. Many other porns made by Coat Corporation or other companies are also included. Inmu communities typically make fun of the lines and plots of these porns. While popular among youths on social media, Inmu generally remains a taboo in traditional media due to its connection to pornography and a past scandal.[6] [7] [8] [9]

The central figure of Inmu videos is Yaju Senpai, an actor appearing in the original porn, who is parodied the most.[10] His true name is never revealed and an attempt to identify him in 2016 was cancelled due to moral concerns.[11]

List of brands

These include former labels.

Coat

Former labels

Kuratatsu

Coat West (Osaka)

Others

External links

See also

Notes and References

  1. Archive. ja. DVD. Coat Corporation.
  2. News: 朝日新聞夕刊19頁. Asahi Shimbun Yūkan. ja. The Asahi Shimbun Company. 14 Oct 1996. 19.
  3. News: 日本経済新聞夕刊17頁. The Nikkei Yūkan. ja. 14 Oct 1996. 17.
  4. Web site: https://web.archive.org/web/20160416005719/http://ascii.jp/elem/000/000/873/873619/. 真正面から「真夏の夜の淫夢」タグを解説してみた ある意味とてもニコ動らしい淫夢動画の世界. ASCII.jp. ja. 13 Mar 2014. 2016-04-16. 12 Feb 2017. dead.
  5. Web site: https://web.archive.org/web/20160620031941/http://ascii.jp/elem/000/001/016/1016248/. 2015年5月のニコ動人気タグトレンド シュガーソングとビターステップとスプラトゥーン. ASCII.jp. ja. 11 Jun 2015. 2016-06-20. 14 Feb 2017. dead.
  6. Web site: https://web.archive.org/web/20161003083413/http://otapol.jp/2016/08/post-7581_entry.html. 【衝撃】『ちびまる子ちゃん』にあのネタが!? 「完全一致」「想像より淫夢だった」と大反響に！. Otapol@Hentai. ja. Cyzo. 1 Aug 2016. 2016-10-03. 16 Feb 2017. dead.
  7. Web site: 略しすぎて何だか分からなくなったシリーズ 「微レ存」ってどういう意味？. ja. N Lab. 24 Jul 2013. 16 Feb 2017.
  8. Web site: https://web.archive.org/web/20160331234901/https://www.cyberagent.co.jp/news/press/detail/id%3D9551%26season%3D2014%26category%3Dameba. 「Ameba」が2014年「JCJK流行語ランキング」発表 流行語1位は「ダメよ〜ダメダメ」、「かまちょ」「KS」など新しいJCJK語も上位に 流行っていたモノ・コト1位は「壁ドン」. ja. Cyber Agent. 21 Nov 2014. 2016-03-31. 16 Jan 2017. dead.
  9. Web site: https://web.archive.org/web/20160107233923/http://news.aol.jp/2014/12/04/netword/. 女子中高生の流行語「微レ存」がネットで話題に 「これ使っちゃダメなやつじゃね？」. AOL. ja. AOL Online Japan. 14 Dec 2014. 2016-01-07. 16 Feb 2017. dead.
  10. Web site: https://web.archive.org/web/20161003081538/http://otapol.jp/hentai/2016/08/post-2_entry.html. 8月10日は"野獣の日" 『淫夢』野獣先輩を知らない層のおかげもあって、「#野獣の日」がトレンド入りをはたす（ンアッー！）. Otapol@Hentai. ja. Cyzo. 11 Aug 2016. 2016-10-03. 12 Feb 2017. dead.
  11. Web site: https://web.archive.org/web/20161003090047/http://www.huffingtonpost.jp/2016/08/19/kaoru-ooshima_n_11602322.html?utm_hp_ref=japan. 大島薫、元AV男優の捜索を中止 探偵の山木陽介さん「倫理的に問題ある」. The Huffington Post Japan. ja. The Huffington Post Japan, Ltd /Asahi Shimbun. 19 Aug 2016. 2016-10-03. 16 Feb 2017. dead.

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