Club Nokia Explained

Club Nokia
Developer:Nokia
Released:1997
Discontinued:yes
Genre:Mobile consumer internet portal and loyalty programme

Club Nokia was a mobile internet digital distribution portal, similar to an App Store,[1] operated by Nokia to provide special offers, paid-for ringtones, picture messages and game content directly to members.[2] [3] [4] [5] Following resistance from its mobile operator customers, Nokia partially closed the service and the brand became solely a consumer service and loyalty portal.[6] [7]

History

Club Nokia was originally launched in 1997 to provide detailed product information and support about Nokia products.[4] [8] In 1999 Club Nokia was developed into an integral multi-channel personalised service accessible by WAP, SMS or the World Wide Web, spawning a new industry for the provision of mobile content.[9] Consumers could join Club Nokia after buying a new Nokia device.[10] To download content, users were required to purchase credits obtained from authorised Nokia dealerships.[11] [12] Content included additional game levels for e.g. Space Impact.[13] [14] The picture messaging service was launched in Finland in December 1999.[15] [16] In 2000, Amazon partnered with Nokia to enable purchasing of books from Amazon's catalogue via Club Nokia with WAP enabled mobile phones.[17]

In August 2000, Nokia signed a deal with music publisher EMI to provide EMI-owned songs as ringtones, available from the Club Nokia website or by sending an SMS message.[18] [19] [20] [21] By November 2001, over 10 million consumers were subscribed to Club Nokia, and the enterprise was forecast to yield €1 billion in revenue by 2004.[8] However, the EMI deal proved controversial as it placed Nokia in direct competition with the mobile operators' own branded portals, who relied on the booming ringtones market for revenue and were wary of Nokia gaining a mobile content monopoly through Club Nokia as Microsoft had done in computing software.[3] [22] [23] Nokia argued customers used the carriers' mobile data to download content, but network operators remained resistant.[8] [24] [25] As a result, Nokia announced in September 2004 that the service for selling ringtones would close down, never having become the commercial success it was forecast to be, and Club Nokia became solely a customer service, loyalty and news portal.[8] [6] [7] [26] [27] On the back of investments made into Club Nokia, Nokia launched a new service Preminet to its operators, designed to distribute certified Java- and Symbian-based mobile software to make cell-phone applications easier to buy, sell, and distribute.[8]

In late 2007 the Club Nokia service was rebranded "My Nokia".[28] Nokia launched a new direct-to-consumer service in 2006 called Nokia Content Discoverer.[29] The term "Club Nokia" was since re-used as the name of a concert venue in Los Angeles, which has now been renamed The Novo by Microsoft.

See also

Notes and References

  1. Web site: Nokia and Apple: What's market power got to do with it. Javier Gimeno. 2012-04-02. Insead knowledge. 2018-10-24.
  2. Web site: Club Nokia. 26 January 2004. Nokia - archived from the original. https://web.archive.org/web/20040126025409/http://www.club.nokia.com/w/c/n;SID=27iNdijrC3alWN7RiTNb4VJEFEMSMautdwi5pj3MjnuqvOGO8urw!-1417073992!-1408186855!7501!7502?origin=default.jsp&event=link(global_web)&c=XX&l=EN. 23 October 2018. 2004-01-26.
  3. Web site: The fight for digital dominance. The Economist. Print Edition:Special Report. 2002-11-21. 23 October 2018.
  4. Book: Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones. Yves. Doz. Keeley. Wilson. 26 January 2018. Oxford University Press. 9780192524751. 23 October 2018. Google Books.
  5. Book: Vesa, Jarkko. Mobile Services in the Networked Economy. 1 January 2005. Idea Group Inc (IGI). 9781591405795. 23 October 2018. Google Books.
  6. Web site: Nokia exits ringtones. The Register. Lucy Sherriff. 2004-09-20. 23 October 2018.
  7. Web site: Nokia makes play for mobile content. The Register. Wireless Watch. 2004-10-29. 23 October 2018.
  8. Book: Wallin, Johan. Business Orchestration: Strategic Leadership in the Era of Digital Convergence. 4 August 2006. John Wiley & Sons. 9780470032954. 23 October 2018. Google Books.
  9. Book: Mobile Media and Applications, From Concept to Cash: Successful Service. registration. 36. Club Nokia ringtone.. 2006. Christoffer Andersson, Daniel Freeman, Ian James, Andy Johnston, Staffan Ljung. Wiley. 9780470017470 . 2018-10-24.
  10. Web site: Nokia 3330 - ny lågpristelefon från Nokia. 23 October 2018.
  11. Web site: Aftonbladet it: mobilt. wwwc.aftonbladet.se. 23 October 2018.
  12. Web site: Club Nokia ProfileMatch. Nokia - archived from the original. 17 May 2001. https://web.archive.org/web/20010517060517/https://www.nokia.com/clubnokia/index.html. 23 October 2018. 2001-05-17.
  13. Web site: Mobiltest: Nokia 5510. 27 November 2001 . 23 October 2018.
  14. Web site: Nokia 3330. The Register. PC Advisor. 2001-07-04. 23 October 2018.
  15. Web site: www.nokia.com.
  16. Book: Hakkarainen, Ari. Behind the Screen: Nokia's success story in an industry of navel-gazing executives and crazy frogs. 10 September 2010. Klaava Media. 9789525901030. 23 October 2018. Google Books.
  17. Web site: Mobile shopping with Amazon UK. BBC News. 2000-02-23. 2018-10-24.
  18. Web site: EMI and Nokia call up any number of tunes. Anne. Hyland. 31 August 2000. The Guardian. 23 October 2018.
  19. Web site: News Burst: Nokia mobile phones to sing EMI hits. ZDNet. Graeme. Wearden. 2000-08-31. 23 October 2018.
  20. Book: Steinbock, Dan. The Mobile Revolution: The Making of Mobile Services Worldwide. 23 October 2018. Kogan Page Publishers. 9780749448509. 23 October 2018. Google Books.
  21. Web site: EMI Music Publishing and Nokia bring pop music to mobile phones. 2000-08-30. Nokia press release - archived from original source. https://web.archive.org/web/20011202094304/http://press.nokia.com/PR/200008/789391_5.html. 23 October 2018. 2001-12-02.
  22. Web site: The Sounds and the Business of Mobile Music Ben Aslinger / Bentley College - Flow. www.flowjournal.org. 23 October 2018.
  23. Web site: 'Club Nokia' Service Could Put Firm In Awkward Position With Operators. 2001-05-23. Buster Kantrow. The Wall Street Journal. 2018-10-24.
  24. Web site: DRM jumble makes move toward clarity: Nokia takes step with Microsoft deal - RCR Wireless News. www.rcrwireless.com. 30 November 1999 . 23 October 2018.
  25. Web site: Vodafone backs Nokia's OVI. The UK Mobile Report. 23 October 2018.
  26. Web site: Club Nokia remonttiin. 23 October 2018.
  27. Web site: Nokia - Club Nokia - Find products. 13 June 2007. https://web.archive.org/web/20070613120937/http://europe.nokia.com/clubnokia. 23 October 2018. 2007-06-13.
  28. Web site: My Nokia zastąpiła Club Nokia. GSMONLINE.PL. 23 October 2018.
  29. Web site: Nokia goes direct to consumers with Cartoon Network content. RCR Wireless. RCR Wireless. 2018-10-25. 2006-10-23.

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