Cliché Magazine Explained

Cliché Magazine
Editor:Quavondo Nguyen
Editor Title:editor-in-chief
Frequency:Monthly
Circulation:600,000+
Category:Fashion, music, culture, entertainment
Founded:2009
Country:United States
Language:English
Website:http://www.clichemag.com

Cliché Magazine is a digital fashion magazine that focuses on fashion, music, lifestyle, entertainment, and culture.[1] Based in Los Angeles and Las Vegas, the magazine releases monthly issues exclusively on digital platforms.

Basic information

The magazine was founded by Jeremy Fall as editor-in-chief[2] and premiered on June 1, 2009. Fall founded Cliché at the age of 18, initially as a side project, while working as an event producer.[3] According to Fall, the magazine reached one million unique views in December 2009. On June 1, 2011, after a year-long hiatus, the magazine was relaunched in a new format that allowed for audio and video embedding.[3] [4] Head photographer Dirk Mai produces cover editorials as well as other exclusive content for the magazine.[5] [6]

Richard Corbett became the new proprietor of Cliché[7] in December 2011, and Megan Portorreal took the reins as editor-in-chief of the magazine[7] In October 2012, Wilson Greene joined the Cliché team [7] as a managing partner and COO. In May 2012, Cliché assigned Quavondo Nguyen to their team as creative director and head photographer. With a design and photography background, Quavondo was able to provide creative insights to help the company rebrand its product. In the summer of 2013, Cliché relaunched with a new visual identity, including logo, website and magazine redesign. Quavondo left Cliché in 2018 but returned in 2020 as the editor-in-chief.

Print is Dead campaign

In December 2009, the magazine released its "Print is Dead, Get Over It" campaign.[8] In light of the online publication boom, Cliché's print issues were in high demand.[6] [9] In addition to its website, Cliché is also available as an iPhone and iPod touch application.[10]

Environmental Efforts

Its August 2009 issue, titled "The Green Issue", focused on providing environmental conservation tips as well as highlighting eco-friendly brands such as Tom's Shoes.[11]

Other brands

In addition to the magazine, Cliché used to run the blog Hello Kitsch, which was presented in a daily format and included additional personal content between issues.[12] [13] The blog posts have now been digitalized.

Cliché TV was created as a way to promote independent artists and showcase webisodes, models, and other video-related projects.[14]

Cover models

Cliché's covers have featured a wide range of appearances, including Brittany Flickinger,[15] Mandy Jiroux,[16] Tiësto,[17] actress Torrey DeVitto, and the band The Maine.[8]

External links

Notes and References

  1. Web site: About Cliche Magazine. 2021-12-01. ClicheMag.com.
  2. Web site: January 2, 2012 . Caught: Technology's Next Revolution . dead . https://web.archive.org/web/20120426060958/http://www.clichemag.com/2012/01/02/caught-technologys-next-revolution/ . April 26, 2012 . ClicheMag.com . mdy-all.
  3. Web site: WeTheUrban Interview: Cliché Magazine's Jeremy Fall . WeTheUrban.com . March 29, 2011 . dead . https://web.archive.org/web/20111006155525/http://www.wetheurban.com/post/4191246253/wetheurban-interview-cliche-magazines-jeremy-fall . October 6, 2011 . mdy .
  4. Web site: Catching Up with the Editor-In-Chief of Cliché Magazine . Robyn . Stark . Stream.Fidoo.com . May 2, 2011 . dead . https://web.archive.org/web/20111012223707/http://stream.fidoo.com/interviews/catching-up-with-the-eic-of-cliche-magazine/ . October 12, 2011 . mdy .
  5. Web site: Dirk Mai: Fashion Photographer On The Rise . May 27, 2009 . Minx Men . dead . https://web.archive.org/web/20100323023459/http://minxmen.onsugar.com/Dirk-Mai-Fashion-Photographer-Rise-3166745 . March 23, 2010 . mdy-all .
  6. Web site: THE MAN BEHIND THE MAG: Jeremy Fall, Editor-In-Chief Of Cliché Magazine . FashionIndie . September 1, 2009 . October 21, 2011 . dead . https://web.archive.org/web/20111004133840/http://fashionindie.com/the-man-behind-the-mag-jeremy-fall-editor-in-chief-of-cliche-magazine/ . October 4, 2011 . mdy-all .
  7. Web site: About . ClicheMag.com . https://web.archive.org/web/20120529055613/http://www.clichemag.com/about/ . May 29, 2012 . dead .
  8. Web site: http://www.clichemag.com/issue07 . March 15, 2010 . dead . https://web.archive.org/web/20100215030125/http://www.clichemag.com/issue07/ . February 15, 2010 .
  9. Web site: Launch of Cliché Magazine . Daniel . Mabasa . Your Daily Thread . July 21, 2009 . https://web.archive.org/web/20100116000043/http://yourdailythread.com/2009/07/21/cliche-magazine/ . January 16, 2010.
  10. Web site: Steve . Smith . GQ, Other Conde Titles to Launch iPhone Editions . MinOnline . October 22, 2009 . https://web.archive.org/web/20111002043625/http://www.minonline.com/news/12465.html . October 2, 2011 . dead .
  11. Web site: http://www.clichemag.com/issue03 . March 15, 2010 . dead . https://web.archive.org/web/20100220152403/http://www.clichemag.com/issue03/ . February 20, 2010 .
  12. Web site: FIRST LOOK: Cliché Magazine's "Behind The Scenes" Issue . Corey . Moran . FashionIndie.com . October 30, 2009 . dead . https://web.archive.org/web/20091103082513/http://fashionindie.com/first-look-cliche-magazines-behind-the-scenes-issue/ . November 3, 2009 . mdy-all .
  13. Web site: Hello Kitsch by ClichéMagazine . Hello Kitsch Cliché Magazine Blog . https://web.archive.org/web/20100526231718/http://www.hellokitsch.com/ . May 26, 2010.
  14. Web site: Cliché TV . ClicheTV.tv . https://web.archive.org/web/20140108073913/http://www.clichetv.tv/ . January 8, 2014 . dead .
  15. Web site: Former Paris BFF Finally Talks About Split . StarzLife.com . October 21, 2011. July 17, 2009 .
  16. http://www.clichemag.com/issue04
  17. Web site: http://www.clichemag.com/issue08 . June 23, 2015 . dead . https://web.archive.org/web/20100227093815/http://www.clichemag.com/issue08/ . February 27, 2010 .

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