Citrovita Explained

Citrosuco S.A.
Foundation:2010
Homepage:www.citrosuco.com.br

Citrosuco is the largest global producer of orange juice concentrate, with about 45% of the product market in Brazil and 25% in the world. In addition to juice, sales include industrialized orange by-products such as essential oils and animal feed.[1] [2] The company is headquartered in Matão, Brazil and is a subsidiary of Votorantim Group, a São Paulo-based industrial conglomerate. Citrosuco has offices in Brazil, the United States, Germany, Japan and Belgium. Its main competitor is the Brazilian firm Cutrale.

On May 17, 2010, Citrosuco/Fischer and Citrovita announced that they would merge under the Citrovita banner.[3] In December 2011, Brazilian authorities approved the merger.[4]

History

Citrosuco was created in 1963 by Pasco Packing Company, Eckes, and Fischer Group. By 1969, Fischer Group acquired Pasco’s shares, and in 1992 acquired Eckes’ shares in the business.[5]

Citrovita was founded in 1989 as one of the business units of the Votorantim Group. It began its activities with a production unit in Catanduva in the state of São Paulo and on its own orange grove in Itapetininga.

Notes and References

  1. News: Company Overview of Citrovita Agro Industrial Ltda. 21 August 2013.
  2. News: Aoife White & Lucia Kassai. Citrovita, Citrosuco Win EU Approval for Orange-Juice Deal. 21 August 2013. Bloomberg. 2011.
  3. Web site: admin . 2010-05-19 . just the facts - Citrosuco and Citrovita . 2024-08-13 . Just Drinks . en-US.
  4. Web site: Blogs - Brazilian regulators approve merger of Citrosuco/Fischer and Votorantim's Citrovita, which will create an orange juice company with a 25% share of the world market and 45% of the Brazilian market; new company will own seven factories Industry Intelligence Inc. . live . Industry Intelligence Inc.
  5. Web site: 31 December 2012 . Squeezed: Behind the Scenes of the Juice Industry . live . 13 August 2024 . Reporter Brasil.