Circular Monday Explained
Circular Monday is a grassroots movement, database and shopping day for circular consumption.[1] It involves businesses with circular economy business models that sell, rent, share and repair products made out of recycled materials, including second hand services.
It was founded in 2017 in Malmö, Sweden, by Swedish start-up founder Henning Gillberg,[2] [3] and was initially called White Monday; it changed name in 2020.[4] It was devised as an antidote to Black Friday, which promotes linear consumption, and takes place on the Monday before Black Friday.[5] By 2019, over 200 businesses were taking part.[6] Participating businesses - mainly based in Europe - discount their products to expose circular alternatives to the linear consumption offered by Black Friday and other shopping days.
See also
External links
Notes and References
- Web site: Circular Monday . Circular Monday . 18 November 2021.
- Web site: 25 November 2020. White Monday - a counter movement to Black Friday. 16 December 2021. Fair Afric. 16 December 2021. https://web.archive.org/web/20211216162515/https://fairafric.com/en/white-monday-a-counter-movement-to-black-friday/. dead.
- News: Black Friday we know – but what is White Monday? . 2019 . 16 December 2021 . Sweden Culture . 16 December 2021 . https://web.archive.org/web/20211216163311/https://www.swedenhk.com/black-friday-we-know-but-what-is-white-monday/ . dead .
- Web site: White Monday blir Circular Monday. 18 November 2021. Aktuell Hållbarhet.
- Web site: Circular Monday . Medveten Konsumtion . 18 November 2021 . 18 November 2021 . https://web.archive.org/web/20211118134136/https://medvetenkonsumtion.se/vara-projekt/cirkular-monday/ . dead .
- News: Ho . Sally . #WhiteMonday: A Circular Answer To #BlackFriday & Our Wasteful Consumer Culture . 16 December 2021 . Green Queen . 26 November 2019.
