Cinnamon Roll Day Explained

Date:4 October
Scheduling:same day each year
Duration:1 day
Frequency:Annual
Observedby:Sweden, Finland
Celebrations:Baking and eating cinnamon rolls
Official Name:Swedish: Kanelbullens dag
Holiday Name:Cinnamon Roll Day
Type:Swedish and Finnish festival

Cinnamon Roll Day[1] or Cinnamon Bun Day[2] [3] [4] [5] (Swedish: Kanelbullens dag, Finnish: Korvapuustipäivä) falls on 4 October each year.[6] It is an annual theme day created for marketing purposes in Sweden and Finland that was instituted in 1999 by Kaeth Gardestedt.[7] At the time, she was a project manager for Home Baking Council (Hembakningsrådet) which was historically a trade group supported by yeast, flour, sugar, and margarine manufacturers and is now supported by the Dansukker brand of sugar.[8]

Cultural role

The purpose of the celebration is to increase attention on Swedish baking traditions, with a particular focus on cinnamon buns, and to increase the consumption of yeast, flour, sugar, and margarine. The day is promoted through advertising signs in shops and cafés. Every year, IKEA stores worldwide also commemorate the day by having promotions for cinnamon buns in October. Cinnamon buns are also featured in community events among Swedes in New Zealand and at the Church of Sweden Abroad.[9]

Most official food celebrations are minor events that receive little attention, but the Swedish adoption of Cinnamon Roll Day has been unusually popular.[10] According to Swedish ethnologist Jonas Engman, the popularity is due in part to a crisis of national identity, which has caused people to value things that remind them of positive features from past years.

Date

Cinnamon Roll Day is celebrated on 4 October because the Home Baking Council did not want the day to compete with other food traditions, such as sweet semla buns, which are served in Sweden on Shrove Tuesday. In Sweden, International Children's Day is celebrated on the first Monday of October. "A thought with Cinnamon Roll Day was that it would be a day of thoughtfulness".[11]

See also

References

  1. Web site: The best places to grab a cinnamon bun in Stockholm . 4 October 2022 .
  2. News: Swedes to eat millions of 'kanelbullar' on cinnamon bun day . Sveriges Radio . 4 October 2019 . Linter . Simon .
  3. Web site: Cinnamon Bun Day and celiac disease | Karolinska Institutet Nyheter . 12 December 2023 .
  4. Web site: Toolkit Cinnamon bun day – Uppsala University, Sweden . 8 June 2023 .
  5. Web site: Celebrating the Cinnamon Buns of Scandinavia . .
  6. News: 2006-04-21 . Alla dessa dagar . sv . Dagens Nyheter . 2023-10-03 . 1101-2447.
  7. Web site: 20 March 2008 . Med hembakat skänker vi varandra glädje och omtanke . dead . https://web.archive.org/web/20101006092507/http://www.hemmetsjournal.se/Reportage/reportage/Med-hembakat-skanker-vi-varandra-gladje-och-omtanke/ . 6 October 2010 . Hemmets Journal.
  8. Web site: April 2010 . Nyhetsbrev från Hembakningsrådet . https://web.archive.org/web/20100812222821/http://www.hembakningsradet.se/NyhetsBrev/HBR10-1.pdf . 12 August 2010.
  9. Web site: 2007-10-21 . Kanelbullensdag . https://web.archive.org/web/20071021060626/http://www.baka.nu/ . 21 October 2007 .
  10. News: 2016-10-04 . Why Cinnamon Bun Day is an enduring Swedish success . en . . 2018-10-08.
  11. Web site: Axelsson . Mattias . 2009-10-03 . Varför är kanelbullens dag den 4 oktober? . 2023-10-03 . Högtider och traditioner . sv-SE.

External links

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Cinnamon Roll Day".

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