Cinemax (Asian TV channel) explained

Cinemax Asia
Replaced:FOX Action Movies (Cignal TV channel space)
Picture Format:1080i HDTV
(downscaled to anamorphic widescreen or letterboxed 576i for the SDTV feed)
Network:HBO Asia
Owner:HBO Asia Pte Ltd
(Warner Bros. Discovery International)
(Warner Bros. Discovery)
Country:Singapore
Area:Southeast Asia
Japan
South Korea
China
Hong Kong
Macau
Taiwan
Language:English (Hong Kong, Malaysia, Singapore and Philippines)
Mandarin (Singapore, Mainland China, Taiwan, Malaysia, Hong Kong, Macau)
Thai (Thailand)
Korean (Korea)
Japanese (Japan)
Filipino (Philippines)
Indonesian (Indonesia)
Malay (Malaysia)
Vietnamese (Vietnam)
Headquarters:Singapore (main)
Mumbai
Former Names:Max
(29 March 2009– 30 September 2012)
Terr Serv 1:Nexmedia (Indonesia)
Terr Chan 1:Channel 503

Cinemax Asia is a pan-Asian pay television channel. Part of the HBO Asia network, it features action, science-fiction, thriller, and adult comedy films.[1] Cinemax Asia is headquartered in Warner Bros. Discovery Asia office in Singapore.

History

Cinemax Asia (15 November 1996– 28 March 2009)

Cinemax Asia (which is the secondary channel of HBO Asia) was launched in 15 November 1996, it is a 24-hour movie channel which features movies in horror, suspense, thriller and action. Cinemax Asia features Thriller Cinemax on Thursday, Action Cinemax on Friday while Cinemax Superstars on weekend.

In Malaysia, Cinemax Asia was launched on the Astrochannel number 18, on April 23, 1998 at 7.45 pm replacing the ill-fated MGM Gold channel on April 6, 1998. In Singapore, it was added to Singapore Cable Vision on 1 April 1997.[2] At the time, the channel had a complementary offer to HBO, with "thought-provoking movies of critical acclaim" and foreign feature films, all in English.[2]

Max Asia (29 March 2009–30 September 2012)

In March 2009, Cinemax Asia was rebranded as "Max Asia" to appeal to male viewers. Max Asia's logo has been redesigned as well in line with the rebranding. Under registered permission HBO Network, Max Asia became an American movies channel.[3] [4] [5] [6]

Cinemax Asia (1 October 2012–present)

On October 1, 2012, Max Asia reverted back to Cinemax Asia. Cinemax Asia has a yellow background color, but was replaced by a red color in 2016 with a more bolder approach to match its original American counterpart, with new action and thriller movies.

During October 2021, Cinemax Asia featured horror films in a Maximum Horror promotion.[7]

Logo

See also

External links

Notes and References

  1. See the examples at Cinemax Schedule May 2021.
  2. News: Soon, 70 movies a month on new cable TV channel . 23 December 2023 . The Straits Times . 20 March 1997.
  3. http://www.thesundaily.com/article.cfm?id=31510
  4. Web site: Advertising, Marketing, Media, Digital, PR News & more . https://web.archive.org/web/20090325100902/http://www.brandrepublic.asia/Media/Mediaarticle/2009_03/Cinemax-re-brands-for-stronger-male-connection/34855 . dead . 25 March 2009 . Campaign Asia . 23 January 2018 .
  5. Web site: Archived copy . 24 March 2009 . https://web.archive.org/web/20090401152207/http://www.worldscreen.com/articles/display/20244 . 1 April 2009 . dead .
  6. http://www.bworldonline.com/BW031709/content.php?id=161
  7. https://m.youtube.com/watch?v=BY670Q6oxvM
    1. WhatsOnCinemax: MAXIMUM HORROR OCTOBER 2021