Cine TAM explained

Cine TAM was a Brazilian cinema owned by the parent company of TAM Airlines.

The cinema opened in the Morumbi Shopping (PT) in the Santo Amaro neighborhood of Sao Paulo on April 19, 2007.[1] [2] [3] [4] TAM took the former Cine Shopping Morumbi theater and transformed it into a TAM-branded cinema.[5] The theater offered benefits to members of TAM Airlines's Fidelidade frequent flyer program.[4] The advertising agency said that the four screen cinema took inspiration from the 1960s, when travel by jet aircraft increased.[1] The theater's screens were named Londres (London), Nova York (New York City), Milão (Milan), and Paris.[6] The theater included a restaurant called Cine Cafe TAM.[7]

Cine TAM organized the presentation of the 2003 Brazilian film Cristina Quer Casar in Medford, Massachusetts, United States in 2007.[8]

Cine TAM was closed in October 30, 2012.[9]

External links

Notes and References

  1. "Brandworks assina projeto do Cine TAM." AdNews. April 19, 2007.
  2. Azedo, Sandra. "TAM inaugura o Cine TAM no Morumbi Shopping no Brasil; MARKETING: TAM, naming rights no cinema." InvestNews Brazil. Monday April 16, 2007.
  3. "TAM inagura cinema no Morumbi Shopping; TAM no cinema." Gazeta Mercantil. April 17, 2007.
  4. Web site: Cine TAM . 2008-10-03 . dead . https://web.archive.org/web/20080916122058/http://www.cinetam.com.br/index.php?actA=1 . 2008-09-16 .
  5. "TAM entra em cartaz no antigo Cine Morumbi" . Agência Estado. April 16, 2007.
  6. Arruda, Jacqueline de. "Parceria com a TAM revoluciona cinemas do Morumbi Shopping." Morumbi.net/Tottem Publicidade. May 25, 2007.
  7. Web site: Guia Folha - Busca - Guloseimas . 2008-10-03 . https://archive.today/20120709061224/http://guia1.folha.com.br/guia/guloseimas/cafes/13835/cafe_cine_tam . 2012-07-09 . dead .
  8. Web site: Brazilian Voice - O jornal que fala sua lingua . 2008-10-03 . dead . https://archive.today/20070515215558/http://www.brazilianvoice.com/mostranews.php?id=1014 . 2007-05-15 .
  9. "Após cinco anos, Cine TAM fecha as portas em SP - Folha de S.Paulo" (Archive). Folha de S.Paulo. 29 August 2012.

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