Cibaca (brand) explained

Cibaca is an oral hygiene brand in India. Originally owned by Ciba Geigy which marketed Cibaca toothpastes and toothbrushes, the brand was bought by Colgate-Palmolive in 1994.[1] After the acquisition, Colgate relaunched the brand as Colgate Cibaca to indicate the change of ownership.[2] The brand is strong in rural India, where it sells in high volumes.[3]

See also

Notes and References

  1. Book: Chandrasekar. Marketing Management: Text & Cases. 2010 . Tata McGraw-Hill Education. 978-0071067737. 524.
  2. Book: Kumar Singh, Awadhesh. Rural Marketing: Indian Perspective. 2007. New Age International. 978-8122416831. 131.
  3. News: 26 March 2007. Colgate squeezing for more freshness gains. Daily News and Analysis. live. 13 March 2012. https://web.archive.org/web/20201201190307/https://www.dnaindia.com/business/report-colgate-squeezing-for-more-freshness-gains-1087226. 1 December 2020.

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