CiaoWeb explained

CiaoWeb
Url:	http://www.CiaoWeb.it/
Type:	Portal
Registration:	1999
Owner:	Hachette Rusconi S.p.A.
Launch Date:	18 December 1999
Current Status:	Not Active

CiaoWeb was an Italian web portal started up by the FIAT Group with an initial investment of 200 billion Italian Lira (100 million Euro).^[1] The project for the development of the portal had been assigned to a group of companies under the control of Ernst & Young and under the responsibility of Alessandro Gadotti, at the time Partner in Ernst & Young.^[2] Paolo Ceretti from IFIL then took the responsibility as CEO, and Nino Olivotto took the position of CTO.

History

The original project was a mix of editorial content and e-commerce based on the potential synergies between the companies of the FIAT Group (La Stampa, Alpitour, Ferrari, etc.).^[3]

In 2000, CiaoWeb became the sponsor of the football team Juventus.^[4]

CiaoWeb did not survive the new economy crisis in 2001,^[5] and was sold to Hachette Rusconi Interactif (HRI),^{[6] [7]} later on sold to Hearst.

Notes and References

1. http://archiviostorico.corriere.it/1999/dicembre/17/Fiat_Ifil_alleanza_rete__co_0_9912179596.shtml Fiat e Ifil, un'alleanza in "rete", Corriere della Sera, 17 dicembre 1999
2. http://www.bol.it/professionali/Casi-ed-esperienze-marketing/na/ea978883480770/ Nuovi Casi di Marketing, Giappichelli, 2000
3. Web site: Caso Utente CiaoWeb: il Portale del gruppo Ifil - Fiat . Tecnetdati.com . https://web.archive.org/web/20140714201135/http://www.tecnetdati.com/index.php/documentazione/web-soa-cloud-byod/10-caso-utente-ciaoweb-il-portale-del-gruppo-ifil-fiat . July 14, 2014 . dead .
4. http://edicola.unionesarda.it/Articolo.aspx?Data=20000707&Categ=24&Voce=1&IdArticolo=413049 Ciaoweb e Lotto saranno gli sponsor tecnici della Juventus per tre anni, L'Unione Sarda, 7 luglio 2000
5. Web site: Portali: Mondadori.com vicino chiusura, Ciaoweb in crisi . ITnews.it . January 11, 2001 . https://web.archive.org/web/20150402143226/http://www.itnews.it/news/2001/0111124700548/portali-mondadori-com-vicino-chiusura-ciaoweb-in-crisi.html . April 2, 2015 . dead .
6. Web site: Ciaoweb, dalla Fiat a Rusconi . La Repubblica . November 19, 2001 .
7. Web site: Ciaociao CiaoWeb . Zeus News . November 22, 2001 . https://web.archive.org/web/20111027074510/http://www.zeusnews.com/index.php3?ar=stampa&cod=923 . October 27, 2011 . dead .