Chuck Brymer Explained

Charles E. "Chuck" Brymer
Birth Place:Louisville, Kentucky, US
Occupation:Advertising and branding executive
Author
Known For:Chairman, DDB Worldwide

Charles E. "Chuck" Brymer (born July 30, 1959) is an American businessman, marketing strategist, author, and former President and CEO of DDB Worldwide, an advertising agency.[1] [2] [3] [4] [5]

Early years

Chuck Brymer was born in Louisville, Kentucky the third of four children of Natalie and Robert L. Brymer, then a senior advertising executive at McCann Erikson.[3] [6] He graduated from the University of Kentucky's College of Communications & Information with a Bachelor of Arts in communications in 1981.[5]

Career

Brymer worked at various television stations and ad agencies during college. In 1982, he opened and ran BBDO's Houston office at age 24.[3] [4] [6] [7] During his tenure at BBDO, Brymer worked on the company's Chrysler account.[3] [7] He left BBDO for Interbrand, a global branding consulting firm in 1985. In 1986, while at Interbrand, Chuck Brymer was named one of Fortune Magazine's People to Watch at age 27.[8]

At Interbrand, Brymer served as founding president of the British company's U.S. Division.[3] [4] [9] [10] He also worked closely with Interbrand founder and CEO John Murphy. Interbrand was purchased by Omnicom Group in 1993.[3] [4] [11] In 1994, Omnicom appointed Brymer president and CEO of Interbrand.[3] [4] [10] [11] During Brymer's tenure as CEO, Interbrand added multiple international offices.[10]

In 2006, at age 46, Brymer became president and CEO of Omnicom-owned DDB Worldwide, overseeing the company's 200 offices worldwide.[1] [2] [3] [4] He was replaced by Wendy Clark in 2018.[12]

Brymer also helped create Businessweek's "World's Most Valuable Brands" feature.[3] [9] [13] He has advised the U.S. State Department on the United States' international image.[5] [7]

Brymer is active in corporate governance.[14] [15] [16] He was appointed to the boards of Regal Entertainment Group and the Ad Council in 2007.[14] [15] Brymer also serves on the board of Chamber of Commerce of the United States.[16]

Author

Brymer is the author of The Nature of Marketing: Marketing to the Swarm as Well as the Herd .[17] He is also a co-author of The Economist's Brands and Branding .[18] [19]

Personal life

He is married to Tracy Brymer. He has four children.

External links

Notes and References

  1. News: DDB Worldwide Names an Outsider as Next Chief . The New York Times . Julie Bosman . 2006-04-04 . 2013-09-17.
  2. News: DBB Names Scarpelli, Brymer to Top Posts . 2006-04-04 . 2013-09-17 . The Wall Street Journal.
  3. Chuck Who? . Matthew Creamer . 2013-09-17 . Advertising Age . 2006-04-10.
  4. Brymer a good move for DDB . Advertising Age . 2013-09-17 . 2006-04-10.
  5. Web site: Alumni and faculty are honored with college-wide awards . 2013-09-17 . 2010 . UK Alumni Association . https://web.archive.org/web/20130921055900/http://jat.uky.edu/pageimages/alum_news_2010.pdf . 2013-09-21 . dead .
  6. News: Advertising; Creating Names for Products . Philip H. Dougherty . 2013-09-17 . The New York Times . 1987-07-28.
  7. Q&A . Rendon . Paul-Mark . Marketing Magazine . 2007-02-26 . 112 . 4 .
  8. People to Watch . Andrew Kupfer . Fortune Magazine . 1986-02-17 . 2013-09-17.
  9. Where it matters . 2011-03-01 . Campaign Asia Pacific .
  10. Dinger . Ed . International Directory of Company Histories . Tina . Grant . 70 . St. James Press . 2005 . 131–133 .
  11. News: Omnicom Acquires British Brand Expert . 1993-12-23 . 2013-09-17 . The New York Times . Stuart Elliott.
  12. Web site: Wendy Clark named president and CEO of DDB Worldwide Feb 8, 2018. bizjournals.com. 2019-01-05.
  13. The Best Global Brands . https://web.archive.org/web/20010730041242/http://www.businessweek.com/magazine/toc/01_32/B3744magazine.htm . dead . July 30, 2001 . Businessweek . 2001-08-06 . 2013-09-17.
  14. Web site: United States Securities and Exchange Commission. 2013-09-17 .
  15. Ad Council Elects Board Members . 2013-09-17 . 2007-01-25 . John Eggerton . Broadcasting & Cable.
  16. Web site: Board of Directors . U.S. Chamber of Commerce . 2013-09-17.
  17. Book: Brymer, Chuck . The nature of marketing: marketing to the swarm as well as the herd . 2009 . Palgrave Macmillan. 273817646 .
  18. Book: Brands and branding . Rita Clifton . John Simmons . Sameena Ahmad . 2004 . Bloomberg Press . 53443184 .
  19. Web site: What makes brands great?. 2013-09-17 . Chuck Brymer . 2004-01-15 . Brand Republic Group .