Chrysler World Headquarters and Technology Center explained

Chrysler World Headquarters and Technology Center
Completion Date:1993 (Technology Center)
1996 (Headquarters)
Building Type:Office/R&D
Owner:Stellantis
Coordinates:42.6544°N -83.2336°W
Roof:249feet
Floor Count:15
Floor Area:5400000square feet
Architect:CRSS Inc. (Technology Center)
SmithGroup (Headquarters)
Location Town:Auburn Hills, Michigan
Address:1000 Chrysler Drive
Location Country:United States

The Chrysler World Headquarters and Technology Center (CTC) is the North American headquarters and main research and development facility for the automobile manufacturer Stellantis. The 504acres complex is located next to Interstate 75 in Auburn Hills, Michigan, a northern suburb of Detroit. The complex has 5400000square feet of usable space, placing it the third largest buildings in the world by floor space.[1] Completed between 1993 and 1996 for the Chrysler Corporation, the building has followed the company as it changed hands several times since, serving as the North American headquarters for DaimlerChrysler, Fiat Chrysler Automobiles (FCA) and now Stellantis North America.

History

Before moving to the Auburn Hills headquarters, Chrysler was based at the Highland Park Chrysler Plant campus,[2] which predated the formation of the company itself. It was located along I-75, roughly 1miles southeast of the Highland Park Ford Plant.

Planning for the Chrysler Technology Center began in 1984, and construction started in the fall of 1986.[3] The facility was largely complete upon its dedication on October 15, 1991, and it reached full occupancy in 1993. During construction, a new exit with direct access to the complex was added to I-75.

On September 9, 1992, Chrysler announced that they would move their headquarters from the Highland Park complex to a new office tower at the Technology Center. Ground was broken on the 15-floor expansion in 1993, and it was completed in 1996.

The Walter P. Chrysler Museum, opened in October 1999, was also located on the CTC campus. The museum closed in 2012. It reopened, with reduced hours, in 2016, and closed permanently in December that year. Chrysler then converted the museum building to office space, and it currently houses the US headquarters of Maserati and Alfa Romeo.[4] [5] Most of the vehicles from the museum were moved to an FCA facility in Detroit formerly used as a factory for the production of the Dodge Viper, but have not been on public display since.[6]

Since the mid-2000s, Chrysler has regularly wrapped the west side of the tower with large advertisements for the company's vehicles, visible to motorists passing the complex on Interstate 75.[7]

Stellantis also maintains offices at the historic Chrysler House in downtown Detroit.[8]

Design

CRSS Architects designed the Chrysler World Headquarters and Technology Center in a cross-axial formation where its elongated atrium topped concourses converge with an octagonal radiant skylight at its center.

The tower, designed by SmithGroup, features a massive 35foot tall window at the top shaped like the company's five-pointed Pentastar logo.[9] [10] The rounded-off exterior corners of the tower are meant to evoke a polished car body. At tall, it is the tallest building in the city of Auburn Hills.[11]

The facility includes a full laboratory level with various wind tunnels, a 1.8mile evaluation road, noise, vibration, and harshness testing facility, electromagnetic compatibility center, climatic wind tunnel (able to create rain, snow, and extreme temperatures), and pilot production plant. A 57000ft2 training center was included from the start, with a teleconferencing center and fitness center. The basement hallways are large enough for two cars to pass each other, allowing some testing within the building; and the test cells have their own separate foundation, to avoid vibrating the rest of the complex.[12]

During the automotive industry crisis of 2008–2010, some automotive news sites reported that the complex was designed to be converted to a shopping mall.[13] This theory was later disproved, based on mall industry analysis and speculation from local real estate investors.[14]

See also

Further reading

External links

Notes and References

  1. Web site: Chrysler World Headquarters and Technology Center.. live. FCA US LLC. https://web.archive.org/web/20210613001712/https://media.stellantisnorthamerica.com/pdf.do?id=7054 . 2021-06-13 .
  2. News: 1992-09-09. COMPANY NEWS; Chrysler to Move Its Headquarters. en-US. The New York Times. 2022-01-08. 0362-4331.
  3. Web site: 27 October 1986. Chrysler to break ground on $800-million tech center. live. 2022-01-08. UPI. en. https://web.archive.org/web/20220108082406/https://www.upi.com/Archives/1986/10/27/Chrysler-to-break-ground-on-800-million-tech-center/9888530773200/ . 2022-01-08 .
  4. Web site: Snavely. Brent. Maserati is headed to Auburn Hills offices. 2022-01-08. Detroit Free Press. en-US.
  5. Web site: 2021-04-22. Alfa Romeo Launches New Brand Headquarters In Italy:. 2022-01-08. MoparInsiders. en-US.
  6. Web site: Walter P. Chrysler Museum cars get new home in old Dodge Viper factory. 2022-01-08. Autoblog. en.
  7. Web site: 2012-10-15. Innovative Media Installs a Big-Time Building Wrap on Chrysler HQ. 2022-01-08. FCA Work Vehicles Blog. en-US.
  8. Web site: Stellantis Media - Chrysler House Welcomes First Chrysler Group Employees into New Downtown Detroit Office. 2022-01-08. media.stellantisnorthamerica.com.
  9. Web site: Chrysler HQ designed for mall duty if automaker leaves. 2022-01-08. Autoblog. en.
  10. Web site: insideauburnhills. 2017-10-23. A city within a city – right here in Auburn Hills. 2022-01-08. Inside Auburn Hills. en.
  11. Web site: Tallest buildings in Auburn Hills. dead. Emporis. https://web.archive.org/web/20220108082357/https://www.emporis.com/statistics/tallest-buildings/city/103261/auburn-hills-mi-usa . 2022-01-08 .
  12. Web site: Chrysler Technical Center (CTC) and Auburn Hills Complex. February 13, 2013. allpar.com.
  13. Web site: May 5, 2009. Chrysler HQ Designed To Convert Into Shopping Mall. August 15, 2012. Jalopnik.com.
  14. News: Hopkins. Carol. May 5, 2009. Turning Chrysler headquarters into a mall may be ‘urban legend’. The Oakland Press. August 15, 2012.