Christine Moorman Explained

Christine Moorman
Nationality:	American
T. Austin Finch Professor, Sr.
Education:	University of Pittsburgh
Thesis Title:	The effects of stimulus-induced motivation and ability on the processing of nutrition information disclosures
Thesis Year:	1988
Doctoral Advisor:	Gerald Zaltman C. Whan Park
Discipline:	Marketing
Workplaces:	Duke University University of Wisconsin, Madison

Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy,^[1] marketing organization and marketing research.^[2] She was the Editor-in-Chief of the Journal of Marketing.^[3]

Books

• Moorman, Christine and George S. Day Strategy from the Outside In: Profiting from Customer Value. McGraw Hill, 2010.^[4]

Awards

• Irwin-McGraw Hill Distinguished Marketing Educator 2018, American Marketing Association.^[5]

Notes and References

1. Web site: Marketers Keep Spending on Social Despite Lack of Results . Ad Age . 2016-02-17 . 2021-01-20.
2. Web site: Seetharaman . Deepa . Woo . Stu . Facebook Rolls Out Workplace Chat Tool . WSJ . 2016-10-10 . 2021-01-20.
3. Web site: Christine Moorman Named New Editor of Journal of Marketing . 2018-01-23 . https://web.archive.org/web/20180226152004/https://www.ama.org/academics/Pages/Christine-Moorman-Named-New-Editor-of-Journal-of-Marketing.aspx . 2018-02-26 . dead .
4. Web site: Outside the box? A timely book teaches to manage an enterprise 'outside-in' for great success . The Financial Express . 2017-08-25 . 2021-01-20.
5. https://www.ama.org/AboutAMA/Documents/2018%20AMA%20Irwin%20Award%20Release.pdf