Chokito Explained

Chokito
Producttype:Chocolate bar
Currentowner:Nestlé
Origin:Switzerland
Markets:Europe, South America, Oceania

Chokito is a combination chocolate bar brand, created and owned by Nestlé. The original bar consists of an ingot-shaped caramel fudge center, with a coating of milk chocolate and crisped rice on the outside.[1] It is manufactured by Nestlé in Switzerland, Brazil,[2] and Australia.[3]

The Chokito bar is originally made in Switzerland at the Nestlé-owned Cailler factory in Broc since 1964, as a modernized version of the long-established Branche chocolate bar, to counter competition from other brands.[4] [5] Shortly after, in 1965, a modified version was launched in the United Kingdom.[6] The bar became very popular on the Swiss market[1] and soon faced competition from Frey, who introduced the equivalent Risoletto in 1967.[7] The chocolate bar was then launched in Brazil and Australia in the 1970s. In 2018, Swiss production was relocated elsewhere in Switzerland.[8]

Advertising

Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation.[9] This included moving away from compound chocolate that was in the original formula. Also in 2010 was a new advertising campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no." The campaign, targeted at men 24–35, had 380,000 views in two weeks, on sites YouTube and Break.com.[10] The new formulation Chokito was launched in New Zealand in 2012. Chokito was also originally marketed by Nestle South Africa in the late 1960s but then withdrawn in the early 1980s.

The current slogan for Chokito in Australia is "big feed, big taste",[11] while in the 1970s the tag line was "Chokito gets you going".

See also

External links

Notes and References

  1. Book: Candy and Snack Industry: Volume 145, Issues 1-6 . Magazines for Industry, Incorporated . 1980 . 32 . The [Broc] plant also operates six coating lines, five of which are equipped with machines from Winkler & Dunnebier and the sixth from Sollich. Among the leading coated products are Chokito and Branches (cylinder-shaped with hazelnut splinters). The Chokito bar, another Swiss favorite, has a fudge center, which is cut on Hutt equipment, coated with chocolate on a Winkler & Dunnebier enrober, showered with crisp rice and then given a second chocolate coat..
  2. Web site: Chocolate Chokito. Nestlé Brazil. pt. 4 June 2011. 10 June 2011. https://web.archive.org/web/20110610081021/http://www.nestle.com.br/site/marcas/chokito.aspx. dead.
  3. Web site: Chokito nutritional info . Nestlé Australia . 4 June 2011 . https://web.archive.org/web/20110723092736/http://www.nestle.com.au/OurProducts/Cat/Confectionery/Chokito/Chocolate_Bar.aspx . 23 July 2011 . dead .
  4. Web site: Lancement de la nouvelle marque MAISON CAILLER et ses pralinés « sur mesure » . . 24 January 2012 . 5 May 2022 . La fabrique de chocolat de Nestlé (1898): Création de grands classiques du chocolat, tel que Ambassador, Femina, Frigor, Branche, Rayon, Chokito . The Nestlé chocolate factory (1898): Creation of great chocolate classics, such as Ambassador, Femina, Frigor, Branche, Rayon, Chokito.
  5. News: «Cervelas de la chocolaterie», la branche reste une exclusivité suisse . . 16 May 1998 . Métral, Nicole . . 43 . Pour contrer l'introduction en Suisse des Mars, américains, l'usine de Broc sortit en 1964 une branche plus moderne, le Chokito . To counter the introduction of the Mars chocolate bar in Switzerland, the Broc factory released a more modern chocolate bar ["branche"] in 1964, the Chokito.
  6. Book: Management Monographs, Numéro 37 . . 1966 . 24 . Nestle, when it introduced several new products in Europe in 1965 did so by modifying the brand name for each country. Its soluble coffee was introduced into Germany under the name "Nescafe Gold" and in Britain under "Nescafe Gold Blend." A new milk chocolate bar was launched under the name "Chokito" in both Switzerland and the UK, with a slight product change for the UK consumer..
  7. Web site: Wieviel IT steckt in einem Risoletto . . 9 March 2017 . German . How much IT is there in a Risoletto . informatiktage.ch . Amt für Wirtschaft und Arbeit Volkswirtschaftsdirektion des Kantons Zürich . 9 June 2021 . Mit Risoletto werden Kindheitserinnerungen wach. Seit 1967 ist das Risoletto ein treuer Begleiter für Schulreisen, Skilager oder die Rekrutenschule. . With Risoletto, childhood memories are awakened. Since 1967 the Risoletto has been a loyal companion for school trips, ski camps or the recruit school. . 8 June 2021 . https://web.archive.org/web/20210608163707/https://informatiktage.ch/blog/3WWMb46F-E28rjXS1SeR8EJQ/wieviel-it-steckt-in-einem-risoletto- . dead .
  8. Web site: Les chocolats Chokito et Rayon ne seront plus fabriqués à l'usine Cailler à Broc, mais ailleurs en Suisse. . Chokito and Rayon chocolates will no longer be produced at the Cailler factory in Broc, but elsewhere in Switzerland. . . 16 March 2018 . 5 May 2022.
  9. Web site: Nestlé Chokito – NEW Creamier Chocolate . 17 May 2010 . Gone Chocco . 4 June 2011 .
  10. Web site: JWT Sydney scores over 380,000 views with Chokito 'Bouncer' web film in less than 2 weeks . 12 May 2010 . Campaign Brief . 4 June 2011 .
  11. Web site: Nestlé Chokito « Snacks Across the Pond . 2009-02-07 . dead . https://web.archive.org/web/20110312114708/http://www.clu.org.uk/sap/2008/07/30/nestl-chokito/ . 2011-03-12 .

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