Chithralaya Explained

Chithralaya
Type:Film production and distribution
Foundation: 1960s
Founder:C. V. Sridhar
Chithralaya Gopu
A. Vincent
Tiruchi Arunachalam
Industry:Motion pictures

Chithralaya also spelt Chitralaya, is an Indian film production company founded in the early 1960s. It produced films in Tamil and Hindi, most of them directed by C. V. Sridhar. The company was founded by Sridhar, screenwriter Gopu (who later became known as Chithralaya Gopu), cinematographer A. Vincent and still photographer Tiruchi Arunachalam.[1]

History

After making films for Venus Studios, in the early 1960s Sridhar founded Chithralaya to make the kind of films he wanted. The company's logo featured a boatman and a woman travelling on a boat with the tagline, "Kadal Alayil Engal Siriya Thoni, Kalai Ulagil Engal Pudhiya Baani".[2] When discussing with his associates what should be the company's first film, Sridhar devised the story of Nenjil Or Aalayam but later decided the company's first film should not be a tragedy and devised the lighter Thennilavu.[3] Thennilavu was a success at the box office,[4] running in theatres for over 100 days.[5] After the success of Thennilavu, Sridhar made Nenjil Or Aalayam, set completely in a hospital and became the first Tamil film to be shot entirely in single set.[6] It also became a box-office success.[7]

Chithralaya later produced Kadhalikka Neramillai, the first Tamil film in Eastmancolor with a contemporary setting.[8] Though the film initially found no takers, forcing Chithralaya to distribute the film themselves, it became a major success.[9] Gopu, one of the founders of the company, left after receiving more directorial offers.[10] Sridhar's relative C. V. Rajendran was an assistant director in Chithralaya before making his directorial debut with Anubavam Pudhumai by a different studio.[11] Thriveni was the only Malayalam film produced by Chithralaya.[12] Uttharavindri Ulle Vaa, unlike Chithralaya's previous ventures, was only produced by Sridhar, and directed by debutant N. S. Chakravarthi.[13] [14] A magazine named after and run by Chithralaya was also founded.[15] [16] Many of Chithralaya's film posters were designed by Eswara Rao, among the most prolific poster designers in India.[17] [18]

Filmography

Caption text
Year FilmLanguage
1961 ThennilavuTamil
1962Nenjil Or AalayamTamil
1964Kadhalikka NeramillaiTamil
1965Vennira AadaiTamil
1966Pyar Kiye JaaHindi
1967Nenjirukkum VaraiTamil
1969Sivantha MannTamil
1970ThriveniMalayalam
1970DhartiHindi
1971Uttharavindri Ulle VaaTamil
1971Avalukendru Or ManamTamil
1971Duniya Kya JaaneHindi
1973 AlaigalTamil
1973Gehri ChaalHindi
1975Vaira NenjamTamil
1983Oru Odai NadhiyagirathuTamil
1986Naanum Oru ThozhilaliTamil
1991Thanthu Vitten EnnaiTamil

External links

Notes and References

  1. Web site: 9 May 2020 . சித்ராலயா கோபுவின்.. மலரும் நினைவுகள்! (1) . live . https://archive.today/20230209101434/https://m.dinamalar.com/weeklydetail.php?id=52725 . 9 February 2023 . 15 February 2023 . . ta.
  2. ஸ்ரீதர் . டைரக்டர் . C. V. Sridhar . 15 December 1991 . கடலலையில் எங்கள் சிறிய தோணி; கலையுலகில் எங்கள் புதிய பாணி . We know art is an ocean, we row for novel creation . . ta . 63–64 . 15 February 2023.
  3. News: நரசிம்மன் . டி.ஏ. . 27 April 2018 . டி.சி(ரி)த்ராலயா 15: காஷ்மீரில் கட்டிப்போட்ட சலுகை! . Tamil . . live . 15 February 2023 . https://web.archive.org/web/20200920131307/https://www.hindutamil.in/news/supplements/hindu-talkies/127496-15.html . 20 September 2020.
  4. Web site: 20 October 2008 . C.V Sridhar, veteran director passes away! . dead . https://web.archive.org/web/20140122094100/http://www.sify.com/movies/c-v-sridhar-veteran-director-passes-away-news-tamil-kkfsJNdjcaa.html . 22 January 2014 . 15 February 2023 . Sify.
  5. News: Narayanan . Arjun . 22 August 2012 . Serenading the Silver Screen . . dead . 15 February 2023 . https://archive.today/20180510125721/http://epaper.timesofindia.com/Repository/getFiles.asp?Style=OliveXLib:LowLevelEntityToPrintGifMSIE_PASTISSUES2&Type=text/html&Locale=english-skin-custom&Path=TOICH/2012/08/22&ChunkNum=0&ID=Ar03600 . 10 May 2018.
  6. News: Rangan . Baradwaj . Baradwaj Rangan . 2 November 2008 . A breath of fresh air . . 15 February 2023 . https://web.archive.org/web/20150929043923/http://www.newindianexpress.com/magazine/article446.ece . 29 September 2015.
  7. 26 January 1992 . ராஜேந்திரகுமார்: அன்று ஒதுங்கினேன், இன்று நெருங்கினேன் . Rajendrakumar: I stayed away that day, we came close today . . ta . 51–52 . 15 February 2023.
  8. 8 March 1964 . காதலிக்க நேரமில்லை . dead . . ta . 21 . https://archive.today/20220722052914/https://kalkionline.com/kalkionline_archive/imagegallery/archiveimages/kalki/1964/mar/08-03-1964/p21.jpg . 22 July 2022 . 16 February 2023.
  9. News: Kannan . Ramya . 8 March 2014 . Kadhalikka Neramillai turns 50! . . live . 15 February 2023 . https://web.archive.org/web/20230215061827/https://www.thehindu.com/news/cities/chennai/kadhalikka-neramillai-turns-50/article5765005.ece . 15 February 2023.
  10. News: Ashok Kumar . S. R. . 18 February 2010 . In relaxed mood – 'Chitralaya' Gopu . . live . 15 February 2023 . https://web.archive.org/web/20200206082228/https://www.thehindu.com/features/cinema/In-relaxed-mood-Chitralaya-Gopu/article16815321.ece . 6 February 2020.
  11. News: Rangarajan . Malathi . 8 September 2016 . In a flashback mode . . live . 15 February 2023 . https://web.archive.org/web/20210601063450/https://www.thehindu.com/features/cinema/In-a-flashback-mode/article14628558.ece . 1 June 2021.
  12. News: Vijayakumar . B . 14 March 2016 . Thriveni: 1970 . . live . 16 February 2023 . https://web.archive.org/web/20220919130340/https://www.thehindu.com/todays-paper/tp-features/tp-metroplus/thriveni-1970/article8349826.ece . 19 September 2022.
  13. 9 August 1992 . மோதிர கையால் ஒரு குட்டு! . . ta . 50–51 . 16 February 2023.
  14. ஸ்ரீதர் . டைரக்டர் . C. V. Sridhar . 16 August 1992 . எனக்கென்றும் ஓர் மனம் . A mind of my own . . ta . 52–53 . 16 February 2023.
  15. News: Padmanabhan . Geeta . 12 January 2017 . Pure Cinema Book Store — full of surprises! . . live . 15 February 2023 . https://web.archive.org/web/20170115181230/http://www.thehindu.com/society/Reel-stories/article17028921.ece . 15 January 2017.
  16. Web site: Majordasan . Potpourri of titbits about Tamil cinema — Director Sridhar . live . https://web.archive.org/web/20211111080210/http://www.kalyanamalaimagazine.com/Content/Thiraichuvai/Nov_16_30/Potpourri_of_titbits_about_Tamil_cinema_Director_Sridhar.html . 11 November 2021 . 16 February 2023 . Kalyanamalai.
  17. News: Pudipeddi . Haricharan . 6 April 2011 . Back in those days... . . live . 15 February 2023 . https://web.archive.org/web/20211018215837/https://www.thehindu.com/features/metroplus/nxg/Back-in-those-days%E2%80%A6/article14672798.ece . 18 October 2021.
  18. Web site: V. Selladurai, Prop. Laxmi ... vs Sridhar on 30 November, 1994 . live . https://web.archive.org/web/20230215052614/https://indiankanoon.org/doc/1455144/ . 15 February 2023 . 15 February 2023 . indiankanoon.org.