Chitrahaar Explained

Genre:Music
Presenter:Donal Bisht
Country:India
Language:Hindi
Runtime:25 minutes (with commercials)
Company:Doordarshan
Channel:DD National
First Aired:[1]
Last Aired:present

Chitrahaar[2] is a television program on DD National featuring song clips from Bollywood films. It was widely watched in the 1980s and 1990s.[3] The word literally means 'a garland of pictures', or more liberally, 'a story of pictures'.

History

Chitrahaar first aired in 1982.[1] In 1997, Chitrahaar went back to private producers, with Chitrahaar going to Amit Khanna of Plus Channel.[4]

In 2010, Chitrahaar started using same language subtitling (SLS), where Hindi subtitles of the song's lyrics scroll across the screen.[5] The idea behind SLS is that people who are just learning to read would benefit by reading lyrics of the songs they are listening to and watching. It is an engaging way to promote literacy, especially in villages. This initiative of Doordarshan has been technically supported by the Indian Institute of Management, Ahmedabad.

External links

Notes and References

  1. Web site: Chitrahaar. . 15 August 1982.
  2. Web site: Remembering 9 iconic Doordarshan shows as channel celebrates 60th anniversary. Wio News. 22 May 2022.
  3. Book: Anandam P, Kavoori. Global Bollywood. 2008. NYU Press. 978-0-8147-4799-5. 184.
  4. Web site: Two top programmes on DD1, Chitrahaar and Rangoli, go back to private producers.
  5. Web site: Watch Chitrahaar, improve language! - Times of India . articles.timesofindia.indiatimes.com . 17 January 2022 . https://web.archive.org/web/20131103190226/http://articles.timesofindia.indiatimes.com/2010-01-11/ahmedabad/28132818_1_spanish-film-literacy-subtitles . 3 November 2013 . dead.