China's Super Consumers Explained

China's Super Consumers
Title Orig:	China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them
Author:	Savio S. Chan, Michael Zakkour
Language:	English
Publisher:	Wiley
Release Date:	September 22, 2014
Media Type:	Print, e-book
Pages:	240
Isbn:	978-1118834749
Oclc:	911205679

China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them is a 2014 nonfiction book by Savio S. Chan (陳少宏, Pinyin: Chén Shàohóng^[1]) and Michael A. Zakkour, published by John Wiley and Sons. The book discusses how U.S. businesses may market products to customers in mainland China.^[2]

Authors

Chan is the president and CEO of the consulting company US China Partners Inc.,^[3] and Zakkour is a principal at Tompkins International,^[4] serving in its China/APAC sector.

Critical reception

Jack Maher, a Princeton in Asia fellow, wrote in the Asian Review of Books that China's Super Consumers did not factor into account the anti-corruption drives of Xi Jinping and the increase of Chinese domestic brands, and both aspects would require Western companies to take additional cautions.^[2]

Further reading

• Fish, Eric. "Interview: How China's 'Super Consumers' Are Changing the World." Asia Society. February 11, 2015.
• "Co-Authors Discuss 'China's Super Consumers'." Asia Society. February 18, 2015. - Video
• Nawotka, Edward. "In Search of the Chinese Super Consumer." Publishing Perspectives. February 24, 2015.
• "CHINA’S SUPER CONSUMERS." Sinovision. October 6, 2014.
• China’s Super Consumers - ChinaFile, Asia Society

External links

• China's Super Consumers official website
• China's Super Consumers - John Wiley and Sons
• China's Super Consumers - Tompkins International

Notes and References

1. "陳少宏 18日談中國超級消費者 " (Archive). World Journal. February 15, 2015. Retrieved on May 26, 2015.
2. Maher, Jack. "The Bling Dynasty by Erwan Rambourg and China’s Super Consumers by Savio Chan and Michael Zakkour." Asian Review of Books. December 2, 2014. Retrieved on May 26, 2015.
3. Pofeldt, Elaine. "How China's Super Consumers Can Help Your Business GrowHow China's Super Consumers Can Help Your Business Grow" (Archive). Forbes. February 28, 2015. Retrieved on May 26, 2015.
4. Leung, Lily. "Q&A: How U.S. businesses are capitalizing on China's 'super consumer'" (Archive). Orange County Register. October 24, 2014. Retrieved on May 26, 2015.