Children's World (retailer) explained

Children's World
Founded:	1987
Defunct:	1997
Fate:	Acquired by Storehouse

Children's World Ltd was a British retail chain. It was established by Boots in 1987 and sold to Storehouse in 1996, when the stores were rebranded as Mothercare World.^[1]

Format

At the time, Boots' larger high street stores sold a range of baby products, maternity and children's clothing. However the Children's World stores were a larger "superstore" format typically located on retail parks,^[2] which sold a wider range of children's clothes, shoes, toys, baby products, nursery furniture. The stores also included a play area, hairdresser and a snack bar.^{[3] [4]}

Marketing

The logo resembled a pile of multicoloured building blocks.^[5] The slogan was "Everything in the World for Children".^[6]

Finances

By 1995 the retailer had 48 stores and a turnover of £105 million.^[7] Storehouse acquired the business from Boots in 1996.^[8]

Notes and References

1. News: Retail chain's bumpy trading unlikely to affect Irish stores . 2023-02-16 . The Irish Times . en.
2. Carrier bag example https://www.flickr.com/photos/13462353@N05/11296416126
3. Walgreens Boots Alliance Heritage http://archives.walgreensbootsalliance.com/Record.aspx?src=CalmView.Catalog&id=WBA%2FBT%2FCW
4. Children's World TV advert, https://www.youtube.com/watch?v=wo-JVljOoeY
5. Sainsburys' Archive https://sainsburyarchive.org.uk/catalogue/search/sabra7l7210-image-of-the-exterior-and-car-park-at-5-belgrave-road-leicester-branch/ref/p1066-leicester-belgrave-5-belgrave-road-1987-2013-sainsburys-branch/fbr/true/c/5
6. Walgreens Boots Alliance Heritage http://archives.walgreensbootsalliance.com/GetMultimedia.ashx?db=Catalog&type=default&fname=9a%5cd155bd-9829-4893-9d6e-0b27c4f73969.jpg
7. Children's World Ltd - Accounts 1995
8. https://www.independent.co.uk/news/business/boots-expected-to-dispose-of-childrens-world-1326574.html Boots expected to dispose of Childrens World