"Chief design officer" (CDO), or "design executive officer" (DEO), is a corporate title sometimes given to an executive in charge of an organization's design initiatives. The CDO is typically responsible for overseeing all design and innovation aspects of a company's products and services, including product design, architectural design, graphic design, user experience design, industrial design, and package design. They may also be responsible for aspects of advertising, marketing, and engineering.
The position has emerged only recently, with chief design officers taking on roles that may have previously been assumed by a chief marketing officer, chief product officer, chief brand officer or delegated to lower-ranking design executives. As with many other CxO roles it does not necessarily mean the role reports to the CEO. In some companies the title is in name only and does not actually mean the role holder is an executive. Some companies - such as IBM have many CDOs as executives of major divisions within the corporation.
| Name | Company | From | To | Succeed by | Reports to CEO |
|---|---|---|---|---|---|
| 3M[1] | 2013 | 2020 | Brian Rice | No | |
| PepsiCo.[2] [3] | 2012 | Current | No[4] | ||
| Philips[5] | 2011 | 2022 | No | ||
| Luc Donckerwolke | Hyundai Motor Group | 2018 | Current | Yes | |
| Kia Motors[6] | 2006 | 2018 | Luc Donckerwolke | Yes | |
| Pernilla Johannson | Electrolux | 2018 | 2021 | Simon Bradford | No |
| Lars Erikson | Electrolux | 2014 | 2018 | Pernilla Johannson[7] | |
| Electrolux[8] | 2012 | 2014 | Lars Erikson | Yes | |
| Hanna Harris | City of Helsinki[9] | 2020 | Current | ||
| City of Helsinki[10] | 2016 | 2018 | Hanna Harris | ||
| Christopher Hawthorne | City of Los Angeles[11] | 2018 | Current | ||
| Logitech[12] | 2013 | 2023 | Malin Leschly | Yes | |
| Opher Yom-Tov | ANZ Bank[13] | 2017 | 2023 | Role no longer exists | No |
| Dantley Davis | 2019 | 2022 | Role no longer exists | ||
| Katrina Alcorn | IBM (Global) | 2021 | 2023 | Role no longer exists | No |
| Phil Gilbert | IBM (Global)[14] | 2010 | 2021 | Katrina Alcorn | No |
| Arin Bhowmick | IBM (Product Division) | 2015 | 2022 | Role no longer exists | No |
| Daniela Jorge | CapitalOne | 2023 | Current | ||
| Rainer Wessler | DBS Bank | 2021 | Current | ||
| Chooake Wongwattanasilpa | DBS Bank | 2019 | 2020 | Rainer Wessler | |
| Roger Rohatgi | BP | 2020 | Current | ||
| Jonathan 'Jony' Ive | Apple Inc.[15] | 2015 | 2019 | Role no longer exists | Yes |
| Dan Makoski | Lloyds Banking Group[16] | 2018 | 2021 | Role no longer exists | No |
| Rogier van der Heide | Philips Lighting,[17] Zumtobel Group[18] | 2010 | 2017 | ||
| Arin Bhowmick | SAP | 2022 | Current | No | |
| Kat Crotty | GEICO Insurance | 2022 | Current | ||