Chi Mat Ba Ram Explained
"Chi Mat Ba Ram" is a song recorded by South Korean girl group Brave Girls for their fifth extended play Summer Queen (2021). It was released on June 17, 2021, by Brave Entertainment as the album's lead single. An English version of the song was also included in the extended play.
Upon release, the song peaked at number three on South Korea's Gaon Digital Chart and number two on the Billboard K-pop Hot 100, becoming the group's third top-five hit on both charts. The music video for the track was released on June 17, and shows the group having fun in a beach-side resort. To promote the song, Brave Girls performed "Chi Mat Ba Ram" on several South Korean music programs, including Music Bank, Show! Music Core and Inkigayo.
Background and composition
In March 2021, Brave Girls rose to prominence with the sleeper hit "Rollin'", which became the group's first number one hit in South Korea. Three months later, the group announced the release of a new EP Summer Queen, their first album in four years. "Chi Mat Ba Ram" was revealed as the album's lead single.[1] [2] Written by Brave Brothers, the song is a tropical house and dance number with an upbeat sound.[3] [4] [5] The song's title "Chi Mat Ba Ram" literally translates to "the swish of a skirt" in Korean and has been derived from the words "chima" and "baram".[3] [6] Although the term is often used negatively, the song is lyrically about the "fierceness in women".[3] "Chi Mat Ba Ram" was released for digital download and streaming by Brave Entertainment on June 17, 2021, the same day as the album's release.[7] [8]
Commercial performance
Upon release, the song debuted at number 14 on South Korea's Gaon Digital Chart for the chart issue dated June 19, 2021, with only two days of tracking.[9] Additionally, it debuted on the component Download and Streaming charts at number 2 and number 28 respectively.[10] [11] The following week, it peaked at number three on the Digital, Download, and Streaming charts,[12] [13] becoming the group's third top-five hit after "Rollin'" (2017) and "We Ride" (2020).
"Chi Mat Ba Ram" peaked at number two on the Billboard K-pop Hot 100 on the issue dated July 3, 2021, becoming their third song to reach the top five and their highest-charting song since "Rollin'".
Promotion
The music video of "Chi Mat Ba Ram" was released to YouTube on June 17 alongside the song. It was preceded by two teasers released on June 15 and 16.[14] [15] The video has a beach setting and shows the group enjoying themselves at a beach-side resort. The clip is interspersed with scenes in which the members are seen playing volleyball, enjoying drinks, going shopping, and performing choreography in front of the sunset.[16] Within 10 days, the video surpassed 30 million views.[17] To promote the song and the album, Brave Girls performed "Chi Mat Ba Ram" and the track "Pool Party" on several South Korean music programs, including KBS's Music Bank, MBC's Show! Music Core, and SBS' Inkigayo.[18] [19] [20]
Accolades
Date!Weekly Popularity Award | July 5 | [26] |
July 12 | |
Charts
Weekly charts
Monthly charts
Year-end charts
Release history
See also
Notes and References
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- Web site: Music Bank Comeback Stages (EP. 1078 June 18) . Korean Broadcasting System (KBS) . July 5, 2021 . June 18, 2021 . live. https://web.archive.org/web/20210618145600/http://world.kbs.co.kr/service/contents_view.htm?lang=e&menu_cate=tvguide&board_seq=405201 . June 18, 2021 .
- Web site: Hong . Hye-min . 브레이브걸스, '치맛바람' 정주행 히트 터졌다 . . July 5, 2021 . ko . June 18, 2021 . live. https://web.archive.org/web/20210709183016/https://entertain.naver.com/read?oid=469&aid=0000611827 . July 9, 2021 .
- Web site: Hwang . You-mee . [Today's K-pop] Brave Girls are ready for summer ]. . July 5, 2021 . June 17, 2021 . live. https://web.archive.org/web/20210617192304/http://www.koreaherald.com/view.php?ud=20210617000963 . June 17, 2021 .
- Web site: 치맛바람 (Chi Mat Ba Ram) . . July 5, 2021 . Korean . June 17, 2021 . live. https://web.archive.org/web/20210624202949/https://www.melon.com/song/detail.htm?songId=33589260 . June 24, 2021 .
- Web site: 브레이브걸스, 새앨범 '서머퀸'으로 '썸머퀸'노린다 . . July 5, 2021 . June 22, 2021 . live. https://web.archive.org/web/20210709184517/https://www.koreatimes.co.kr/www/nation/2021/06/745_310476.html?WA . July 9, 2021 .
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- Web site: http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020&targetTime=25&hitYear=2021&termGbn=week. ko:2021년 25주차 Download Chart. Download Chart – Week 25 of 2021. Gaon Music Chart. ko. June 19, 2021.
- Web site: http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1040&targetTime=25&hitYear=2021&termGbn=week. ko:2021년 25주차 Streaming Chart. Streaming Chart – Week 25 of 2021. Gaon Music Chart. ko. June 19, 2021.
- Web site: http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020&targetTime=26&hitYear=2021&termGbn=week. ko:2021년 26주차 Download Chart. Download Chart – Week 26 of 2021. Gaon Music Chart. ko. June 26, 2021.
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- Web site: Lee . Jun-hyun . 브레이브걸스, '치맛바람' MV 티저 1차 공개…'썸머퀸 정조준' . . July 5, 2021 . ko . June 16, 2021 . live. https://web.archive.org/web/20210709205904/https://www.hankyung.com/entertainment/article/202106165572I . July 9, 2021 .
- Web site: Lee . Jun-hyun . 브레이브걸스, '치맛바람' MV 티저 2차 공개 …오늘(17일) 컴백 . . July 5, 2021 . ko . June 17, 2021 . live. https://web.archive.org/web/20210709202832/https://www.hankyung.com/entertainment/article/202106178816I . July 9, 2021 .
- Web site: Brave Girls celebrate the summer in lively video for 'Chi Mat Ba Ram' . . July 5, 2021. live. June 17, 2021. https://web.archive.org/web/20210607123554/https://www.nme.com/news/music/brave-girls-summer-queen-comeback-mini-album-release-date-music-video-2962404 . June 7, 2021 .
- Web site: [공식]브레이브걸스 '치맛바람' MV 3천만뷰 넘었다]. Sports Khan. ko. July 5, 2021. live. June 28, 2021. https://web.archive.org/web/20210709185016/http://sports.khan.co.kr/entertainment/sk_index.html?art_id=202106280826003&sec_id=540301&pt=nv . July 9, 2021 .
- Web site: Kim . Mi-ri . '뮤직뱅크' 브레이브걸스, 청량미 넘치는 '서머퀸' . My Daily . July 5, 2021 . ko . June 18, 2021 . live. https://web.archive.org/web/20210709183228/http://www.mydaily.co.kr/new_yk/html/read.php?newsid=202106181809562085&ext=na&utm_campaign=naver_news&utm_source=naver&utm_medium=related_news . July 9, 2021 .
- Web site: Kim . Ye-na . 브레이브걸스, '서머 퀸' 컴백…방탄소년단 1위 (음중)[종합] ]. Xports News . July 5, 2021 . June 19, 2021 . live. https://web.archive.org/web/20210709184210/https://www.xportsnews.com/?ac=article_view&entry_id=1438542 . July 9, 2021 .
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