Chhaa Jaa Explained
| Chhaa Jaa |
| Established: | 2019 |
| Founders: | Girl Effect |
| Focus: | To educate adolescent girls |
| Location: | India |
Chhaa Jaa (Go Forth and Shine) is a digital-first youth brand in India that aims to help girls build the confidence they need to make choices and changes in their lives.[1]
In 2020, Chhaa Jaa launched "Bol Behen," a Hinglish chatbot providing a safe space for girls to ask questions on sensitive topics like relationships and reproductive health.[2]
They also established the girls-only Facebook community "Bak Bak Gang" in 2019, serving as a safe space for girls to discuss various topics covered in Chhaa Jaa's content.[3]
Recognitions
- UNESCO, UNICEF, WHO, HRP and UNFPA commissioned Chhaa Jaa to serve as a best practice case study for a model for youth-centred digital health interventions released in 2020.
- Digital media series Khullam Khulla won an India Content Leadership Award’ 2020 for 'Best Content in a Digital Media Campaign for a Cause'.
See also
Girl Effect
Notes and References
- Web site: Girl Effect’s new initiative Chhaa Jaa aims to empower adolescent girls through digital media: Jessica Posner Odede . 2022-05-22 . The Times of India . en.
- Web site: 2019-10-10 . Girl Effect’s first youth program launched in India . 2022-05-22 . Matters India . en-US.
- Web site: 'Chhaa Jaa': Empowering Adolescence adolescent girls with digital media. 2022-05-22 . The Times of India . en.
