Chewy Chewy Explained

Chewy Chewy
Cover:Cover for Ohio Express 1968 single Chewy Chewy.jpeg
Type:single
Artist:Ohio Express
Album:Chewy Chewy
B-Side:Firebird
Released:September 1968
Genre:
Length:2:38
Label:Buddah Records
Producer:
Chronology:Ohio Express
Prev Title:Down At Lulu's
Prev Year:1968
Year:1968
Next Title:Sweeter Than Sugar
Next Year:1969

"Chewy Chewy" is a song by American band Ohio Express. Released in September 1968, it was written and produced by Joey Levine and Kris Resnick.

Background and composition

The 2-minute-38-second song is in the key of C major, changing later in the song to C sharp / D flat major, with a tempo of 121 beats per minute.

The song makes countless references to candy and sugar, and the narrator compares these two sweet treats to the object of his affection, at some point calling her a "living box of candy wrapped up so very fine" with a "mouthful of such sweet things to say". Most of the song's remaining lyrics are nonsense.

It is among Ohio Express' three signature songs, as well as one of bubblegum music's most notable staples.

Chart performance and reception

Billboard called it an "infectious, happy rhythm novelty in the vein of 'Yummy Yummy Yummy'",[3] Cashbox called it a "slightly slower tongue-in-cheek rock offering that keeps in line with their bubblegum policy",[4] and Record World called it a "cute bubble gum stick".[5]

The song debuted at number one on the Bubbling Under Hot 100 chart for the week of October 12, 1968, before entering the Billboard Hot 100 at number 72, going on to peak at number 15, and spending a total of 13 weeks on the chart. It also charted in Canada, Australia and the Philippines.

Clips of the song were used in the top 40 hit "Moonflight" by Vic Venus in 1969. It has also been covered by James Last later that year, and by The Vindictives in 1994.

Charts

Weekly charts

Chart (1968-69)Peakposition
Argentina[6] 5
Australia (Go-Set)[7] 6
Canada (RPM)[8] 2
Mexico (Hits of the World)[9] 3
Philippines (Hits of the World)2
US Billboard Hot 100[10] 15

Year-end charts

Chart (1968)Peak
position
Australia (KMR)[11] 38
Canada (RPM)[12] 60
Chart (1969)Peak
position
United States (Cashbox)[13] 91
Canada (RPM)[14] 100

References

  1. CashBox Record Reviews . October 5, 1968 . 18 . July 4, 2023. https://web.archive.org/web/20230307043744/https://worldradiohistory.com/Archive-All-Music/Cash-Box/60s/1968/CB-1968-10-05.pdf . March 7, 2023. Cash Box.
  2. CashBox Record Reviews . October 5, 1968 . 18 . July 4, 2023. https://web.archive.org/web/20230307043744/https://worldradiohistory.com/Archive-All-Music/Cash-Box/60s/1968/CB-1968-10-05.pdf . March 7, 2023. Cash Box.
  3. Billboard - October 5, 1968 . Billboard.
  4. CashBox Record Reviews . October 5, 1968 . 18 . July 4, 2023. https://web.archive.org/web/20230307043744/https://worldradiohistory.com/Archive-All-Music/Cash-Box/60s/1968/CB-1968-10-05.pdf . March 7, 2023. Cash Box.
  5. Web site: Record World - October 5, 1968 . Record World.
  6. Web site: Argentina's Best Sellers . Cash Box. 58. 0008-7289 . 28 March 2023.
  7. Web site: Go-Set - Chart Week of January 1, 1969 . Go-Set.
  8. Web site: RPM - December 16, 1968 . RPM.
  9. Web site: Billboard - March 15, 1969 . Billboard, Google Books. 15 March 1969 .
  10. Billboard Hot 100 - January 11, 1969 . Billboard.
  11. Book: Kent, David . Australian Chart Book 1970–1992 . Australian Chart Book . 1993 . 0-646-11917-6 . illustrated . St Ives, N.S.W. . David Kent (historian).
  12. Web site: RPM - Best of 1968 - January 6, 1969 . RPM.
  13. Web site: Cashbox - December 27, 1969 .
  14. Web site: RPM - Best of 1970 - January 10, 1970 . RPM.