| Chery Jaguar Land Rover | |
| Type: | Joint venture |
| Location City: | Changshu, Jiangsu |
| Location Country: | China |
| Area Served: | China |
| Key People: | Chris Bryant (President) |
| Industry: | Automotive |
| Products: | Automobiles |
| Owner: | Chery Automobile (50%) Jaguar Land Rover (50%) |
| Homepage: | Chery Jaguar Land Rover Homepage |
Chery Jaguar Land Rover Automotive Company Ltd. is an automotive manufacturing company headquartered in Changshu, China.
A 50:50 joint venture between UK-headquartered Jaguar Land Rover, itself a subsidiary of Tata Motors of India; and Chinese state owned automaker Chery, it was formed to allow production of Jaguar Cars and Land Rover vehicles in mainland China. Chery Jaguar Land Rover's first assembly plant is in Changshu, with production having commenced in October 2014.
Chery and Jaguar Land Rover were first reported to be in discussions about the possible creation of a Chinese joint venture manufacturing company in August 2010.[1]
In March 2012, Chery and Jaguar Land Rover announced plans to invest an initial US$2.78 billion in a new Mainland China-based joint venture to manufacture Jaguar and Land Rover vehicles and engines, as well as the establishment of a research and development centre and the creation of a new automobile marque.[2] [3]
The establishment of the joint venture received the formal approval of the National Development and Reform Commission in November 2012.[4] [5] Construction of Chery Jaguar Land Rover's first assembly plant began in Changshu in the same month, with a planned completion date of July 2014.[6]
In June 2024, Jaguar Land Rover (JLR) and Chery signed a letter of intent in electric vehicle cooperation. JLR will license the Freelander nameplate to Chery Jaguar Land Rover to produce EVs based on an Exeed EV platform called the E0X. Freelander as a brand will be separate from JLR's 'House of Brands' portfolio or Chery's brand line-up. Freelander vehicles will be sold in China, with plans for global exports.[7]