Chennai 2 Singapore (soundtrack) explained

Chennai 2 Singapore
Type:Soundtrack
Artist:Ghibran
Cover:Chennai 2 Singapore (soundtrack).jpg
Border:yes
Released:1 August 2016
Recorded:2015–2016
Genre:Feature film soundtrack
Length:55:23
Language:Tamil
Label:Think Music India
Producer:Ghibran
Prev Title:Thoongaavanam
Prev Year:2015
Next Title:Babu Bangaram
Next Year:2016

Chennai 2 Singapore is the soundtrack album for the 2017 Tamil film of the same name directed by Abbas Akbar. The soundtrack and score for the film is composed by Ghibran who planned to release the film's audio in six different countries via road travel, which is something unique for a South Indian film. The album featuring six tracks were released one by one so as to cover all six countries through this drive.

The promotional audio drive began on 1 June 2016 and ended on 31 July 2016, in which the team started its drive from Chennai and travelled to Bhutan, Myanmar, Thailand, Malaysia and the drive ended in Singapore. The album also released in streaming platforms, with an exclusive iTunes release on 1 August 2016 and in all platforms on 15 August, and was released in CD on 5 September. The songs opened with mixed reviews from critics but was well received by audience for its "city based numbers" in the music album. The first song "Vaadi Vaadi" opened with positive response from audiences and eventually topped the charts in all radio stations and music streaming services.

Background

As the film features newcomers in the lead, Ghibran decided to plan for a unique marketing strategies for the audio release;[1] he experienced it during the album release of Uttama Villain (which Ghibran had composed) with Kamal Haasan releasing the album through an online application. The composer worked on six tracks for the film in October 2015 and recording of the songs began in December 2015. The album also featured new lyricists and playback singers working on the film's soundtrack.[2] Think Music purchased the film's audio rights in the same month.[3]

In January 2016, Ghibran announced plans for the film's music release that the album – featuring six tracks in total – will be released in six countries connecting India and Singapore.[4] He revealed that since the album features six tracks, each tracks will be released one by one so that the team would cover all the countries.[5] [6] The composer eventually stated that he will start his road trip from Chennai to Singapore crossing Bhutan, Myanmar, Thailand and Malaysia.[7] The team also planned to release the album within a span of 20 days in the road trip. Engaging his fans and friends through his social media pages, Ghibran asked for advice about the road trip. He also sent a wish for Ajith Kumar known for his road skills to offer his advice.[8]

Marketing and release

The historic audio drive flag-off event began on 1 June 2016 at Sathyam Cinemas in Chennai,[9] [10] with Suriya being the chief guest for the event.[11] [12] In order to promote the release, the teaser of the first song "Vaadi Vaadi" was unveiled on 25 May 2016,[13] with the full song being unveiled on 1 June, the same day when the event started.[14] Ghibran described it as a "formula dream song in the Western genre", which is said to be a "relaxed" and "feel good song".

Ghibran along with the film's director Abbas Akbar, cinematographer Karthik Nallamuthu, Shiv Keshav who was the media manager in charge of social-media updates about the trip, and the composer's assistant Aravind were part of the audio drive. During the drive, Ghibran also worked in other projects so he made a mini studio set-up in his car along with battery backup. Starting with Chennai, the team drove to Vijayawada, Kolkata, Guwahati, Assam, Nagaland and then to Manipur, from there the team proceeded to Bhutan, Myanmar, Thailand, Malaysia and Singapore. The second song "Poda" was released in Bhutan on 13 June, which was sung by actor RJ Balaji, in his maiden attempt in playback singing.

The team further faced challenges during the road trip with natural calamities and last minute document cancellations.[15] [16] As the team reached Myanmar during 20 June,[17] an earthquake of 7.4 magnitude had occurred causing Ghibran to cancel the trip midway,[18] [19] but they eventually proceeded the release following the support of his technical team.[20] The third song "Pogadhe" which is said to be a "melancholic number" by Ghibran was released on 23 June 2016 at Myanmar.

On 29 June 2016, the team was shocked to know that the entire songs have been leaked and made available online.[21] Ghibran released a heartfelt note describing the challenges they faced during the trip and also being overwhelmed by the reception of the songs. But also being upset about the leak, he expressed the fans not to download the songs from piracy sites.[22] However, the team released the song "Texas Pogiren" in Thailand on the following day, 30 June 2016, which was touted to be a "whacky number". Later the team released two more songs – "Gun Inbam" in Malaysia on 5 July and the final song "Ro Ro Roshini" was released in Singapore on 15 July. To accommodate the success of the audio drive, the female version of "Pogadhe" was unveiled as a bonus track on 31 July 2016 in Chennai.

Track listing

Despite all the songs being released as singles, the album in its entirety was released in iTunes exclusively on 1 August 2016,[23] and in other streaming platforms on 15 August.[24] The album was released through CD formats on 5 September 2016. The first three songs in the album appeared in the film, whereas the rest of the songs were not featured.

Reception

The event garnered an outstanding media presence and wide publicity for the film and its prolific efforts to release each single,[25] [26] with Kamal Haasan and Rajinikanth amongst other celebrities praised Ghibran's initiative for the offbeat promotions of the soundtrack.[27] Rajinikanth also reviewed two of its songs from the soundtrack and found it very impressive.[28]

Chart performance

The first song "Vaadi Vaadi" which released in Chennai on 1 June 2016, topped the charts on the popular radio station, Radio Mirchi for over a week in June 2016 and then went on to top the weekly charts on other stations such as Big FM, Radio City, and Suryan FM.[29] It also took the top spot during the overall airplay across all radio stations in Chennai during June and July 2016. The complete soundtrack of Chennai 2 Singapore was positioned #1 on iTunes Store due to its "snazzy city-styled numbers" and Apple Music chose "Vaadi Vaadi" as its best song of the week in August 2016.[30]

Critical response

Reviewing for the film's soundtrack, Behindwoods gave 2.75 out of 5 and stated it as "a trendy album from Ghibran which suits the film's theme perfectly", however it further stated that "the repetitive factor in the tunes could have been avoided".[31] Moviecrow further summarised "Ghibran continues to push boundaries in term of musical quality irrespective of the scope of the project and Chennai 2 Singapore is not different" and gave a rating of 3.25 out of 5.[32] Indiaglitz gave a rating of 3 out of 5 stating "Ghibran gets you hooked".[33] Karthik Srinivasan of Milliblog further added "Chennai 2 Singapore's hyper-inventive soundtrack is Ghibran's mic drop moment!"[34]

Other versions

Ghibran performed a concert version of the song "Vaadi Vaadi" which was released on 21 May 2020, during the nationwide lockdown due to COVID-19 pandemic.

Notes and References

  1. News: Ghibran to compose for Chennai Singapore. live. 2021-05-30. The Times of India. 14 January 2017 . https://web.archive.org/web/20180519121343/https://timesofindia.indiatimes.com/entertainment/tamil/music/Ghibran-to-compose-for-Chennai-Singapore/articleshow/48248104.cms . 19 May 2018 .
  2. Web site: 6 January 2016. Ghibran's road trip from Chennai to Singapore. https://web.archive.org/web/20160107061615/http://www.sify.com/movies/ghibran%E2%80%99s-road-trip-from-chennai-to-singapore-news-tamil-qbgngDjiaggbg.html. dead. 7 January 2016. Sify.
  3. Web site: Think Music bags Chennai 2 Singapore audio rights. 2021-05-30. www.moviecrow.com.
  4. News: Ghibran to drive from Chennai to Singapore, by road - Times of India. 2021-05-30. The Times of India. 14 January 2017 . en.
  5. Web site: 2016-08-01. Chennai to Singapore songs to be unveiled in six countries. 2021-05-30. Hindustan Times. en.
  6. Web site: 6 Songs of a Film to be Launched in 6 Different Countries!. 2021-05-30. The New Indian Express.
  7. News: 2016-07-31. 'Chennai to Singapore' songs to be released in six countries. Business Standard India. 2021-05-30.
  8. Web site: 4 January 2016. Ghibran wishes for a dose of advice from Thala Ajith. Sify.
  9. News: 2016-05-29. Ghibran's musical drive. en-IN. The Hindu. 2021-05-30. 0971-751X.
  10. Web site: Bon voyage, Chennai to Singapore team. 2021-05-30. The New Indian Express.
  11. Web site: 2016-06-01. Singam Suriya Flag's Off Chennai 2 Singapore Audio Drive Ghibran, Suriya, M Ghibran, Chennai 2 Singapore. live. 2021-05-30. Behindwoods. https://web.archive.org/web/20160815103048/http://behindwoods.com:80/tamil-movies/singam-suriya-flags-off-chennai-2-singapore-audio-drive-ghibran/singam-suriya-flags-off-chennai-2-singapore-audio-drive-ghibran-event.html . 15 August 2016 .
  12. Web site: Chennai 2 Singapore Audio Drive will be flag off by Actor Surya - Tamil Actress Gallery - IndiaGlitz Tamil. 2021-05-30. IndiaGlitz.com.
  13. Web site: 2016-05-25. Ghibran releases the first song teaser from 'Chennai 2 Singapore'. 2021-05-30. DT Next.
  14. Web site: Chennai 2 Singapore Single Song - Vadi Vadi. 2021-05-30. www.moviecrow.com.
  15. News: Anantharam. Chitra Deepa. 2016-09-09. To Singapore, with songs. en-IN. The Hindu. 2021-05-30. 0971-751X.
  16. Web site: Ghibran's audio launch road trip stumbles at Imphal. 2021-05-30. gulfnews.com. 30 August 2016 . en.
  17. Web site: 2016-06-20. Ghibran cancels his ambitious journey due to Nature's fury - Tamil News. live. 2021-05-30. IndiaGlitz.com. https://web.archive.org/web/20210602214700/https://www.indiaglitz.com/ghibran-chennai-2-singapore-audio-launch-cancelled-due-to-earthquakes-tamil-news-166427 . 2 June 2021 .
  18. Web site: 2016-06-20. Ghibran cancels Chennai to Singapore road trip. live. 2021-05-30. Behindwoods. https://web.archive.org/web/20160901235806/http://behindwoods.com/tamil-movies-cinema-news-16/ghibran-cancels-chennai-to-singapore-road-trip.html . 1 September 2016 .
  19. News: Ghibran cancels road trip for Chennai to Singapore - Times of India. 2021-05-30. The Times of India. 14 January 2017 . en.
  20. Web site: 2016-09-23. Ghibran continues his road trip to launch Chennai 2 Singapore songs, despite earthquake alerts. live. 2021-05-30. Behindwoods. https://web.archive.org/web/20160904163519/http://www.behindwoods.com/tamil-movies-cinema-news-16/ghibran-continues-his-road-trip-to-launch-chennai-2-singapore-songs-despite-earthquake-alerts.html . 4 September 2016 .
  21. Web site: "We are heartbroken and are asking ourselves" : Ghibran. 2021-05-30. Sify. en-US.
  22. Web site: 2016-06-30. Music Director Ghibran and team are shocked with the leaked songs. 2021-05-30. DT Next. Tamil.
  23. Web site: 2016-08-01. Chennai 2 Singapore (Original Motion Picture Soundtrack). live. 2021-05-30. Apple Music. https://web.archive.org/web/20210603111328/https://music.apple.com/bs/album/chennai-2-singapore-original-motion-picture-soundtrack/1143175334 . 3 June 2021 .
  24. Web site: 2016-08-15. Chennai 2 Singapore (Original Motion Picture Soundtrack). live. 2021-05-30. Spotify. https://web.archive.org/web/20190121185133/https://open.spotify.com/album/4QP7rp7ysqLvhiKk4aQvQn . 21 January 2019 .
  25. Web site: 2016-07-21. Ghibran thanks his friends and well wishers for the success of his audio drive. live. 2021-05-30. Behindwoods. https://web.archive.org/web/20160919101754/http://behindwoods.com:80/tamil-movies-cinema-news-16/ghibran-thanks-his-friends-and-well-wishers-for-the-success-of-his-audio-drive.html . 19 September 2016 .
  26. Web site: Chennai 2 Singapore audio drive is a grand success. 2021-05-30. Sify. en.
  27. Web site: 2016-04-25. 6 Songs In 6 Countries - Kamal Wishes Ghibran Chennai To Singapore Audio Launch, Kamal Haasan, Ghibran. 2021-05-30. Behindwoods.
  28. Web site: Subramanian. Anupama. 2016-06-20. Kamal Haasan and Rajinikanth to the rescue. live. 2021-05-30. Deccan Chronicle. en. https://web.archive.org/web/20160826141210/http://www.deccanchronicle.com/entertainment/kollywood/260816/kamal-haasan-and-rajinikanth-to-the-rescue.html . 26 August 2016 .
  29. Web site: 2016-06-01. Vaadi Vaadi Song From Chennai 2 Singapore, Chennai 2 Singapore Vaadi Vaadi Song. live. 2021-05-30. Behindwoods. https://web.archive.org/web/20210602212832/http://m.behindwoods.com/tamil-movies/chennai-2-singapore/chennai-2-singapore-song-1.html . 2 June 2021 .
  30. Web site: Vaadi Vaadi tops record charts. 24 December 2017. The Times of India.
  31. Web site: 2016-09-12. Chennai 2 Singapore (aka) Chennai Singapore songs review. 2021-05-30. Behindwoods.
  32. Web site: Chennai 2 Singapore Songs - Music Review. 2021-05-30. www.moviecrow.com.
  33. Web site: Chennai2Singapore Music review songs lyrics. 2021-05-30. IndiaGlitz.com.
  34. Web site: Chennai 2 Singapore (Music review), Tamil – Ghibran by Milliblog!. 2021-05-30.