| Cheezels | |
| Type: | Cheese puffs |
| Currentowner: | Snack Brands Australia |
| Markets: | Oceania |
| Previousowners: | Malaysia: Danone Kraft Foods |
| Trademarkregistrations: | Snack Brands Australia (Australia) Cheezels Mondelēz International (Malaysia) Cheezels |
| Tagline: | Finger-Licious Fun! (Australia) |
| Cheezels (Original Cheese flavour) | |
| Kj: | 2220 |
| Carbs: | 56.4 g |
| Sugars: | 4.9 g |
| Fibre: | 1 g |
| Fat: | 30.9 g |
| Satfat: | 14.9 g |
| Transfat: | 0.4 g |
| Monofat: | 11.6 g |
| Polyfat: | 4.0 g |
| Protein: | 6.9 g |
| Potassium Mg: | 114 |
| Sodium Mg: | 1200 |
| Source Usda: | 1 |
Cheezels are a brand of Australian snack food currently produced by Snack Brands Australia. Made from corn and rice, they are a crisp puffy ring with a strong, savoury cheddar cheese flavour and aroma. They are similar in texture to cheese puffs, American Cheetos, or Canadian Cheezies.
In some countries they are distributed by Laura Matte (which since 2016 has been owned by Universal Robina Corporation,[1] and previously by The Real McCoy Snackfood Company[2]). In Malaysia, Cheezels were originally produced by Danone and later by Kraft Foods, and are currently owned by Mondelēz International, together with Twisties. In New Zealand, Cheezels are manufactured by Bluebird Foods Ltd a PepsiCo company.
According to any modern packet of Cheezels, the snack entered the market in 1971.[3] Company folklore has it that the creative team were stuck for a name when the boss chipped in with "Just call 'em Cheezels".
As of 2017 Cheezels are gluten free.[4]
Usually, Cheezels are made from corn and rice,[5] and many kinds of powdered cheeses. Other flavours of the snack have been produced by Snack Brands Australia, such as: