Cheetah (magazine) explained

Cheetah
Editor:Lawrence Dietz
Editor Title:Editor
Previous Editor:Jules Siegel
Staff Writer:Robert Christgau, Ellen Willis
Category:Lifestyle
Frequency:Monthly
Format:Magazine
Publisher:Matty Simmons
Circulation Year:1968
Total Circulation:250,000
Company:Twenty First Century Communications, Inc.
Country:U.S.
Based:New York City
Language:English

Cheetah was an American rock music and counterculture magazine launched in October1967.[1] [2] Although influential, its run was short-lived,[3] closing in May1968. The magazine's name was the result of a licensing deal with the popular Cheetah chain of nightclubs, which in 1967 had outlets in New York City, Los Angeles, Chicago, and Montreal.

Cheetah aimed to fill "a vital gap that exist[ed] between teen- and teeny-bopper publications and such magazines as Playboy and Esquire."[4] Published by Matty Simmons,[5] a founder of Diners Club,[6] and his partner Leonard Mogel, Cheetah was the first project of their Twenty First Century Communications, Inc. (later known as the publisher of National Lampoon).[7]

Acting as Cheetah's first editor was novelist-journalist Jules Siegel (briefly an associate of Beach Boys songwriter Brian Wilson),[8] although he was soon replaced by Lawrence Dietz, assisted by Ellen Willis.[9] At the time, a girlfriend of fellow Cheetah writer and music critic Robert Christgau, Willis went on to become the first rock critic for The New Yorker[10] and later wrote for Rolling Stone, Village Voice, and other papers.[11]

See also

Notes and References

  1. News: CHEETAH MAGAZINE GOES ON SALE TODAY. Cheetah, a new magazine named after the nightclub organization to which it will pay royalties, goes on sale for the first time today with a press run of 300,000 copies.. The New York Times. September 27, 1967. 42.
  2. Web site: Cheetah articles, interviews and reviews . . October 2, 2023 .
  3. Book: Bennett. Andy. Waksman. Steve. The SAGE Handbook of Popular Music. 2015. SAGE Publications. 978-1-4739-1099-7. 444.
  4. News: Advertising. National Laughs for Lampoon. Philip H. Dougherty. Philip H. . Dougherty . November 24, 1969. The New York Times. 75.
  5. News: Calta. Louis. New Magazine Aims to Help the Overweight; Weight Watchers, a Journal for Obese, on Newstands. The New York Times. January 18, 1968.
  6. Web site: Magazines: Grownups in Hippieland . Time . TIME USA, LLC. . 27 October 2023. Jan 5, 1968.
  7. Web site: Nashawaty . Chris . Building Animal House . Entertainment Weekly . Dotdash Meredith . 27 October 2023 . 8 February 2007 . https://web.archive.org/web/20070208133807/http://www.ew.com/ew/article/0,,285149,00.html . live .
  8. Web site: Siegel . Jules . Goodbye Surfing, Hello God! . Atavist . Automattic . 27 October 2023.
  9. Web site: Christgau . Robert . Fining A Hole (Or Wikipedia) . And It Don't Stop . Substack . 27 October 2023.
  10. Book: Willis . Ellen . Out of the Vinyl Deeps: Ellen Willis on Rock Music . 1 May 2011 . University of Minnesota Press . Minneapolis, Minnesota . 978-0-8166-7283-7 . 272 . 27 October 2023.
  11. Book: Lindberg, Ulf. Rock Criticism from the Beginning: Amusers, Bruisers, and Cool-headed Cruisers. 2005. Peter Lang. 978-0-8204-7490-8. 186.

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