Cheapflights Explained

Cheapflights
Type:Subsidiary
Language:English, French, Spanish, German, Italian, Portuguese, Turkish, Swedish, Norwegian, Danish, Russian, Dutch, Czech, Finnish, Polish, Romanian, Ukrainian and Chinese
Founded:
U.S. company:
Location:London, United Kingdom
Founder:John Hatt
David Soskin
Industry:Travel
Parent:Booking Holdings
Website:

Cheapflights is a travel fare metasearch engine. The website is part of the Kayak.com subsidiary of Booking Holdings.

Its websites publish flight prices, and compare prices from suppliers, including major airlines, through tiny travel agents.[1]

Agents advertise on the Cheapflights websites and are charged on a pay-per-click basis for users who link through to their websites.[2]

History

Cheapflights was founded in 1996 by John Hatt.[3] That year, its first website, www.cheapflights.co.uk, launched.[4] In 2000, ex-ABN Amro banker David Soskin and Hugo Burge led a buyout of the website from its founder.[3] [5] [6] The website was the first in the UK to launch the pay-per-click online advertising remuneration model.[4]

In May 2003, the US website, www.cheapflights.com, was launched.[4] In 2006, the website handled £1 billion in annual travel sales.[7] In April 2007, the Canadian website, www.cheapflights.ca, was launched.[4] In October 2008, the first non-English website, www.cheapflug.de, was launched.[4] Co-founder David Soskin resigned as chief executive to become vice-chairman that same year.[3] In 2009, the Australia / New Zealand website was launched.[8]

In January 2011, the company launched mobile websites.[9] In March 2011, the company acquired momondo, a rival online travel agency.[10] [11] The two websites and brands were kept independent of each other.[12] It also discontinued Zugu.[13] In October 2014, Great Hill Partners, a private-equity firm, invested £80m for a majority stake in the company that owned Cheapflights and momondo, valuing it at £132 million.[14] [15] In February 2015, the South African website was launched.[16] In June 2015, the United Kingdom website was launched as a metasearch engine.[17] In June 2016, Cheapflights added search capability within Facebook Messenger.[18] In October, Cheapflights reorganized some of its staff.[19] In July 2017, Cheapflights and momondo were acquired by Booking Holdings for $550 million.[20]

Notes and References

  1. Web site: David Soskin Interview – Serial Entrepreneur and Investor. Michael . Dunlop . Income Diary.
  2. Web site: Finding Air-Fare Gold in the Internet Maze . Bob . Tedeschi . . 28 August 2005 . subscription.
  3. News: Cheapflights co-founder hands over controls . Mark . Kleinman . Dominic . White . . 9 March 2008.
  4. Cheapflights Launches New Website for Australia and New Zealand cheapflights.com.au . . April 15, 2009.
  5. News: ‘Everything to play for’: Hugo Burge on Cheapflights’ present and future . Lee . Hayhurst . . 10 October 2011.
  6. News: Cheapflights' owner flies in a £150m sale . Rachel . Savage . . 18 July 2014.
  7. News: Diller plans to buy up British travel websites . Jane . Martinson . . 30 October 2006.
  8. Cheapflights Launches Australia/NZ Website . . 15 April 2009.
  9. News: Cheapflights gets inspirational and mobile . Dennis . Schaal . Phocuswire . January 14, 2011.
  10. News: Cheapflights invests in travel meta-search site Momondo . Robin . Wauters . . 29 March 2011.
  11. News: Momondo name to carry Cheapflights into non-English speaking territories . Linda . Fox . Phocuswire . 12 November 2012.
  12. News: CEO Interview: Cheapflights and Momondo Attempt a Dual-Brand Strategy . Dennis . Schaal . . 14 May 2014.
  13. News: Cheapflights invests in Momondo, axes Zugu . Kevin . May . Phocuswire . March 29, 2011.
  14. Great Hill Partners Acquires a Majority Stake in Momondo . Great Hill Partners . 17 October 2014.
  15. News: Cheapflights owner receives £80m cash boost from Boston-based investor . Ashley . Armstrong . . 17 October 2014.
  16. News: Cheapflights launches in SA . Traveller 24 . February 24, 2015.
  17. News: Goodbye, deals - Cheapflights switches to metasearch after 19 years . Kevin . May . Phocuswire . 24 June 2015.
  18. News: Cheapflights puts flight and hotel search into Facebook Messenger . Kevin . May . Phocuswire . June 14, 2016.
  19. News: Momondo Group Makes Changes at Cheapflights Operation . Patrick . Whyte . . 14 October 2016.
  20. The Priceline Group Completes the Acquisition of Momondo Group . . 24 July 2017.