Chartbeat Explained

Chartbeat
Type:Private
Foundation:2009
Location City:New York City
Location Country:United States

Chartbeat is a technology company that provides data and analytics to global publishers. The company was started in 2009 and is headquartered in New York City, US. The software as a service (SaaS) company integrates code into the websites of publishers, media companies and news organizations to track users in order to monetize audience engagement and loyalty metrics so they can make decisions about the content to publish and promote on their Web sites.[1] In August 2010, the company was spun off from Betaworks as a separate entity.[2] [3] [4] Chartbeat has been both praised and criticized as an alternative to Google Analytics for real-time data.[5] [6] [7]

History

Betaworks launched Chartbeat in April 2009 as a real-time web analytics tool that, it said, publishers could use to react quickly to changes in user behavior. At the time, Google Analytics did not offer real-time data.[8] The launch of Chartbeat was part of a broader strategy by Betaworks to capitalize on the growth of the real-time, stream-based, social web. Betaworks had also invested in Twitter, Tumblr, bit.ly, and TweetDeck.[9] [10] In August 2010, the company was spun off from Betaworks as a separate entity. In July 2011, Chartbeat launched Newsbeat, a version of their service for news sites.[11] In February 2016, founding CEO Tony Haile resigned from the company after seven years as CEO. Long time COO John Saroff was named as his successor.[12] In October 2017, Chartbeat made updates to its user experience and design, including the rebrand of its flagship product as Chartbeat for Publishing.[13] [14]

External links

Notes and References

  1. What You Think You Know About the Web Is Wrong. Haile. Tony. March 9, 2014. January 16, 2015. Time.
  2. Web site: Chartbeat Raises $3 Million From Index, Conway, Sacca, Clavier, Lerer, And Dixon. Schonfeld. Erick. August 31, 2010. January 16, 2015.
  3. Web site: Real-Time Analytics Provider Chartbeat Raises $3M from All-Star Investors. O'Dell. Josie. August 31, 2010. January 17, 2015. Mashable.
  4. News: Website analytics superstar Chartbeat raises $3M. Ha. Anthony. August 31, 2010. January 18, 2015. VentureBeat.
  5. Web site: Should I Believe Chartbeat's Data?. February 19, 2013. January 17, 2015. Gustav. Dave. https://web.archive.org/web/20150118214253/http://www.davidgustav.com/web-development/should-i-believe-chartbeats-data/. January 18, 2015. dead.
  6. Web site: Chartbeat vs Google Analytics. TrustRadius. January 17, 2015.
  7. Web site: 3 Google Analytics Alternatives (and Why You Should Use Them). Angeles. Sara. March 19, 2014. January 17, 2015. Business News Daily. https://web.archive.org/web/20150118221421/http://www.businessnewsdaily.com/6090-google-analytics-alternatives.html. January 18, 2015. dead.
  8. News: Betaworks Launches Chartbeat To Track Who Is Paying Attention To Your Website Right Now. April 2, 2009. January 16, 2015. TechCrunch. Schonfeld. Erick.
  9. Web site: Jump Into The Stream. Schonfeld. Erick. May 17, 2009. January 16, 2015.
  10. News: Betaworks Email To Investors: Read It Here. June 11, 2009. January 16, 2015. TechCrunch. Arrington. Michael. Michael Arrington.
  11. News: Newsbeat Measures The Pulse Of News Sites. Schonfeld. Erick. July 28, 2011. January 17, 2015. TechCrunch.
  12. Web site: Chartbeat CEO Tony Haile Resigns, Says He's Looking For a New Challenge. Fortune. 2016-02-29.
  13. Web site: Q&A: The Data Science and Design Behind Our New Look. 2017-10-03. Chartbeat Blog. en-US. 2019-05-09.
  14. Web site: A Chartbeat Evolution. 2017-10-03. Chartbeat Blog. en-US. 2019-05-09.

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