ChannelFlip explained

ChannelFlip Media Ltd
Type:	Subsidiary
Location City:	London
Location Country:	United Kingdom
Industry:	Technology
Parent:	Banijay Group
Num Employees:	18

ChannelFlip Media Ltd was a London-based Multi Channel Network which works with both traditional and online celebrities to create brand friendly content.^[1]

Shows and talent

ChannelFlip works with UK-based comedic TV and online talent.^[2]

• Robert Llewellyn – Machine of the Week Report (The MoWer) and Carpool.^[3]
• David Mitchell – David Mitchell's SoapBox – a series of short monologues co-written with John Finnemore. In these monologues Mitchell has criticized a variety of subjects, including the popular BBC show Doctor Who and 3D television.^{[4] [5]}
• Richard Hammond – Richard Hammond's Tech Head – a weekly web series in which Top Gears Richard Hammond discuss the latest technology happenings.^[6]
• Dawn Porter – Bad Girl Guides – six-part series providing lighthearted advice to women.^[7]
• Harry Hill – Little Internet Show – a sketch based comedy show.^[8]
• Simon's Cat – Simon's Cat, YouTube star^[9]
• Jonti Picking – MrWeebl, YouTube star^[10]
• Stuart Ashen – a.k.a. Ashens, a YouTube star who also worked with ChannelFlip in producing the Internet comedy film "Ashens and the Quest for the GameChild".^[11]

History

Shine Group ownership

In 2012-01-06, Shine Group announced the acquisition of ChannelFlip.^{[12] [13]}

YouTube Comedy Week

Channel Flip produced YouTube Comedy Week in the UK. Comedy week was an event that ran from May 20–25, and brought "the best of UK and US talent together on YouTube."^[14]

Subsidiaries

• The Multiverse: In late 2012, ChannelFlip launched The Multiverse, a YouTube Channel that focused on "geek flavoured entertainment."^[15] The channel was created as a result of YouTube's original content partner scheme. Since then, videos uploaded to The Multiverse have included notable YouTubers including Ashens, Jack and Dean and Chris Kendall. The science fiction webshow Chronicles of Syntax is exclusively available on The Multiverse.^[16] As of the summer of 2014, the Multiverse ceased uploading videos to the channel.^[17] due to having their funding (from YouTube) abruptly stopped.^[18]
• HuHa!: Fronted by Jonti Picking, it is a YouTube Channel that is focused on "animation".
• FlipSide: A full service talent agency and management department for ChannelFlip. In 2014-09-18, ChannelFlip announced the creation of FlipSide.^[19]
• FlipHub: A new branded content agency, specialising in YouTube stars. In 2014-09-18, ChannelFlip announced the creation of FlipHub.

Successes

Particular successes of Channel Flip include The Proxy, a short film sponsored by Dell and featuring YouTube star Ashens.

See also

• Cost Per Mille
• Cost Per Impression
• List of YouTube personalities

Notes and References

1. News: Internet TV: Let's do show right here. Gayner. Justin . 2007-11-14. The Independent. 2009-02-24. London.
2. News: Exclusive: UK Podcast Network Channel Flip Debuts Next Month. Strange. Adario . 2007-08-14. Wired. 2009-02-24.
3. Web site: Robert. Llewellyn. Carpool. https://ghostarchive.org/varchive/youtube/20211221/dpmZ70pYuNE . 2021-12-21 . live. ChannelFlip. 18 May 2013.
4. Web site: Fletcher. Alex. David Mitchell rants about TV credits: Video Soapbox. 11 August 2011. Digital Spy. 18 May 2013.
5. News: 3D (technology), Film, Television (Technology), Media . London . The Guardian . David . Mitchell . 2010-08-19.
6. Web site: Hammond. Richard. Richard Hammond's Tech Head. Channel Flip.
7. Web site: Porter. Dawn. Bad Girl Guides. ChannelFlip. 18 May 2013.
8. Web site: Hill. Harry. Little Internet Show. ChannelFlip. 18 May 2013. dead. https://archive.today/20101015040957/http://www.channelflip.com/harry-hills-little-internet-show/. 15 October 2010.
9. Web site: Cat. Simons. Simon's Cat. ChannelFlip. 18 May 2013.
10. Web site: Picking. Jonti. MrWeebl. ChannelFlip. 18 May 2013.
11. Web site: Ashen. Stuart. Ashens. ChannelFlip. 2014-06-29.
12. News: Elisabeth Murdoch's Shine buys ChannelFlip . London . The Guardian . Mark . Sweney . 2012-01-06.
13. News: ChannelFlip TV Red Tape is Driving Talent Online . London . Broadcast Now . Jake . Kanter . 2013-05-16.
14. Web site: Fletcher. Alex. Vince Vaughn, David Mitchell, Jamie Oliver for YouTube Comedy Week. 3 May 2013. Digital Spy. 23 May 2013.
15. Web site: Shearman. Sarah. YouTube rolls out first original content channels in UK. Media Week. 18 May 2013. /
16. Web site: Kilby. Phil. Chronicles Of Syntax: Science Fiction, From Yorkshire. 24 December 2012. The Culture Vulture. 18 May 2013.
17. Web site: The Multiverse YouTube Channel . 26 July 2014. /
18. Web site: Ashen. Stuart. All the channels had their funding abruptly stopped except one, I believe.. 19 September 2015. StuartAshen. 19 September 2015. /
19. Web site: ChannelFlip Establishes New Divisions . 2020-02-28 . 2020-02-28 . https://web.archive.org/web/20200228214708/http://www.shinegroup.tv/news/channelflip-establishes-new-divisions . dead .