Changan PSA explained

Changan PSA Automobiles Co., Ltd.
Type:Joint venture
Successor:Baoneng Group's Shenzhen plant
Foundation:November 2011
Defunct:2020
Location City:Shenzhen
Location Country:China
Area Served:China
Key People:Olivier Mornet (President)
Ying Zhanwang (Executive Vice President)
Industry:Automotive
Products:Automobiles
Owner:Changan Automobile (50%)
Groupe PSA (50%)

Changan PSA (officially Changan PSA Automobiles Co., Ltd., informally CAPSA) was an automobile company headquartered in Shenzhen, China, a 50:50 joint venture between Changan Automobile and Groupe PSA. Its principal activity was the manufacture and sale of DS Automobiles branded passenger cars for China.

Changan PSA was Groupe PSA's second automobile joint venture in China, after Dongfeng Peugeot-Citroën.[1] Centering on a newly built production base in Shenzhen, it had an annual production capacity of 200,000 vehicles.[2]

History

In 2010, Changan and Groupe PSA agreed to establish a 50:50 joint venture to produce passenger cars for the Chinese market,[3] and final approval for the project was gained in 2011.[4]

Manufacturing commenced in 2014, with China specific DS models; the DS 5, the DS 5LS first and then the DS 6WR.[5]

The venture got consistently poor sales, leading to production levels below capacity. It was dissolved in 2020 after both Changan and Groupe PSA agreed to transfer their respective stakes to the Baoneng Group.[6]

The newly restructured venture was renamed Shenzhen Baoneng Motor.[7]

Sales

DS sales in China rose sharply to 26,000 units in 2014, driven by a premium offering composed of the DS 5, DS 5LS and DS 6. All three models are produced in Shenzhen and were launched in a single year.

At the same time, the brand is busy developing its distribution network, with 80 DS Stores covering the 60 largest Chinese cities.

China currently accounts for 22% of DS registrations globally, compared with just 2% in 2013.[8]

External links

Notes and References

  1. http://www.chinacartimes.com/2011/06/15/capsa-changan-psas-new-joint-venture-company/ CAPSA – Chang’an-PSA’s new joint venture company
  2. For Shenzhen production base, see Web site: About CAPSA: Changan PSA Automobiles Co., Ltd Profile . Changan Automobiles Co Ltd . capsa.com.cn . 27 September 2013 . https://web.archive.org/web/20131222040014/http://www.capsa.com.cn/en/capsa_qyjs.aspx . 22 December 2013 . dead .
  3. http://www.psa-peugeot-citroen.com/en/psa_espace/press_releases_details_d1.php?id=1096 China Chang’an Automobile Group and PSA in Joint Venture discussion
  4. Web site: PSA Peugeot Citroën in China (a PSA Press Kit) . April 2015 . groupe-psa.com . PSA Peugeot Citroën . 9 April 2017 . https://web.archive.org/web/20160614020941/http://media.groupe-psa.com/en/download/article/node-field_download_files-459069-0 . 14 June 2016 . dead .
  5. Web site: PSA launches DS compact crossover in China. Automotive News Europe. 1 November 2016. 10 October 2014.
  6. Web site: 长安汽车上半年净利转正 系报告期内非经常性损益获利52亿. Changan Auto's net income in the first half of the year turns positive, mainly through a non-recurring income of 5.2 billion. caijing.com.cn. 8 September 2020. 31 August 2020.
  7. Web site: Shenzhen Baoneng Motor's first vehicle expected to roll off production line in fourth quarter. 2021-09-15. Gasgoo.
  8. Web site: April 2015 . PSA Peugeot Citroen China Press Kit . dead . https://web.archive.org/web/20160614020941/http://media.groupe-psa.com/en/download/article/node-field_download_files-459069-0 . PSA Peugeot Citroen . 14 June 2016 .