Certified practising marketer explained

Certified Practising Marketer, or CPM, is a qualification for Australian marketers.^[1] The certification is administered by the Australian Marketing Institute.^[2]

Certification criteria

Assessments are made using quantitative and qualitative factors, including formal education, career achievements, employment history, and significant post-graduate courses.^[3]

CPM applicants must have a minimum of 5 years of marketing experience, 10 years of management experience in the marketing field or a related degree, and a commerce or business degree with a marketing major.^[4] Evidence of ongoing education and learnings (such as AMI courses or significant post graduate courses) are also taken into account.

CPM of the Year

Each year, the Australian Marketing Institute hosts the Awards for Marketing Excellence, where the nation's best performing CPM receives the Certified Practising Marketer of the Year award.^[5]

External links

• CPM Home page

Notes and References

1. Web site: What is a Certified Practising Marketer?. MarketingHQ. 5 August 2016.
2. Web site: CPM: Certified Practising Marketer. Australian Marketing Institute. 5 August 2016. https://web.archive.org/web/20140301014907/http://www.ami.org.au/imis15/AMI/Recognition/Certified_Practising_Marketer/AMI/Recognition/Certified_Practising_Marketer.aspx. 1 March 2014. dead.
3. Web site: Australian Marketing Institute (AMI). https://web.archive.org/web/20110217160701/http://www.mifm.vic.edu.au/html/s02_article/article_view.asp?art_id=471&nav_cat_id=207&nav_top_id=58. dead. 17 February 2011. Melbourne Institute of Finance and Management. 5 August 2016.
4. Web site: Certified Practising Marketer. John. Montague. Montague Irving. 5 August 2016.
5. Web site: Certified Practicing Marketer of the year 2010. https://web.archive.org/web/20120321223846/http://www.forethought.com.au/Think-Tank/Papers/Podcasts/Certified-Practicing-Marketer-of-the-year-2010. dead. 21 March 2012. Forethought. 5 August 2016.