Cereal for Dinner explained

Cereal for Dinner is a promotional campaign by Kellogg's that began in 2022 to encourage the consumption of Breakfast cereal for dinner.

The campaign was criticized following a television interview with Kellogg's CEO Gary Pilnick who suggested that cash-strapped consumers should eat cereal for dinner to save money, dismissing the underlying concerns of food insecurity and inflation.[1] [2] [3] The suggestion was compared to the historical "let them eat cake" remark as "let them eat cereal".[4] [5] Their comments led to suggestions of a product boycott.[6] Despite the criticism, the campaign is ongoing.[7]

Dieticians have suggested that healthy cereal can be consumed at dinner.[8]

Notes and References

  1. News: WK Kellogg CEO Gary Pilnick: 'Cereal for dinner' is trending for consumers under price pressure . 8 September 2024 . 21 February 2024.
  2. News: O'Kane . Caitlin . Kellogg's CEO says Americans facing inflation should eat cereal for dinner. He got mixed reactions. - CBS News . 8 September 2024 . www.cbsnews.com . 27 February 2024.
  3. News: Meyersohn . Nathaniel . Kellogg's CEO: Let them eat Corn Flakes for dinner CNN Business . 8 September 2024 . CNN . 26 February 2024 . en.
  4. News: Johnson . Brooks . Kellogg CEO criticized for saying more consumers could eat cereal for dinner as budgets tighten . 8 September 2024 . www.startribune.com . 28 February 2024 . en . 8 September 2024 . https://web.archive.org/web/20240908203442/https://www.startribune.com/kellogg-ceo-cereal-dinner-frosted-flakes-general-mills-cnbc/600346823 . live .
  5. News: Vargas . Ramon Antonio . Let them eat Flakes: Kellogg's CEO says poor families should consider 'cereal for dinner' . 8 September 2024 . The Guardian . 27 February 2024.
  6. News: Stevens . Ashlie D. . "Let them eat cereal": How accusations of "greedflation" fueled consumer ire against Kellogg's . 8 September 2024 . Salon . 10 March 2024 . en . 21 August 2024 . https://web.archive.org/web/20240821191941/https://www.salon.com/2024/03/10/let-them-eat-cereal-how-accusations-of-greedflation-fueled-consumer-ire-against-kelloggs/ . live .
  7. News: Kellogg CEO faces backlash over "cereal for dinner" comment . 8 September 2024 . 11 July 2024 . https://web.archive.org/web/20240711033935/https://www.axios.com/2024/03/07/kellogg-backlash-cereal-for-dinner . live .
  8. News: Is cereal for dinner a healthy meal? Dietitian explains amid Kellogg CEO controversy . 8 September 2024 . TODAY.com . 28 February 2024 . en . 7 September 2024 . https://web.archive.org/web/20240907221343/https://www.today.com/health/diet-fitness/is-cereal-ok-to-eat-for-dinner-rcna140876 . live .

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