| Centro Digital Pictures | |
| Type: | Privately held company |
| Foundation: | 1985 |
| Defunct: | 2015 |
| Location: | Hong Kong, China |
| Key People: | John Chu |
| Founder: | John Chu |
| Predecessor: | Centro TV Studio |
| Num Employees: | 150 |
| Industry: | Visual effects CGI animation Post-production Game design |
Centro Digital Pictures Limited was a visual special effects and animation company based in Hong Kong that provided visual effects for film, interactive media, and video games.
Centro Digital Pictures was founded by John Chu in 1985. Centro (先濤) began as a post-production house for Hong Kong commercials in the mid-1980s. In 1998, Centro decided to co-produce The Storm Riders, a film directed by Andrew Lau. Centro then co-produced, "A Man Called Hero" based on the manhua Chinese Hero. They also provided visual effects for Kill Bill, for which they received a BAFTA nomination.[1] Centro also produced visual effects for Kung Fu Hustle.[2] The company also performed contract work for video game company Ubisoft on the titles 187 Ride or Die and Splinter Cell. In 2012, Centro became a wholly owned subsidiary of the Deluxe Entertainment Services Group. In 2015, the company went offline, and it closed in 2018.
Centro has been recognized with awards from many top industry organizations. So far Gong fu (Kung Fu Hustle) has been their most successful film, and has won a Hong Kong Film Award a Golden Horse Film Festival award and a Satellite Award. In 2002 they won a Golden Horse Award in Best Visual Effects for Gin gwai (The Eye).
They have also been nominated for Hong Kong Film Awards in the area of Sound Design for Zhong hua ying xiong (A Man Called Hero), a BAFTA Award for Visual Effects due to their work on Kill Bill volumes 1 & 2, and a Hong Kong Film Award in Visual Effects for Man cheng jin dai huang jin jia (Curse of the Golden Flower).