Centrical Explained

Type:Private
Industry:Employee Engagement and Performance Experience
Founder:Gal Rimon
Hq Location:New York City, NY
Hq Location Country:United States
Key People:Gal Rimon (CEO)
Website:Centrical

Centrical (formerly known as GamEffective) is a New York-based company specializing in frontline employee engagement and performance experience services.[1] Centrical is headquartered in New York City, NY, with offices in Israel and the United Kingdom.[2] [3] It serves multinational corporations and mid-sized enterprises in technology, financial services, healthcare, travel and hospitality, and retail.[4]

History

Centrical was established in Israel in 2013 as Gameffective by Gal Rimon, who serves as the CEO. The company emerged with a focus on game mechanics for workforce productivity and employee training. Later, Centrical grew from gamification to an employee engagement and performance experience platform and included personalized microlearning, performance analytics, and AI-driven insights.[5] [6] [7] [8] [9]

In 2019, Gameffective underwent a rebranding, changing its name to Centrical.[10]

In 2023 and 2024, Centrical received the Forum Partnership Award. The company was named a Cool Vendor in the Gartner Cool Vendors in Human Capital Management report. Centrical also hosts an annual Select Awards ceremony, which recognizes customers for their innovative approaches in various business areas.[11]

Funding

In 2015, the company completed its Series A funding round led by Jerusalem Venture Partners (JVP), raising $7 million, which was aimed at expanding its sales and marketing efforts and enhancing its product offerings.[12] [13] [14] [15]

This was followed by a Series B funding round in 2018, where Centrical raised $13 million, led by Aleph and featuring existing investors like JVP and La Maison.[16] [17] [18] [19] [20] [21]

In 2020, Centrical secured an additional $32 million in Series C funding led by Intel Capital, with participation from existing investors like Aleph and JVP. This funding was intended to further accelerate the company's employee engagement and performance management growth.[22] [23] [24]

Product

The company's platform integrates gamification, personalized microlearning, performance analytics, and AI-driven insights to optimize employee engagement, productivity, skill development, and performance with the following features:[25] [26]

References

  1. Web site: Shamah . David . 18 January 2016 . Work may not be fun but it can be a game, says Israeli firm . 2024-06-20 . timesofisrael.com.
  2. Web site: Brown . Dalvin . From Microsoft to PepsiCo, employees say these companies have the best leadership teams . 2024-06-20 . USA TODAY . en-US.
  3. Web site: McDowell . Erin . The 25 best small companies for compensation, according to employees . 2024-06-20 . Business Insider . en-US.
  4. Web site: 2021-03-10 . Centrical raises $32m. for employee success platform . 2024-06-20 . The Jerusalem Post JPost.com . en.
  5. Web site: 2019-12-18 . Interview with CEO, Centrical – Gal Rimon - HrTech Cube . 2024-06-20 . en-US.
  6. Web site: Auslender . Viki . 2022-03-29 . "You need to understand the company, not just push the product" . 2024-06-20 . calcalist.co.il.
  7. Web site: Orbach . Meir . Shulman . Sophie . 2022-05-04 . The 50 most promising Israeli startups - 2022 . 2024-06-20 . calcalistech.com . en.
  8. Web site: Murphy . Coral . Survey says Microsoft, Google CEOs are among top CEOs for diversity, inclusion in 2020 . 2024-06-20 . USA TODAY . en-US.
  9. Web site: McDowell . Erin . The 25 best CEOs of small companies, according to employees of color . 2024-06-20 . Business Insider . en-US.
  10. Web site: Rimon . Gal . Council Post: When And How Should You Change Your Company Name? . 2024-06-20 . Forbes . en.
  11. Web site: 9 May 2016 . Cool Vendors in Human Capital Management, 2016 . 2024-06-20 . gartner.com.
  12. Web site: 2015-04-20 . Enterprise gamification co GamEffective raises $3m - Globes . 2024-06-20 . en.globes.co.il . en.
  13. Web site: Takahashi . Dean . 2016-06-21 . GamEffective raises $7 million to gamify worker performance . 2024-06-20 . VentureBeat . en-US.
  14. Web site: אורבך . מאיר . 2016-06-21 . GamEffective גייסה 7 מיליון דולר מ-JVP . 2024-06-20 . כלכליסט - www.calcalist.co.il.
  15. Web site: Ravet . Hagar . 2019-11-04 . Work Gamification Startup Centrical Raises $13 Million . 2024-06-20 . CTECH - www.calcalistech.com.
  16. Web site: 2019-11-07 . Centrical Launches with $13 Million in Additional Funding . 2024-06-20 . AiThority . en-US.
  17. News: 2018-04-25 . Workforce performance co GamEffective raises $11m . 2024-06-20 . Globes . en.
  18. News: יבלונקו . יסמין . 2018-04-25 . גיימאפקטיב הישראלית השלימה סבב גיוס של 11 מיליון דולר . 2024-06-20 . Globes.
  19. Web site: November 4, 2019 . VC Daily: Ancestry Vet Joins Cancer Testing Startup LAM; Income Share Funding; Airbnb Battle in Jersey City; TikTok Probed; Santander Buys Into Ebury . 2024-06-20 . wsj.com.
  20. Web site: 2019-11-04 . Centrical Raises $13M in Funding . 2024-06-20 . FinSMEs . en-US.
  21. Web site: Geron . Tomio . December 24, 2019 . Startups Aim to Bring Gene Therapy to Millions; DraftKings to Go Public in Reverse Merger; Aleph Closes $200 Million Fund . 2024-06-20 . wsj.com.
  22. Web site: Wiggers . Kyle . 2021-03-10 . Employee engagement startup Centrical raises $32M . 2024-06-20 . VentureBeat . en-US.
  23. Web site: Orbach . Meir . 2021-03-10 . Centrical secures $32 million in new round led by Intel Capital and JVP . 2024-06-20 . CTECH - www.calcalistech.com.
  24. Web site: Equity Monday: Stripe's epic new valuation, Deliveroo's IPO and WeWork numbers . 2024-06-20 . TechCrunch . en-US.
  25. Web site: 2023-02-01 . Centrical for Microsoft Teams Review: 360-Degree Talent Management through a Bot-based Interface . 2024-06-20 . UC Today . en-GB.
  26. Web site: 2021-11-09 . Israeli start-ups get creative in hiring tactics as talent pools limited . 2024-06-20 . The Jerusalem Post JPost.com . en.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Centrical".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.