Causa y Efecto explained

Causa y Efecto
Cover:Causa y efecto.png
Type:single
Artist:Paulina Rubio
Album:Gran City Pop
Released:March 30, 2009
Recorded:2008
Length:3:23
Label:Universal Latino
Producer:Cachorro López
Prev Title:Que Me Voy A Quedar
Prev Year:2007
Next Title:Ni Rosas Ni Juguetes
Next Year:2009

"Spanish; Castilian: '''Causa y Efecto'''" (English: Cause and Effect) is a song performed by Mexican singer Paulina Rubio. The song was recorded for her ninth studio album Gran City Pop, and was released as the lead single on March 26, 2009. Causa y Efecto became a hit reaching number 1 in the U.S. Billboard Hot Latin Songs and Hot Latin Airplays. Causa y Efecto was produced by Cachorro López and written by Mario Domm and Mónica Vélez. "Causa y Efecto" is Rubio's first number one single in the Billboard Hot Latin Songs since Ni Una Sola Palabra in 2006. "Causa y Efecto" was awarded "Song of the year pop/ballad" by ASCAP.[1]

Background and composition

Paulina Rubio began working on her ninth studio album on January, 2008.[2] Frontman of Latin pop group Camila and music producer Mario Domm, announced on late 2008 he wrote a couple of songs for the singer's new album named "Cielo de Papel" and "Causa y Efecto". At Rubio's request, Domm managed to write an "aggressive" song with Mónica Vélez. and he defined it as: "how the woman tells the man that if she no longer loves him it is simply because he asked for it". "He composed the song with me talking and asking: 'What do you mean?', 'What are you up to?'", said Rubio about the songwriting process for "Causa Y Efecto." "I talked to him about all the cause and effect of what we do and that many times things turn around, like in a relationship that there [in the song] suggests that things can change," she mentioned. Rubio also revealed the song contains phrases that she considers part of her life philosophy.,[3]

Finally, Rubio chose "Causa y Efecto" as one of the ten songs to be included on her ninth studio album, and as its lead single. Domm wrote other song for Gran City Pop, "Escaleras de Arena", a song that talks about "a relationship that ends" and the "disappointment of love".[4] The song was produced by Latin Grammy Award-winning Argentine Cachorro López, who along with Rubio was the executive producer of the album.[5]

Release

"Causa y Efecto" on contemporary hit radio in the United States on March 30, 2009,[6] and it was released worldwide one day later.[7] Rubio performed the song at the Wal-Mart Shareholders' Meeting, singing a "spanglish" version of the song. She performed parts of the Spanish version and others of an unreleased English version.[8] An English version of the song was released on a remix of the song, the George Figares Radio Mix.[9]

Critical reception

"Causa Y Efecto" was acclaimed by music critics and audience alike.[10] Spanish website Jenesaispop calling it a "guilty pleasure", and compared with Fangoria works.[11]

Chart performance

In the United States, "Causa Y Efecto" entered at number forty on the Billboard Hot Latin Songs.[12] Ten weeks later, on June 27, 2009, it peaked at number one,[13] leaps 10–1, and with 14 millions of audience. It was the major biggest jump by a female artist on the chart since Jennifer Lopez's "Qué Hiciste" in 2007, that leaps 12–1.[14] It was Rubio's fourth number-one single on the chart of her career. The song spent five weeks atop, and twenty-four weeks inside on the chart. Also, "Causa y Efecto" become longest consecutive running number-one single of the 2009 on the Hot Latin Songs. On the Latin Pop Airplay, it debuted at twenty-two and peaked at number-one in the same week, staying atop for eight consecutive weeks, and thirty weeks inside on the chart; while on the Hot 100 Airplay reached the number seventy-three, and reached number four on the Bubbling Under Hot 100.

In Spain, the single debuted at #43, and has peaked at #7 based on downloads alone. On May 9, 2009, Causa y Efecto entered at the Spanish Airplay Chart at #7 as the highest debut of that week, and peaked at #1 for three consecutive weeks.

Music video

The music video for "Causa y Efecto" was directed by the Austrian director Rudi Dolezal and the cinematographic photography by Karsten "Crash" Gopinath.[15] The video was filmed 5–6 April 2009 in Miami, Florida at M3 Studios.[16] The video premiered worldwide on May 7, on the channel MTV Tres.[17]

The official video begins with Rubio leaning on the back of her boyfriend (played by model Buddy Krueger), whom she suspects is unfaithful to her. Rubio and her love interest's pose in the clip is similar to the shot by fashion photographer Mert Alas and Marcus Piggott, who were photographed British supermodel Kate Moss and British actor Jamie Dornan for the 2006 Calvin Klein Jeans campaign. In the same sequence, a Newton's pendulum[5] is observed, which refers to the lyrics of the song. She is then seen her bedazzled face, made up to look like a human mirrorball. Then, she appears on a stage wearing a blue one-sleeved blue sequined mini dress by Balmain,[18] with her musicians vocalizing the song. Throughout the video, there are interspersed of different scenes, including a skating hall and darts. There are also scenes of Rubio playing her electric guitar wearing a purple mini dress— the same dress of Gran City Pop cover artwork —while stocking in front of a curtain with her image. This is followed by a rock performance scene with her musicians in Miami City, where Rubio wears her characteristic sunglasses, her short-brimmed hat and her blonde hair blowing in the wind. The video ends with Rubio pointing to the horizon.

According to Rubio, "Causa Y Efecto" is a '80s-inspired video, "It's all about the performance, and the rock-and-roll [aspect], glam rock and the rhythm."[19] In an interview with Terra, she said wanted to convey a "synergy with the band (her musicians), a little retro The Beatles vibe, and the interaction they had when the[British band] played."[20] Similarity of the scenes and some elements used for the "Causa Y Efecto" music video is similar to "Heart Of Glass" by Blondie.

Alternative video

A "take two" of the music video was premiered on Universal Music Spain's official YouTube channel. The clip shares similar sequences and scenes to the official video, but instead of appearing with her male musicians at the bar and under the bridge in Miami, Rubio appears with a group of female musicians in a colorful white room that includes huge colorful transparent plates, and hippie symbolism. At the end of the video, she appears having fun with a group of children.[21]

Remix

An official remix of the song was released on June 12. It features reggaeton duo Angel & Khriz.

Live performance

Rubio's first live performance of "Causa Y Efecto" was at the Latin Billboard Music Awards in Miami, Florida on April 23, 2009. For the performance she wore a minidress purple. The stage featured their musicians and choreography alongside students from a local high school,[22] Rubio was one of the most expected artists of the night.[23] She also performed the song in a private concert at the Gotham Hall in New York City on May 11 promoting Gran City Pop. The concert was presented by Univision Radio.[24] On July 16, 2009, Rubio presented the song at the sixth edition of Premios Juventud. She was the first to appear on the show, performing it live. The set design simulated a giant chess set where the dancers were dressed in black and white. Rubio pretended to be a "queen" wearing a sequined mini-dress with a zig-zag stripe pattern, fuchsia fingerless gloves and a silver crown.[25]

Track listing

  1. "Causa y Efecto" [Album version] - 3:27

Charts

Weekly charts

Chart (2009)Peak
position
Colombia (EFE)[26] 10
Costa Rica (EFE)[27] 5
Guatemala (EFE)[28] 1
Mexico (Billboard Mexican Airplay)[29] 1
Mexico (Billboard Espanol Airplay)[30] 1
Mexico (Monitor Latino)[31] 1
Panama (EFE)[32] 1
Spain (PROMUSICAE)[33] 1
Spain Airplay (PROMUSICAE)[34] 7
Spain Digital Song Sales (Billboard)[35] 5
US Bubbling Under Hot 100 (Billboard)[36] 4
US Hot Latin Songs (Billboard)[37] 1
US Latin Pop Airplay (Billboard)1
US Radio Songs (Billboard)[38] 73
US Heatseeker Songs (Billboard)23
US Tropical Songs (Billboard)[39] 6
US Latin Rhythm Airplay (Billboard)6
Venezuela (Record Report)[40] 11

Year-end charts

Chart (2009) Position
Mexico Singles Chart (Monitor Latino)[41] 5
Spanish Singles Chart (PROMUSICAE)[42] 33
Spain Top 20 Radio (PROMUSICAE)[43] 20
US Hot Latin Songs (Billboard)[44] 11
US Latin Pop Airplay Songs (Billboard)[45] 5

Release history

CountryDateFormatVersionLabel
United StatesMarch 30, 2009Contemporary hit radioOriginal Universal Music Group
VariousMarch 31, 2009Universal Music Spain, S.L.
July 21, 2009Urban Remix with Angel & Khriz[46]

See also

Notes and References

  1. Web site: "Causa y efecto Pop/Ballad Song of the year by ASCAP" . 2010-04-09 . 2010-04-17 . https://web.archive.org/web/20100417053339/http://www.terra.com.mx/musica/articulo/899737/Tema+Causa+y+Efecto+es+distinguido+como+Cancion+del+Ano.htm . dead .
  2. Web site: Universal defiende a Paulina Rubio . 21 November 2007 . Expansion . 24 June 2021 . Spanish.
  3. Web site: Anell . Clarisa . Comparte 'Pau' su forma de amar . tucson.com . Reforma . 29 January 2024 . Spanish . 3 April 2009.
  4. Web site: Sánchez . Alicia . 'Causa y Efecto' es la nueva canción de Paulina Rubio . Los 40 . 3 March 2023 . Spanish.
  5. Web site: Escucha lo nuevo de Paulina Rubio: Causa y Efecto . Europa FM . 3 March 2023 . Spanish.
  6. Web site: Ben-Yehuda . Ayala . Scent of a Woman . books.google.com . 20 June 2009 . Billboard . 16 February 2023 .
  7. Web site: Paulina Rubio lanza a nivel mundial su nuevo disco "Gran City Pop" . 26 June 2009 . Excelsior California . 25 May 2022 . Spanish.
  8. https://www.youtube.com/watch?v=_ynaVY7d3M4 Causa y Efecto Spanglish - Paulina Rubio en Inglés - Shareholders' Meeting -Live
  9. https://www.youtube.com/watch?v=HqywFuhP-0Q Paulina Rubio Cause & Effect (George Figares Radio Mix)
  10. Web site: Música: Lanza Paulina Rubio a nivel mundial su nuevo CD “Gran City Pop” . Excelsior California . 30 March 2023 . Spanish.
  11. Web site: ¿Es lo nuevo de Paulina Rubio un hit? . jenesaispop.com . 2 April 2009 . 21 December 2021 . Spanish.
  12. Billboard Hot Latin Songs . Billboard . 14 October 2021 .
  13. Billboard Hot Latin Songs (June 27, 2009) . Billboard . 14 October 2021.
  14. Billboard 27 Jun. 2009 . Google Books . Billboard . 27 June 2009. 14 October 2021 .
  15. Web site: Se estrena el videoclip de Causa y efecto de Paulina Rubio . lahiguera.net . 7 May 2009 . La Higuera . 23 June 2020 .
  16. Web site: "Worldwide Premiere of Paulina Rubio new video clip Causa y Efecto on May the 7th" - Paulina Rubio's My Space . 2009-05-10 . http://arquivo.pt/wayback/20090520155509/http://blogs.myspace.com/index.cfm?fuseaction%3Dblog.view%26friendId%3D249757365%26blogId%3D487788680 . 2009-05-20 . dead .
  17. http://www.universalmusica.com/paulinarubio/news/665 "Exclusive US Premiere of Paulina Rubio’s New Video Clip"
  18. Web site: Runway To "Causa Y Efecto" Video – Paulina Rubio In Balmain . Redcarpet Fashion . 24 September 2020 . 30 October 2020 . https://web.archive.org/web/20201030104758/https://www.redcarpet-fashionawards.com/category/blog/blog-celebrities/pauline-rubio/page/2/ . dead .
  19. Web site: Paulina Rubio Inspired by Miami for New Album and Video . https://web.archive.org/web/20141021030933/http://www.mtv.com/news/1613712/paulina-rubio-inspired-by-miami-for-new-album-and-video/ . dead . October 21, 2014 . mtv.com . MTV . 24 September 2020 .
  20. Web site: Paulina Rubio nos cuenta porque sigue siendo la Chica Dorada . https://ghostarchive.org/varchive/youtube/20211220/rxs0y9bODQE . 2021-12-20 . live. youtube.com . 10 June 2021.
  21. Web site: Paulina Rubio - Causa y Efecto (Take Two) . YouTube . 16 February 2023.
  22. Web site: Latin Billboard: noche de Flex, Enrique Iglesias y ¡Pau, Pau, Pau! . People En Español . 19 October 2020 .
  23. http://www.prensalibre.com/pl/2009/abril/25/309108.html Billboard Latin Music Awards celebrated on Thursday
  24. Web site: "Paulina Rubio causes effect at the Big Apple" . 2009-05-12 . https://web.archive.org/web/20090515123321/http://www.peopleenespanol.com/pespanol/articles/0,22490,1897625,00.html . 2009-05-15 . dead .
  25. Web site: Premios Juventud 2009: Ganadores y más... . lachicuela.com . 17 July 2009 . 21 July 2022 . Spanish.
  26. Web site: Música más vendida de la semana . EFE . 21 May 2024 . Spanish . 12 June 2009.
  27. Web site: Música más vendida de la semana . EFE . 21 May 2024 . Spanish . 4 September 2009.
  28. Web site: Música más vendida de la semana . EFE . 21 May 2024 . Spanish . 21 August 2009.
  29. PAULINA RUBIO - Mexican Airplay (Chart History). Billboard. 23 August 2019.
  30. PAULINA RUBIO - Mexican Pop Español Airplay Chart History. https://web.archive.org/web/20190817172853/https://www.billboard.com/music/Paulina-Rubio/chart-history/mexico-pop-espanol-airplay. dead. August 17, 2019. Billboard. 28 August 2019.
  31. Web site: Mantiene Paulina Rubio su "Causa y efecto" en primer lugar radial. 2009-07-13. Vanguardia. dead. https://archive.today/20120919165306/http://www.vanguardia.com.mx/mantiene_paulina_rubio_su_causa_y_efecto_en_primer_lugar_radial-378312.html. 2012-09-19.
  32. Web site: Música más vendida de la semana . EFE . 21 May 2024 . Spanish . 19 June 2009.
  33. http://promusicae.es/listasradio/listas/historial/TOP%2020%20RADIOS%2009_24.pdf "Promusicae Top 20 Radio Chart - Week 21, 2009"
  34. http://promusicae.es/listastonos/listas/historial/TOP%2050%20CANCIONES%2009_24.pdf "Promusicae Top 50 Download Singles Chart - Week 24, 2009"
  35. PAULINA RUBIO - Digital Song Sales (Chart History). Billboard. 23 August 2019.
  36. Web site: US Billboard Charts (11/07/2009) . Billboard.com . 2019-02-13.
  37. Paulina Rubio charted singles
  38. Web site: PAULINA RUBIO - Charts History . Billboard.com . 2019-01-15.
  39. PAULINA RUBIO - Chart History. Billboard. 15 January 2019.
  40. Web site: Record Report Top Latino . August 6, 2009 . . August 8, 2009 . https://web.archive.org/web/20090806044047/http://www.recordreport.com.ve/publico/?i=latino . December 15, 2020 . live .
  41. Web site: Con su tema "Que te quería", La Quinta Estación se colocó entre los más tocados de la radio en el Top 20 de Monitor Latino. Spanish. Arsenal. 2017-10-03. bot: unknown. https://web.archive.org/web/20171004034847/http://www.elarsenal.net/2009/12/31/con-su-tema-que-te-queria-la-quinta-estacion-se-coloco-entre-los-mas-tocados-de-la-radio-en-el-top-20-de-monitor-latino/. 2017-10-04.
  42. Web site: Archived copy . 2011-02-02 . dead . https://web.archive.org/web/20100326222943/http://promusicae.es/files/listasanuales/canciones/Top%2050%20Canciones%20Anual%202009.pdf . 2010-03-26 .
  43. Web site: Top 50 Canciones Anual 2012 . Promuiscae.es . June 10, 2020 .
  44. Hot Latin Songs: Year End 2009. Billboard. February 11, 2020.
  45. Hot Latin Songs: Year End 2009. Billboard. February 11, 2020.
  46. Web site: "Causa y Efecto [Urban Remix]" ]. 10 August 2022.