Catvertising Explained

Catvertising is the use of cats in advertising. Although cats have been used in advertising for many years, the technique was first given its own name in about 1999.[1] The term, a blend word from cat and advertising, increased in popularity beginning in 2011 as a result of a parody of commercialization of cat viral videos by the advertising agency john st. in Toronto, Ontario, Canada.[2] [3] [4] [5] [6] [7] [8] [9] [10] [11] It was nominated for a Webby Award in 2012.[12] The video was part of a series of spoofs beginning with "Pink Ponies: A Case Study", then Catvertising, and finally "Buyral" (a blend of "buy" and "viral").[13]

This style of advertisement is sometimes simply referred to as a "cat commercial".[14]

A University of Arizona marketing team competes under the name "Catvertising".[15] [16]

See also

Notes and References

  1. Web site: Catvertising; but Our Moggy Tester Gives 'First Advert for Pets' the Paws-Down. Mark Oliver. The Mirror. London. January 28, 1999. 2015-03-14. 2022-07-01. https://web.archive.org/web/20220701213617/https://www.thefreelibrary.com/Catvertising%3B+But+our+moggy+tester+gives+%27first+advert+for+pets%27+the...-a060242382. dead.
  2. Web site: Catvertising. john st.. YouTube. 2011-11-10. 2015-03-15.
  3. Web site: Of Mice and Memes. Alyssa Giacobbe. New York Magazine. 2011-11-20. 2015-03-14. ...a Canadian ad agency’s new “Catvertising” video....
  4. Web site: Truth in Cat-vertising. Truth In Advertising. May 21, 2013. 2015-03-14. We live in a world of cat-vertising..
  5. Web site: Catvertising: The Advertising Strategy That Is Going To Change Everything. The Huffington Post. 2011-11-14. 2015-03-14.
  6. Web site: John St. in Toronto Shifts Entire Focus to Catvertising: 'Nobody wants to see ads anymore. They want cat videos'. Tim Nudd. AdWeek. 2011-11-11. 2015-03-14.
  7. Web site: The world's first Catvertising agency launches. Myers . Courtney Boyd. The Next Web. 14 November 2011. 2015-03-14.
  8. Catvertising: An Ad Agency Trend We Wish Were Real. Erin Skarda. Time. 2011-11-15. 2015-03-14.
  9. Angus Tucker makes advertising fun. Winter/Spring 2012. Andrea Aster. Old Times: Alumni Upper Canada College's Alumni Publication. 2012. 2015-03-14. 15. ...Catvertising, with 1.5 million hits on YouTube....
  10. Web site: Happily not addicted. Brenda Benedict. The Star (Malaysia). 2012-01-30. 2015-03-14. https://archive.today/20150315203553/http://www.thestar.com.my/Lifestyle/Viewpoints/Sambal-On-The-Side/Profile/Articles/2012/01/30/Happily-not-addicted/. dead. March 15, 2015. Apparently “catvertising” is going to be the next big thing..
  11. Jeff Beer. The Online Ad That Wasn't. Canadian Business. 10 December 2010. 10, 11. 2015-03-14. When working on getting new business, we obviously put a more serious face forward, showing our capabilities and the kinds of things we do, but inevitably the topic of Buyral or Catvertising comes up..
  12. Web site: Catvertising, The Webby Awards. webbyawards.com. 2012. 2015-04-11.
  13. Web site: 'Viraler and viraler': Fake ad promises to make your video viral. Deborah . Netburn. Los Angeles Times. 2012-11-05. 2015-04-11. John St., the Canadian advertising agency that brought you the YouTube hits "Catvertising"... John St. has a history of striking a chord with its fake advertisements. In November 2011 the agency put up a video called "Catvertising" in which it stated that it would focus entirely on making cat videos..
  14. Web site: 9 Awesome Cat Commercials That Drive the Internet Wild: These ads have way more than nine lives. Tim Nudd. AdWeek. August 8, 2012. 2015-03-14.
  15. Web site: University of Arizona Marketing Students Win National AT&T Competition. Yara Askar. States News Service (University of Arizona). 2014-05-22. 2015-03-15. https://web.archive.org/web/20150924154840/http://www.highbeam.com/doc/1G1-369050810.html. dead. 2015-09-24. The UA "Catvertising" team regularly qualifies for national marketing competitions.
  16. Web site: Campaigning for AT&T, University of Arizona Marketing Students Engaged in Nationwide Competition. Yara Askar. States News Service (University of Arizona). 2014-05-15. 2015-03-15. https://web.archive.org/web/20150402130634/http://www.highbeam.com/doc/1G1-368371419.html. dead. 2015-04-02. Students in the Marketing 425 course 'Advertising Management' at the Eller College of Management - affectionately nicknamed '425 Catvertising'....

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