Casual Viewin' Explained

Casual Viewin'
Type:	Album
Artist:	54-40
Cover:	Casual_Viewin'.jpg
Released:	August 22, 2000
Genre:	Alternative rock
Length:	60:09
Label:	Columbia, Sony Music Entertainment
Producer:	Neil Osborne, Matt Johnson
Prev Title:	Heavy Mellow
Prev Year:	1999
Next Title:	Casual Viewin' USA
Next Year:	2001

Casual Viewin' is a 2000 album by Canadian alternative rock band 54-40.^[1] The title refers to a lyric from the Genesis song "Broadway Melody of 1974", which reads: "Marshall McLuhan, casual viewin', head buried in the sand." 54-40 commented in interviews at the time of the album's release that they were influenced by McLuhan's work when making the album, and that they adopted the Genesis lyric as a result.^[2]

The album was supported with a national tour, starting in early 2001.^[3]

The album was a Juno Award nominee for Best Rock Album at the Juno Awards of 2001.^[4]

Track listing

1. "Casual Viewin'" – 4:43
2. "Unbend" – 3:49
3. "Blue Sky" – 4:05
4. "Sunday Girl" – 4:39
5. "Roll Up Rule" – 4:23
6. "She's a Jones" – 4:24
7. "It's Alright" – 3:45
8. "Watching You" – 4:44
9. "Say My Name" – 4:40
10. "Speak What You Feel" – 5:10
11. "Someone's Mind" – 3:28
12. "You the One" – 4:22
13. "Big You Up" – 3:57
14. "Castles" – 3:54

Notes and References

1. Mike Roberts, "Rocker `bean' there done that: 54:40's Merritt has come up with the coffee-pot cozy and it's a hit". The Province, August 20, 2000.
2. Brenda Bouw, "54-40 fight to appeal to their fans: Band's new CD inspired by works of Marshall McLuhan". National Post, August 22, 2000.
3. Paul Morden, "54.40 takes two decades of music on tour". Sarnia Observer, January 17, 2001.
4. "Juno nominees include Nelly Furtado, Barenaked Ladies, Moffatts, soulDecision". Whitehorse Star, January 24, 2001.