Carma Explained

Carma should not be confused with Combined Array for Research in Millimeter-wave Astronomy (CARMA).

Carma should not be confused with Karma.

Carma
Type:Privately held company
Foundation:February 2007
Location City:Cork
Location Country:Ireland
Industry:Carpooling, Ridesharing company, Software, Geographic Information Systems
Products:Carma Carpooling
Num Employees:50+

Carma Technology Corporation is a real-time transportation technology company headquartered in Cork, Ireland. Its flagship product, Carma Carpooling, matches users with nearby commuters and enables them to share the cost of driving. Carma also has offices in San Francisco, California and Austin, Texas.

Company history

Formerly known as Avego, the company was founded in 2007 by Sean O'Sullivan as a research and development division of the company Mapflow. In April 2009, Avego became a separate entity associated with University College Cork. Its real-time carpooling service first served the University community in the form of an iPhone application, with seats priced by mileage.[1] [2]

In January 2011, Avego and the Washington State Department of Transportation launched a pilot carpool program, called "go520," serving the Washington State Route 520 corridor outside Seattle. Financial subsidies of $30 monthly were available to both drivers and riders for the duration of the pilot.[3]

In October 2011, Avego began a carpooling pilot in the Arlington Potomac Yard area.[4]

In mid-2012, nevego implemented the largest carpooling project to date in Santa Barbara, Sonoma County, Contra Costa County, and Marin County, California.[5] It was administered by Caltrans and the MTC.

In August 2013, the company changed its name to Carma,[6] unveiling a new corporate identity in the process.

In February 2014, Carma introduced an automated tolling discount program for carpoolers in Austin, Texas, in conjunction with the Central Texas Regional Mobility Authority (CTRMA).[7] After unprecedented success, the tolling initiative then expanded to Austin's Manor Expressway in May 2014.[8]

In June 2014, Carma opened up its API to third-party developers and unveiled the Carma Prize Fund – a $2.5m stimulus program aimed at boosting ridesharing activity around the world.[9]

Product areas

Overview

Carma produces real-time information and management systems that use GPS, GSM, Geographic Information Systems, Internet and iPhone technologies to facilitate a shift from single-occupancy vehicles to sustainable transport.

Carma Carpooling

Carma's flagship product is a carpooling app that matches drivers and riders, enabling people to make car transportation more efficient and affordable. The company states on its website that Carma's mission is "to enable people around the world to break free from the tyranny of the modern commute".

Fees

According to the Carma Terms of service, proceeds of the rider(s) payment (consisting of fixed charge per trip and a variable per mile fee) is split between the driver (85%) and the company (15%).[10]

Smartphone App

The company introduced its "Shared Transport" app at the DEMOfall 2008 conference in September 2008.[11] [12] [13] It enables on-demand carpooling. It works by automatically matching a driver's spare seat capacity with a passenger's desire to travel the same route at the same time. Drivers are provided with a price incentive in the form of electronic micropayments from riders at the end of each journey.[14] [15] In December 2008, the iPhone app was released as a free download at Apple's App Store and was featured prominently in the New York Times and other major media outlets.[16] [17]

In April 2010, the app was awarded the ITS America Smart Solutions Spotlight Award by the Intelligent Transportation Society of America.[18]

See also

External links

Notes and References

  1. Web site: Transportation For America » Smarter transportation case study #10: Dynamic Ridesharing in Cork, Ireland . 28 August 2011 . https://web.archive.org/web/20111007214904/http://t4america.org/blog/2010/10/20/smarter-transportation-case-study-10-dynamic-ridesharing-in-cork-ireland/ . 7 October 2011 . dead .
  2. News: Need a Ride? Check Your iPhone . The New York Times . 21 December 2008 . Anne . Eisenberg.
  3. Real-Time Ridesharing Launches on SR 520 to Save Commuters Time, Money . . 27 January 2011.
  4. Web site: Avego, FAST Arlington Potomac Yard Real-time Ridesharing Pilot Program . 13 October 2011 . https://web.archive.org/web/20111118170129/http://www.avego.com/st/fast/index.html . 18 November 2011 . dead .
  5. Web site: Avego Chosen as Real-Time Ridesharing System throughout California « Avego Blog . 29 December 2011 . https://web.archive.org/web/20120127232442/http://blog.avego.com/blog/avego-news/avego-chosen-as-real-time-ridesharing-system-throughout-california/ . 27 January 2012 . dead .
  6. Web site: Avego Relaunches as Carma, Empowering Stranded Commuters to 'Get There Together'. Sacramento Bee. 2 August 2013. https://archive.today/20130802121627/http://www.sacbee.com/2013/08/01/5616022/avego-relaunches-as-carma-empowering.html. 2 August 2013. dead.
  7. Web site: Irish Carpooling Company Launches in Austin. Austin Business Journal. 28 February 2014.
  8. Web site: Carma Carpooling Expands in Austin. PR Newswire. 20 May 2014.
  9. Web site: Carpooling Startup Carma Launches API, Offers $2.5M For Developers To Drive Ride-Sharing Adoption. 11 June 2014. TechCrunch. 11 June 2014.
  10. Web site: Carma .
  11. Web site: Best of shows: Top 10 from DemoFall, TechCrunch5 – CNET News. 2008. 16 February 2009.
  12. Web site: DEMO 08 Goes Mobile – Fortune / CNNMoney.com article. 2008. 16 February 2009. https://web.archive.org/web/20081205072751/http://techland.blogs.fortune.cnn.com/2008/09/09/demo-08-goes-mobile/. 5 December 2008. dead.
  13. Web site: San Jose Mercury News article on DEMOFall 08. 2008. 17 February 2009.
  14. News: High-Tech Carpooling to Ease Congestion. 16 February 2009. The Irish Times. 10 October 2008.
  15. Web site: Around the Web in 2008 – ABC News. ABC News. 2008. 16 February 2009.
  16. News: The Ride Board, Reborn on the iPhone – The New York Times. 16 February 2009. https://web.archive.org/web/20110511111833/http://www.nytimes.com/2008/12/21/business/21novelties.html?_r=1. 11 May 2011. live . Anne . Eisenberg . The New York Times . 21 December 2008.
  17. Web site: iTransport - Could iPhone apps change the way we travel? - Slate.com. 2009. 3 June 2010. https://web.archive.org/web/20100612044840/http://www.slate.com/id/2228109. 12 June 2010 . live.
  18. Web site: ITS America Press Release. 2010. 3 June 2010. https://web.archive.org/web/20100605100742/http://www.itsa.org/awards_smartsolution.html. 5 June 2010. dead.