Carla Hassan Explained

Carla Hassan (also known as, Carla Zakhem-Hassan) is an American business executive. She oversees marketing efforts, encompassing advertising, media, performance marketing, sponsorships and talent, customer insights and analytics for the Chase, J.P. Morgan and corporate brands.[1]

Biography

Carla Zakhem-Hassan is a Lebanese war refugee.[2] [3] She received a bachelor's degree from the University of Colorado and an MBA from the Thunderbird School of Global Management. In 2021, Hassan was named[4] chief marketing officer for JPMorgan Chase & Co.[5] Prior to joining JPMorgan Chase, Hassan was named the chief marketing officer at Citigroup in 2020, having joined the company in 2018.[6] [7] Prior to that, in 2017, Hassan was the executive vice president and global chief marketing officer at Toys "R" Us.[8] [9] In 2016, she was the senior vice president of global brand management of the Global Beverage Group at PepsiCo.[10] During her thirteen years at Pepsi, she also served as chief marketing officer out of the Dubai office.

A champion of equality, on International Day of the Girl Child 2019, Hassan's Citi team launched "It’s About Time,” which was later selected by GWI as campaign of the month.[11] Hassan's Citi team worked in partnership with The Female Quotient to launch the Advancing Equality Calculator, a free tool to help organizations of all sizes calculate their raw wage gap and join the movement for pay parity.[12]

Awards and honors

Notes and References

  1. Web site: ForbesLive . 2023 Forbes World’s Most Influential CMOs . 2024-05-21 . Forbes . en.
  2. Web site: Plesser . Andy . Being "Authentic" Means Being Empowered to Lead, Citi's Carla Zakhem-Hassan – Beet.TV . Beet.TV - The Root to the Media Revolution . 31 March 2021 . 8 March 2021.
  3. News: CMO Moves – Carla Hassan, Chief Brand Officer of Citi - Putting Yourself in Someone Else's Shoes – 29:21 . 31 March 2021 . radiopublic.com . 14 November 2018 . en.
  4. News: 2021-07-22. MOVES JPMorgan Chase names Citi's Hassan as chief marketing officer. en. Reuters. 2021-11-10.
  5. Web site: 2021-07-22. Chase taps Citi's Carla Hassan as CMO. 2021-11-10. Ad Age. en.
  6. Web site: Citi names new chief marketing officer - Ad Age . adage.com . 30 March 2021 . en . 9 September 2020. Adrianne . Pasquarelli.
  7. News: Todd . Samantha . Citi Promotes Carla Hassan To CMO To Lead Newly Merged Marketing And Branding Unit . 31 March 2021 . Forbes . 9 September 2020 . en.
  8. News: Carla Hassan Joins Toys"R"Us, Inc. as Global Chief Marketing Officer . 31 March 2021 . www.prnewswire.com . 23 January 2017 . en.
  9. News: Vranica . Suzanne . 30 October 2017 . Yes, Toys 'R' Us Is Still Open for Business . Wall Street Journal . 30 March 2021.
  10. News: Pepsi Announces Components of Global #PepsiMoji Campaign . 30 March 2021 . BevNET.com . 3 May 2016.
  11. Web site: Ernest-Jones . Sam . Campaign of the Month: Citi – 'The Moment – It's About Time' . November 2019 . 31 March 2021.
  12. Web site: Zalis . Shelley . From Progress To Parity: How Do We Reduce The 257-Year Wage Gap? . Forbes. 8 April 2021.
  13. Web site: Thompson . Jack Dunn,Selena Kuznikov,Jazz Tangcay,Jaden . Dunn . Jack . Kuznikov . Selena . Tangcay . Jazz . Thompson . Jaden . 2024-05-01 . Keanu Reeves, Jung Kook, Hayao Miyazaki Among Gold House’s A100 Honorees . 2024-05-21 . Variety . en-US.
  14. Web site: ForbesLive . 2023 Forbes World’s Most Influential CMOs . 2024-05-21 . Forbes . en.
  15. Web site: Wyeth . Deirdre . Matrix Awards Hall of Fame . NYWICI . 31 March 2021.
  16. Web site: Corbett . Julia . Carla Hassan: Leading With Purpose . NYWICI . 31 March 2021.
  17. Web site: Brand Innovators 'Top 100' Women in Brand Marketing . Brand Innovators . 6 April 2021.
  18. Web site: Chief Marketing Officer, Citi . AGLN - Aspen Global Leadership Network . 31 March 2021 . en.
  19. Web site: These Dynamic Executives Are Leaving Their Mark on the Industry . Advertising Age . 6 April 2021.

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