Careem Explained

Careem Networks FZ-LLC
Logo Alt:Careem logo since 2023
Type:Private
Hq Location:Dubai
Area Served:70+ cities in the Middle East, Africa and Pakistan
Industry:Technology
Products:Mobile app
Parent:e& (50.03%)
Uber

Careem is a Dubai-based super app with operations in over 70 cities, covering 10 countries across the Middle East, Africa, and South Asia regions.[1] The company, which was valued at over billion in 2018,[2] became a wholly-owned subsidiary of Uber after being acquired for $3.1 billion in January 2020.[3] Careem expanded into the food delivery business with Careem Now in November 2018,[4] which evolved into Careem Food as well as the rapid grocery delivery service Careem Quik in 2020,[5] and launched a digital payment platform, Careem Pay in April 2022.[6] In April 2023, Careem's Super App business was spun out into a new legal entity, which e& acquired a 50.03% stake in,[7] while Uber maintains full ownership of Careem's ride-hailing business. The Super App currently offers 20 digital services in the UAE including ride-hailing, food, grocery, micromobility, DineOut, and a subscription-based service - Careem Plus, amongst others.[8]

Careem's Super App has been described as a "one-stop-shop for all your daily needs".[9] The Dubai version of the Careem Super App, besides hosting the services provided by Careem itself, hosts offerings "powered" by other players within the local startup ecosystem- for instance, laundry is taken care of by Washmen, and an assortment of home services are covered by Justlife.

History

Careem was founded by Mudassir Sheikha, an American of Pakistani[10] origin, and Magnus Olsson of Sweden, who had both worked as management consultants at McKinsey & Company.[11] It started operating in 2012 as a website-based service for corporate car bookings, and evolved to become a ridesharing company with car hire for everyday use.[12]

In 2015, the company acquired a Saudi-based home delivery service company, enwani, and Abdulla Elyas joined Careem as co-founder.[13] In 2017, the company announced a program to extend maternity leave and hire more women.[14]

In June 2017, Careem launched operations in Palestine as part of a commitment to create one million jobs in the MENA region by the end of 2018.[15] In January 2018, they became the first ride-hailing service to launch in Baghdad. The company also has locations in Najaf and Erbil, Kurdistan Region.[16] [17]

It was announced in February 2018, that Careem had acquired RoundMenu, a restaurant listing and food ordering platform that operates across the Arab world.[18] In August 2018, Careem said they would be launching bus services, starting with cities in Egypt in December of the same year.[19] The service was discontinued in early 2020.[20]

In May 2019, Careem announced the acquisition of UAE-based bike-sharing startup Cyacle which will re-brand as Careem Bike.[21] As of 2023, Careem Bike had 192 docking stations across Dubai.[22] Following its UAE launch, Careem Bike launched 165 bicycle and scooter stations in the city of Madinah, Saudi Arabia,[23] with nearly 2,000 customers traveling almost 60,000 km across the city on bicycles in 2023.

In April 2022, Careem launched Careem Pay, a digital wallet for money transfers and withdrawals in the UAE.[24] Careem introduced a remittance corridor between the UAE and Pakistan in partnership with Lulu Exchange [25] and in India in 2023, by the end of the year, Careem Pay's remittance service had maintained a user retention rate of 77% with an average transaction time of 15 minutes.[26] Beyond P2P transactions through the Careem Pay digital wallet, Careem also offers a one-click checkout for e-commerce websites and bill payment amongst other services.

In June 2022, Careem suspended food delivery service in Pakistan over unfavorable economic conditions.[27]

In 2024, Careem introduced "Flexi Ride" options for its users in Karachi. This feature will not only provide the customers but the captains as well with the chance to choose their preferred prices for the rides they will take and embark on.[28] [29]

As of February 2023, Careem ceased its operations in Qatar including ridesharing, grocery and food delivery, courier services, and digital payments.[30]

Funding

Careem received seed money of million in a round led by STC Ventures in 2013. In 2014, it received funding of million in a Series B round led by Al Tayyar Travel Group and STC Ventures.

In November 2015, Careem announced a Series C round investment of million led by The Abraaj Group.[31] [32] [33] In October 2016, the company reached an agreement with regulators in Dubai whereby customers are able to book all taxicabs and limousines operating in Dubai via the Careem mobile app.[34] In December 2016, the company raised million in a Series D round, based on a billion valuation for the company.[35] Saudi Telecom in this funding round invested in a 10% stake in Careem.[36] In October 2018, the company secured million funding from its existing investors.[37] [38]

On 26 March 2019, Uber agreed to acquire the company for billion, including billion in cash and billion in convertible notes,[39] making Careem the first unicorn startup company in the Middle East outside of Israel.[40]

On April 10, 2023, e&, the global technology and investment group,[41] announced its agreement with Uber and Careem to acquire a majority stake in Careem's Super App business.[42] Careem's ride-hailing business will continue to be owned by Uber, while the Careem Super App will be owned by e&, as well as Uber and all three of Careem's co-founders.[43] With this new investment, Careem plans to accelerate its vision to create the first “everything app” serving customers across the Middle East.[44] All services will continue to be available on the Careem Super App.[45]

Deliveries

In 2018, Careem announced it was launching a food delivery service app called Careem Now, delivering food and pharmaceuticals, initially in Dubai and Jeddah.[46] In 2019, the service expanded into Riyadh and Amman, and announced it was also launching in Pakistan.[47] On 21 April 2020, the service expanded its Dubai service into delivering groceries and other essential products.[48] Careem Quik combines the warehouse infrastructure of purpose-built stores with shortened delivery times.[49]

On 4 May 2020, Uber Eats announced they were exiting the United Arab Emirates and that their services would be offered through Careem Now.[50]

Women

In Pakistan, Careem employs women drivers. Women are also employed as drivers in Egypt and Jordan. In Saudi Arabia, women make up 80% of the company's customers. Careem is planning to have a female workforce of 20,000 by the year 2020.[51] In Saudi Arabia, Careem and Uber have started recruiting women, as part of the Saudi Women to drive movement. Women were legally allowed to start driving on 24 June 2018, and Uber and Careem women drivers were able to start working on the same day.[52]

Layoffs

Due to the impact of the ongoing coronavirus pandemic, Careem announced on its blog[53] that it was laying off 31% of its workforce, amounting to 536 employees.[54] [55] [56] [57] [58] [59]

Criticism

Regulations

See also: Legality of ridesharing companies by jurisdiction.

Taxi protests in Egypt

Uber and Careem faced heavy criticism in Egypt at the beginning of 2016 from local taxi drivers for operating without official taxi licenses. Taxi drivers organized several protests and sit-ins demanding that the Egyptian government intervene to halt the activities of the TNCs. A committee was organized by the Egyptian government to assess the complaints of the protesting taxi drivers and standardize taxi services in Egypt. They ruled in favor of the TNCs, ensuring that they can operate legally and provided legal protection for the TNC drivers who had been facing attacks by both state police and angry taxi drivers.[60] [61] [62] [63]

Data breach

In January 2018, Careem discovered data on more than 14 million riders and 558,800 drivers were breached. The company waited until late April 2018, to disclose this breach because they "wanted to make sure we had the most accurate information before notifying people".[64] [65] [66] According to investigations conducted by the company, there was no initial evidence of fraud or misuse.[67]

Work culture and working conditions

Careem has faced a wave of criticisms centered around their work culture and hiring practices. These criticisms have been amplified through various social media platforms.

In a LinkedIn post from June 2023, Mudassir Sheikha outlined the type of professionals Careem is looking to hire. He stated that the company is not the right fit for those whose top priority is cash compensation although he highlighted that Careem offers competitive compensation. He also said that it's also not a right fit for those looking for a 9 to 5 job, or those who thrive with structure and certainty. He emphasized that Careem is more focused on impact and fulfilling its purpose rather than offering high cash compensation or a structured work environment.[68] The post received a significant amount of backlash. Commenters argued that competitive cash compensation is essential for attracting high-quality talent and that neglecting this aspect could lead to high turnover rates. Others sarcastically remarked that who needs cash compensation when one can have the satisfaction of creating impact.

A Business Insider article highlighted the criticisms Mudassir Sheikha faced for his LinkedIn post. The article noted that tech workers took to the employee forum Blind to criticize the CEO's post as "tone-deaf" and "cringe." One comment translated the CEO's message as, "we’ll pay you peanuts, put you in a cramped space with little amenities, provide no training, work you till you burn out and quit so the execs and owners can get a fat payout on the back of your labor." The article also mentioned that many comments on LinkedIn took issue with the CEO's statement.[69] The article also said that not all the comments were negative and that Careem continually benchmarks its salaries against a peer group of leading global companies. The article further quoted comments that praised the LinkedIn post for being "rare" and "honest". It also referenced an article from the UAE newspaper The National News reporting that "hundreds of Careem employees had walked out of the Uber acquisition millionaires due to the $3.1 billion payout".[70]

Careem has received mixed reviews from its employees on Glassdoor, a platform where employees can review their employers. While some employees praised the company for its culture, flexible working hours, and open communication, others criticized it for a lack of supportive management, unfair expectations, and a toxic work environment. Some of the specific criticisms included no work-life balance, a lot of work on weekends, bad management, a lot of firings, low pay, and extended working hours being forced despite having a contract stating maximum working hours in a week. One comment also claimed that Careem manipulates its review score on Glassdoor with fake reviews.[71] According to the UAE-based newspaper Khaleej Times, Careem colleagues "rate their job satisfaction and loyalty [to Careem] way above tech industry averages". The article cited that Careem's unlimited leave policy "gives the company a competitive advantage when it comes to recruiting talent" and helps "reverse brain drain from the region".[72]

Philanthropy

Since 2018, Careem has generated over USD 4.2 million through donations and fundraising.[73] Careem was one of the "first tech firms in the region to leverage its app to collect charitable donations".[74] In Pakistan, Careem has been a supporter of Cricket for a Cause and has supported the league's efforts to raise funds for children in developing nations. In 2018 in Pakistan, Careem and Robin Hood Army took the initiative to feed more than 10,000 people across the nation.[75]

In 2021, Careem introduced "Donations", a direct service selectable from the landing page of the app allowing customers to make contributions to three causes. The selected causes include UNICEF for digital learning, Dubai Cares for underprivileged children's education, and UNHCR for financial assistance to refugees. Donations were previously collected through the 'Rewards' program on the Careem app. Careem has supported fundraising appeals for various charities, such as Iraq Builders, The Citizens' Fund in Pakistan, Qatar Cancer Society, SOS Children's Village in Lebanon, and Tabara3a in Saudi Arabia.[74]

Careem offers a donation option via its ride-hailing service, where customers can donate a certain amount every time they take a ride. This was available in Pakistan in partnership with the Shahid Afridi Foundation, which assisted those affected by floods in Balochistan and Sindh in 2022.[76]

Beyond fundraising, Careem actively supports local businesses and technology professionals in the markets where it operates. Partnerships include collaborating with Gaza Sky Geeks to provide training and internships to tech talent in Gaza.[74]

In 2023, Careem partnered with the Mohammed Bin Rashid Al Maktoum Global Initiatives organization to contribute to the 1 billion meals endowment campaign that happens every Ramadan in UAE.[77] Careem also announced that it was opening up its Gaza relief campaign to customers in the UAE, Saudi Arabia, and Jordan through the Emirates Red Crescent, Tkiyet Um Ali in Jordan, and King Salman Humanitarian Aid and Relief Center. Customers can use the Careem app to contribute to the campaign, with the company matching Careem Plus member donations. Careem also announced that colleagues had donated over USD 540,000 towards the humanitarian crisis.[73]

Sustainability

Careem launched Careem Bike in partnership with the RTA in 2020 to support the UAE's target to cut emissions by 40% by 2030. [78] In 2022, RTA announced that 2.8 million Careem Bike trips had been completed since its launch, reducing emissions by 1,926,033 kilograms, equivalent to emissions from 600 cars. [79] 53% of Careem's trips in the UAE had been completed with hybrid or electric vehicles in 2023. In the same year, Careem expanded its EV fleet in Jordan to form 45% of the fleet in Irbid. [80] Careem unveiled its plans to introduce Dubai's first fleet of electric motorbikes and charging station infrastructure at Careem Bike stations in 2024.The company announced that the electric engines are powered by 4,000 watt lithium battery packs that can be charged at 192 Careem stations across Dubai.The electric motorbikes aim to reduce the carbon footprint of delivery trips by up to 24 tonnes of C02 per day, and provide cost savings for Careem Captains. [81] Careem introduced 'Eco-friendly' rides in 2023 during COP28 in partnership with CarbonSifr [82] to support carbon removal projects in the UAE and the wider region, with customers' contributions going into supporting high-integrity environmental projects such as planting mangrove trees in the UAE. The initiative offset more than 200 tonnes of CO2e in under 3 months [3]. Following its success in Dubai, Careem's eco-friendly rides were launched in Abu Dhabi in 2024. Another such sustainability campaign was launched in collaboration with Careem and Mastercard, where for every Careem Pay wallet top-up transaction using a Mastercard debit card, Emirates Nature-WWF pledged to plant a mangrove in the UAE on behalf of the cardholder.[83]

See also

Notes and References

  1. Web site: Zyl . Gareth van . 2024-01-08 . Here is Careem's 2023 by all the numbers and figures . 2024-03-21 . en-US.
  2. News: Mideast ride-hailing app Careem raises $200 million to expand, expects more funds. 2018-02-02. Bloomberg.com. 2018-03-08. en.
  3. News: Somerville. Heather. Cornwell. Alexander. Azhar. Saeed. March 26, 2019 . Uber buys rival Careem in $3.1 billion deal to dominate ride-hailing in Middle East . Reuters . San Francisco/Dubai.
  4. Web site: Careem NOW: Engineering a robust and scalable food delivery application. Monstarlab. 24 November 2020 .
  5. Web site: Turak . Natasha . 2021-12-09 . Uber-owned Careem gets in on the surging rapid grocery delivery market with UAE launch . 2024-03-21 . CNBC . en.
  6. Web site: Careem Pay launches digital wallet for money transfers, withdrawals in UAE. Tala Michel Issa. Al Arabiya English. 21 April 2022.
  7. News: Barrington . Lisa . 2023-04-10 . UAE's e& takes $400 million majority stake in ride-hailer Careem's Super App . en . Reuters . 2023-06-24.
  8. Web site: From burgers to bikes: Careem announces major 2023 highlights .
  9. Web site: Thomas . Aby Sam . 2023-07-11 . Fueling Up: Careem's Entrepreneurial Journey Is Back On, Says Co-Founder And CEO Mudassir Sheikha . 2024-03-21 . Entrepreneur . en.
  10. Web site: Tech in Asia - Connecting Asia's startup ecosystem. www.techinasia.com. en-US. 2019-05-02.
  11. Web site: Meet Careem: The Uber of The Middle East . 2016-10-07 . 2016-10-09 . https://web.archive.org/web/20161009230632/http://www.geektime.com/2014/11/19/meet-careem-the-uber-of-the-middle-east/ . dead .
  12. Web site: Uber-clone vows safe, affordable ride. Should you Careem around Karachi, Lahore? . OMER . BASHIR . . February 15, 2016.
  13. Web site: Careem acquires Saudi-based home delivery service Enwani . Stephanie Nour . Prince . Wamda . January 5, 2015.
  14. Web site: Dubai's Careem to extend maternity leave, hire more women . Arabian Business . March 8, 2017.
  15. News: Dubai's Careem says to launch operations in Palestine. ArabianBusiness.com. 2018-08-14. en.
  16. Web site: Where does Careem operate? - Careem Cities. www.careem.com. 2019-05-02.
  17. News: Careem launches ride-hailing services in Baghdad. The National. 2018-08-14. en.
  18. News: Careem acquires online restaurant listing platform RoundMenu, to trial food delivery. The National. 2018-09-20. en.
  19. News: Dubai's Careem to test bus service in Egypt. ArabianBusiness.com. 2018-08-14. en.
  20. Web site: Careem is killing its mass transportation service 'Careem Bus'. Zubair Naeem Paracha. May 4, 2020. MENAbytes.
  21. News: Careem Bike marks Careem's entrance into micro-mobility. blog.careem.com. 2019-06-01. en.
  22. Web site: Dubai Ride 2023: RTA, Careem to provide free bikes to participants .
  23. Web site: 2023-12-27 . Madinah Municipality launches 70 km dedicated bicycle lanes to promote health and sports . 2024-03-21 . Arab News PK . en.
  24. Web site: Careem Pay launches digital wallet for money transfers, withdrawals in UAE. 21 April 2022 . en. 2022-09-01.
  25. Web site: What is next for Careem's mobility of money? . 2024-03-21 . Wamda . en.
  26. Web site: Woffenden . Claire . 2023-12-21 . Careem Pay Partners with iPiD to Streamline International Remittance . 2024-03-21 . The Fintech Times . en-GB.
  27. News: Memon . Bilal . Careem suspends food-delivery business in Pakistan over unfavourable economic conditions . 11 November 2022 . Business Recorder . 2 June 2022 . en.
  28. News: Careem Launches Flexi Ride Options for Karachi Riders . August 1, 2024 . August 2, 2024 . Khyber News.
  29. News: Careem launches Flexi Rides in Karachi; customers can choose their price . August 1, 2024 . August 2, 2024 . Trade Chronicle.
  30. Web site: Ride-hailing service app Careem ceases operations in Qatar . 2023-08-17 . www.aljazeera.com . en.
  31. Careem raises US$ 60 million in new funding with The Abraaj Group as lead investor . Abraaj.com . November 10, 2015 . March 19, 2017 . https://web.archive.org/web/20170320052908/http://www.abraaj.com/insights/news/press-releases/careem-raises-us-60-million-in-new-funding-with-the-abraaj-gr/ . March 20, 2017 . dead .
  32. Web site: Careem: It's Full Speed Ahead For This Middle East Startup . . Aby Sam Thomas . January 13, 2016.
  33. Web site: Car-hailing app Careem raises $60M Series C . Rachel . Williamson . Wamda . November 10, 2015.
  34. Web site: Uber faces pressure in Dubai as regulator signs deal with rival . Tom . Arnold . Stanley . Carvalho . . October 4, 2016.
  35. Web site: Uber's Middle East Rival Just Got a $1 Billion Valuation . Madeline . Farber . . December 19, 2016.
  36. News: Saudi women are a captive market for Uber and Careem. The Economist. 2017-05-19.
  37. Web site: Careem raises $200m in new funding . October 18, 2018.
  38. Web site: Ride-hailing app Careem raises $200mln to expand . October 19, 2018.
  39. Web site: Uber confirms it's acquiring Middle East rival Careem for $3.1 billion. 2019-03-26. VentureBeat. en-US. 2019-03-26.
  40. Web site: Ng . Abigail . Careem CEO says the Middle East is 'not very far' from seeing more billion-dollar start-ups . 2021-08-24 . cnbc.com . 16 June 2021 . en.
  41. Web site: Release . Press . "etisalat by e&" launched as the new brand identity for Etisalat UAE, reflecting recent e& Group positioning . www.zawya.com . 3 May 2023 . en.
  42. Web site: Uber Mideast Unit Sells Stake in Super App to Largest UAE Telco . Bloomberg.com . en . 10 April 2023.
  43. Web site: Barrington . Lisa . UAE's e& takes $400 million majority stake in ride-hailer Careem's Super App . Reuters . en . 10 April 2023.
  44. Web site: UAE's e& acquires $400m stake in Careem's super-app . Arabianbusiness . 3 May 2023.
  45. Web site: Barrington . Lisa . UAE's e& takes $400 million majority stake in ride-hailer Careem's Super App . Reuters . en . 10 April 2023.
  46. Web site: Careem launches its delivery app Careem NOW, to invest $150 million in the new vertical, available initially in Dubai and Jeddah for food deliveries . Zubair . Paracha . MENAbytes . December 17, 2018.
  47. Web site: Careem quietly expands its food delivery service 'Careem Now' to Jordan with Amman launch, Pakistan next . MENAbytes . July 14, 2019.
  48. Web site: Careem launches grocery and medicine delivery service in Dubai . Varun . Godinho . Gulf Business . April 22, 2020.
  49. Web site: Release . Press . Careem introduces Dubai's first electric motorbike fleet with charging infrastructure for deliveries . 2024-06-27 . www.zawya.com . en.
  50. Web site: Uber Eats decides to switch off in UAE. Gulf News. 4 May 2020 . en. 2020-05-15.
  51. News: Careem to have 20,000 female drivers in the Middle East by 2020. ArabianBusiness.com. 2018-03-08. en.
  52. News: CNN.
  53. News: Securing Careem through these uncertain times . Careem Blog . 4 May 2020.
  54. News: Careem to lay off 31% of staff as business drops 80% amid Covid-19 . ArabianBusiness.com . en.
  55. News: Careem lays off 31 percent of its workforce as business takes a big hit due to Covid-19 . MENAbytes . 4 May 2020.
  56. News: Dubai's Careem cuts 536 jobs as lockdowns hit ride-hailing across Middle East . The National . en.
  57. News: Careem to lay off 31% of workforce as business drops . Gulf Insider . 4 May 2020.
  58. News: UberEats exits Middle East as subsidiary Careem announces layoffs, closes bus service . Enterprise . en.
  59. News: Uber's Middle East business Careem cuts 31% of workforce . StreetInsider.com.
  60. Web site: Entrepreneurs of the Week: Magnus Olsson and Mudassir Sheikha . Tamara . Pupic . Arabian Business . 15 November 2015 .
  61. Web site: Egyptian Government: Uber and Careem Will Stay in Egypt . Cairoscene.com . March 10, 2016.
  62. News: Taxi drivers protest against Uber, other app-based car services . Charbel . Jano . Mada Masr . madamasr.com . February 4, 2016.
  63. Web site: Egyptian taxi drivers start open-ended sit-in to demand Uber, Careem shutdown . Menna Alaa El-Din . Ahram online . March 8, 2016.
  64. Web site: Alrawi. Mustafa. Ride sharing platform Careem says hit by cyber attack with data of up to 14 million users stolen. 23 April 2018 . The National. 23 April 2018. breach_national.
  65. News: Al Ali. Nour. Middle East Ride-Hailing App Careem Reveals Major Cyber Attack. Bloomberg. 23 April 2018 . 23 April 2018. breach_bloomberg.
  66. Web site: Important security information. Careem. 23 April 2018. breach_careem.
  67. Web site: Ride-hailing app Careem reveals data breach affecting 14 million people – TechCrunch. techcrunch.com. 23 April 2018 . en-US. 2018-04-23.
  68. Web site: Mudassir Sheikha on LinkedIn: We currently have over 90 open roles at Careem and we're looking for the… 266 comments . 2023-09-01 . www.linkedin.com . en.
  69. Web site: Kay . Grace . Tech workers blast startup CEO who said he didn't want to hire workers focused on pay, or those who want to 'clock in and out' . 2023-09-01 . Business Insider . en-US.
  70. Web site: Alrawi . Mustafa . 2019-03-27 . Hundreds of Careem millionaires after staff share in $3.1 billion Uber payout . 2023-10-26 . The National . en.
  71. Web site: Careem Reviews: Glassdoor.com .
  72. Web site: Salim . Sahim . Unlimited vacation days in UAE: Can more companies implement policy? . 2023-10-26 . Khaleej Times . en.
  73. Web site: Release . Press . Careem opens up Gaza relief campaign to customers in Jordan, KSA, and UAE . www.zawya.com . en.
  74. Web site: More than a unicorn: when technology meets purpose . www.circlemena.org.
  75. Careem and Robin Hood Army Pledge to Feed 10,000 People. Propakistani . 12 April 2018 . en-US. 2019-02-01.
  76. Web site: Careem and Shahid Afridi Join Hands for Flood Relief Efforts . propakistani.pk.
  77. Web site: Careem participates in 1 Billion Meals Endowment campaign, enables donations through its smart app .
  78. Web site: Shepherd . Daniel . 2023-10-18 . At GITEX, Careem showcases innovations to displace CO2 emissions . 2024-06-27 . TahawulTech.com . en-GB.
  79. News: 2023-01-18 . Dubai's RTA announces 2.8 Careem bike trips taken since launch - Arabian Business: Latest News on the Middle East, Real Estate, Finance, and More . 2024-06-27 . Arabian Business . en-US.
  80. Web site: 2023-09-06 . Careem Jordan drives towards a greener future - Jordan News Latest News from Jordan, MENA . 2024-06-27 . Jordan News Latest News from Jordan, MENA . en.
  81. Web site: Release . Press . Careem introduces Dubai's first electric motorbike fleet with charging infrastructure for deliveries . 2024-06-27 . www.zawya.com . en.
  82. Web site: Release . Press . Abu Dhabi welcomes Careem's eco-friendly rides after offsetting more than 200 tonnes of CO2e since launch . 2024-06-27 . www.zawya.com . en.
  83. Web site: Release . Press . Careem and Mastercard support mangrove-planting efforts in UAE . 2024-06-27 . www.zawya.com . en.