| Carbuyer | |
| Commercial: | Yes |
| Location: | London, United Kingdom |
| Type: | Automotive Reviews |
| Language: | English |
| Registration: | None |
| Owner: | Autovia Limited |
| Current Status: | Active |
Carbuyer is a web publication that offers car reviews, news and advice for the British car buyers, with a focus on new rather than used cars. It was launched by Dennis Publishing in 2010, and was first published on 29 October 2010. It is intended primarily for consumers rather than auto enthusiasts.[1] [2] [3] [4] The site includes facts and figures from CAP HPI, allowing visitors to access specifications for every new model on sale.[4]
Carbuyer produces its own video car reviews fronted by editor Richard Ingram, which are published on the website and on its YouTube channel.[5] Nicola Hume, Sara Damergi, James Batchelor, Ginny Buckley, Mat Watson and Rebecca Jackson have all presented Carbuyer videos.
The website allows motorists to submit reviews of their own cars which are then published as an accompaniment to the in-depth reviews from Carbuyer's expert journalists.
The website was short listed for Launch 2011 at the AOP Awards 2011, and then won Product Development of the Year (Consumer) at the PPA Data & Digital Publishing Awards 2011.[6] [7] It was also awarded the Plain English Campaign's Internet Crystal Mark in August 2011.[8] [9]
In January 2014, Carbuyer refreshed its image with a new logo, new video graphics and website design. Carbuyer began publishing a quarterly print magazine and has also published a book Carbuyer's Top 100 Family Cars. In January 2014, Carbuyer launched its first ever television commercial.[10]
In 2021, Carbuyer and the rest of Dennis Publishing's automotive assets were spun-off as independent company called Autovia, which also publishes Auto Express, evo, DrivingElectric and Octane.
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