Carbuyer Explained

Carbuyer
Commercial:Yes
Location:London, United Kingdom
Type:Automotive Reviews
Language:English
Registration:None
Owner:Carwow
Current Status:Active

Carbuyer is a web publication that offers car reviews, news and advice for the British car buyers, with a focus on new rather than used cars. It was launched by Dennis Publishing in 2010, and was first published on 29 October 2010. It is intended primarily for consumers rather than auto enthusiasts.[1] [2] [3] [4] The site includes facts and figures from CAP HPI, allowing visitors to access specifications for every new model on sale.[4]

Carbuyer produces its own video car reviews, which are published on the website and on its YouTube channel.[5] Richard Ingram, Nicola Hume, Sara Damergi, James Batchelor, Ginny Buckley, Mat Watson and Rebecca Jackson have all presented Carbuyer video car reviews.

The website allows motorists to submit reviews of their own cars which are then published as an accompaniment to the in-depth reviews from Carbuyer's expert journalists.

The website was short listed for Launch 2011 at the AOP Awards 2011, and then won Product Development of the Year (Consumer) at the PPA Data & Digital Publishing Awards 2011.[6] [7] It was also awarded the Plain English Campaign's Internet Crystal Mark in August 2011.[8] [9]

In January 2014, Carbuyer refreshed its image with a new logo, new video graphics and website design. Carbuyer began publishing a quarterly print magazine and has also published a book Carbuyer's Top 100 Family Cars. In January 2014, Carbuyer launched its first ever television commercial.[10]

In 2021, Carbuyer and the rest of Dennis Publishing's automotive assets were spun-off as independent company called Autovia, which also published Auto Express, evo, DrivingElectric and Octane. In 2024, the remaining Autovia brands, including Carbuyer, Auto Express, evo and DrivingElectric, were purchased by Carwow.[11] [12] [13]

Journalists and photographers

Road test team

Cars of the Year

See also

External links

Notes and References

  1. Web site: Dennis launches 'Trip Advisor' for car buyers. Prweek.com. 21 September 2023.
  2. Web site: Dennis Publishing Launches news Website Carbuyer.co.uk . 30 March 2012 . https://web.archive.org/web/20120425215154/http://www.dennis.co.uk/press-room/dennis-publishing-launches-new-website-carbuyercouk . 25 April 2012 . dead .
  3. Web site: Dennis launches car review site Carbuyer. Nma.co.uk. 21 September 2023.
  4. Web site: Dennis extends motoring portfolio by launching car buying site. Blogs.pressgazette.co.uk. 21 September 2023.
  5. Web site: Carbuyer - YouTube . 2023-03-31 . YouTube.
  6. Web site: AOP Awards 2011 Shortlist in full . 30 March 2012 . https://web.archive.org/web/20120515234009/http://www.ukaop.org.uk/news/aopawards2011shortlistinfull2747.html . 15 May 2012 . dead .
  7. Web site: Data and Digital Publishing Award Winners 2011. Ppa.co.uk. 21 September 2023.
  8. Web site: Plain English Campaign. Plainenglish.co.uk. 21 September 2023.
  9. Web site: Carbuyer.co.uk success with plain English Internet Crystal Mark . 30 March 2012 . https://web.archive.org/web/20110824030009/http://www.dennis.co.uk/press-room/carbuyercouk-success-with-plain-english-internet-crystal-mark-0 . 24 August 2011 . dead .
  10. Web site: CarBuyer Top 100 Family Cars. Auto Express. 21 September 2023.
  11. Web site: Turner . Aimee . Carwow acquires Autovia, targeting growth through reach, capability . 2024-10-18 . www.am-online.com . en.
  12. Web site: Jackson . Megan . 2024-02-19 . Carwow acquires leading automotive titles . 2024-10-18 . PPA . en-US.
  13. . CARWOW ACQUIRES LEADING AUTOMOTIVE TITLES . . Carwow Ltd. . 2024-02-14 . 2024-11-12.
  14. News: Dacia Duster named CarBuyer Car of the Year. Auto Express. 1 Mar 2013.
  15. Web site: 2023-10-11 . Carbuyer Announces 2024 Best Car Award Winner Results . 2024-10-18 . www.stablevehiclecontracts.co.uk . en-GB.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Carbuyer".

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