In business, a capture plan details the process of identifying, articulating and implementing winning strategies oriented toward capturing a specific business opportunity. It is used to support a bid/no-bid decision (deciding whether or not an organization will prepare a response to a specific solicitation),[1] a bid validation check when a request for proposal is received, and the preparation of a proposal to be submitted in response.[2]
The Association of Proposal Management Professionals (APMP) describes capture plan development as "the process of managing and engaging in the pre-competition phase in an organized way that is designed to increase win potential".[3] Business writer Larry Newman argues that the term's usage increased from the 1990s and that organizations which practice capture planning "win more frequently; win larger, more competitive bids; reduce bid time and cost; and make better bid-, no-bid decisions".[4]