Capterra Explained

Capterra
Type:Private company
Language:English
Founded:1999
Founder:Michael Ortner
Rakesh Chilakapati
Url:www.capterra.com
Current Status:Active

Capterra, Inc. is a free online marketplace vendor serving as an intermediary between buyers and technology vendors within the software industry. The company assists consumers with selecting software for their needs with user reviews and research.

History

The company was founded in 1998 by Michael Ortner and Rakesh Chilakapati. It is based in Arlington, Virginia.[1] The company uses a pay-per-click model.[2] Vendors can bid on the basis of software category & listing position. All these platforms have paid listing as well as organic listings based on reviews. Capterra was on the list of the Inc. magazine's 2007 ranking of the 5000 fastest-growing private U.S. companies.[3] By the end of 2007, there were nearly 10,000 software vendors advertised on the website. In 2009, the site allowed software users to leave reviews.[4] [5]

In September 2015, Capterra was acquired by Gartner for $206.2 million[6] and became a part of its strategy to expand its business within the software industry.[7] It is reported that Vista Point Advisors acted as a financial advisor to Capterra before and during the transition to Gartner.[8] [9]

In 2018 Capterra conducted a Top Tech trends survey [10] on how small businesses manage technology investments [11] and consider project management software.[12] [13] [14] In August 2019, Capterra is reported to have delivered 1 million software reviews on its platform.[15]

In 2020, Capterra conducted a series of surveys to analyze the impact of the COVID-19 pandemic on the software business including digital payments[16] [17] and tech industry employment.[18]

Industry recognition

See also

External links

Notes and References

  1. Web site: Economists Credit Small Business 'Gazelles' With Job Creation. Rosen. James. 2015-03-27. Fox News. en-US. 2019-09-12.
  2. Web site: Online resource finds, compares software. 2007-12-01. CONTRACTOR. en. 2019-09-24.
  3. Web site: Inc 5000 Capterra Profile.
  4. Web site: The Case for User Reviews. Barrett. Amy. 2010-09-01. Inc.com. live. https://web.archive.org/web/20100827163726/http://www.inc.com:80/magazine/20100901/the-case-for-user-reviews.html . 2010-08-27 . 2019-09-12.
  5. Web site: The Yelp of business software' springs out of ping-pong culture at Virginia company. Heath. Thomas. Washington Post. live. https://web.archive.org/web/20141103091513/http://www.washingtonpost.com/business/economy/the-yelp-of-business-software-springs-out-of-ping-pong-culture-at-virginia-company/2014/11/02/fe866732-5ec9-11e4-8b9e-2ccdac31a031_story.html . 2014-11-03 .
  6. Web site: An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech and Tips for Managing Profiles and Activity . Sword and the Script .
  7. Web site: 2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold. Leforestier. Ludovic. 2017-01-20. Institute of Industry Analyst Relations (IIAR). en-GB. 2019-06-05.
  8. Web site: Gartner Acquires Capterra Vista Point Advisors. vistapointadvisors.com. 2021-06-08.
  9. Web site: A list of Gartner acquisitions . Gartner's official website .
  10. Web site: Walmart, Lowe's And Others Are Getting Real About Training: How Immersive Tech Works. Pearson. Bryan. Forbes. en. 2019-12-13.
  11. Web site: What to Expect in 2019: Technology Business Trends. Lesonsky. Rieva. 2019-01-09. SmallBizDaily. en-US. 2019-09-19.
  12. Web site: The 3 Biggest Project Management Trends in 2019 (and How to Use Them in Planning for 2020). O'Loughlin. Eileen. Home Business.
  13. Web site: Are You Addicted to Work?, Retail App Use Surges 50%, How to Argue Productively and Other Things Entrepreneurs Need to Know. Lesonsky. Rieva. Small Biz Daily. live. https://web.archive.org/web/20200928122743/https://www.smallbizdaily.com/are-you-addicted-to-your-business-how-to-argue-productively/ . 2020-09-28 .
  14. Web site: Project management software: 7 biggest factors to consider before buying. July 10, 2019. Alison. DeNisco Rayome. TechRepublic. en. 2019-09-19.
  15. Web site: Capterra Delivers 1 Million Verified Software Reviews to Help Organizations Make Better Purchasing Decisions.
  16. Web site: 5 ways coronavirus has forever changed cash . Payments Source .
  17. Web site: COMMENTARY: Covid-19 Changed Demand for Cashless Payments. Are Small Businesses Ready? . Digital Transactions .
  18. Web site: Job openings among 40 industries down 1.5% during coronavirus pandemic . TechRepublic .
  19. Web site: Fugere. Lisa. The Best B2B Holiday Marketing Campaigns You Didn't Know About. Radius.com. 16 December 2013. https://web.archive.org/web/20160804130051/https://radius.com/2013/11/27/best-b2b-holiday-marketing-campaigns-didnt-know/. 4 August 2016.
  20. Web site: Interactive Media Awards: Capterra. Interactive Media Awards, Inc.. 31 January 2014.
  21. Web site: Fantastic 50 2007. Goodman & Co., Virginia Chamber of Commerce. 31 January 2014.

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