Capriotti's Explained

Capriotti's Sandwich Shop, Inc.
Type:Private
Founders:Lois and Alan Margolet
Area Served:United States
Key People:Ashley Morris (CEO)
Jason Smylie (CIO)
George Chanos (Chairman)
David Bloom (CDO/COO)
Brent D. Erwin (CFO)
Industry:Restaurants
Genre:Fast Casual
Foundation:
Wilmington, Delaware, US
Hq Location:Las Vegas, Nevada, U.S.
Locations:112
Revenue: US$150 million (FEB 2021)
Num Employees:About 1,000

Capriotti's Sandwich Shop, Inc. (also called Capriotti's) is a fast casual restaurant chain in the United States.[1] The restaurant chain was founded in Wilmington, Delaware in 1976.[2] Capriotti's has 112 company-owned and franchise locations in 27 states.[3] [2] [4] [5] [6]

History

Capriotti's was founded in Little Italy, Wilmington, Delaware in 1976.[2] [4] [7] The restaurant is named after the founders' grandfather, Philip Capriotti.[2] [8] In 1988, the second restaurant location opened in New Castle, Delaware. In 1991, Capriotti's began franchising their restaurants.[9]

In 1993, the first restaurant location in Las Vegas, Nevada was opened on Sahara Avenue, near Las Vegas Boulevard.[10] In 2004, Ashley Morris and Jason Smylie opened a franchise in Las Vegas. At the time, Morris was the youngest financial adviser at Wells Fargo.[10] [11] [12] [13] Smylie was a software engineer at Bechtel Nevada. Morris and Smylie were also investors in the housing market and made the decision to invest in a franchise after learning that the return on investment was higher than anything they were looking at investing in.[13] In 2007, Morris and Smylie put the company in escrow. In the following year Morris, Smylie and a group of investors consisting of 95% Las Vegans bought Capriotti's. Capriotti's had 44 restaurant locations by the end of 2008.[12] Morris is the CEO of the company.[12] [13] [14] [15] In 2008 and 2009 the chain was the official sandwich sponsor of the World Series of Poker in Las Vegas.[16] [17] Capriotti's was ranked in Entrepreneur magazine's top 500 franchise list in 2010 and remained ranked through 2014.[12] Capriotti's starred on Food Network's Unwrapped in December 2011.[18] [19] In November 2013, Capriotti's expanded its presence on the East Coast by opening its first location in Washington DC.[20] [21] Joe Biden was the first customer served at the store's grand opening.[21] [22] [23] That year, Capriotti's brought in over $58 million in revenue and experienced a 48% growth over the previous three years.[24] In 2014, the company was named one of the "Top 10 Best Food Franchises for Your Buck" and one of "America's Best Franchises" by Forbes magazine.[25] [26]

The Sandelman & Associates Quick Track Study on the Top 10 Quick Service Restaurant Concepts ranked Capriotti's among the top ten in overall satisfaction[27] and won the award for highest quality and taste in the 2014 study.[28]

Business operations

Capriotti's is now based in Las Vegas, Nevada and has its largest concentration of shops there. The restaurant chain has 112 locations in 27 states including: Arizona, Arkansas, California, Colorado, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Maryland, Massachusetts, Minnesota, Missouri, Nebraska, Nevada, North Carolina, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Texas, Utah, Washington State and Wisconsin.[5] [6] [29] In 2014, it ranked #293 in Entrepreneur's Franchise 500. In 2016, Capriotti's was ranked #264 in Entrepreneur's Franchise 500.[30]

Products

Capriotti's specializes in cold, grilled, and vegetarian hoagies or submarine sandwiches.[6] Each restaurant roasts whole turkeys for 12 hours nightly, hand pulls meats, and makes their own meatballs and coleslaw.[5] [7] [9]

In November 2009, the Bobbie, one of Capriotti's signature sandwiches, was voted "The Greatest Sandwich in America" by AOL.com.[31] The sandwich is made with pulled turkey, cranberry sauce, stuffing and mayonnaise.[31] The Margolets named it after their aunt.[32] In 2012, USA Today named Capriotti's one of the "10 Great Places for a Surprising Sandwich."[33]

Technology

Capriotti has utilized Google Glass to re-record employee training videos in a first person view.[34] Management trainees also wear Google Glass during rush hour periods and review the footage for constructive visual feedback.[34] [35] Capriotti's uses an app-based loyalty program.[36]

External links

39.7502°N -75.5721°W

Notes and References

  1. Web site: Franchise Chatter Exclusive: Q&A Interview with Ashley Morris, CEO of Capriotti's. 16 November 2011 . April 19, 2015.
  2. Web site: Capriotti's Sandwich Shop Inc.. 2014-07-18.
  3. Web site: Using Smartphones and Apps to Enhance Loyalty Programs. John Grossmann. January 28, 2015. The New York Times. February 1, 2015.
  4. News: Capriotti's Sandwiches Stand Out Amid Competitors. Samara Kalk Derby. 2010-05-20. The Capital Times & Wisconsin State Journal.
  5. Web site: Capriotti's Sandwich Shop Coming to Rosslyn . Ethan Rothstein. 2013-10-18. 2014-07-18.
  6. Web site: Capriotti's Sandwich Shop Celebrates 100th Restaurant12-23-2013. 2014-07-18.
  7. News: Las Vegas-based sandwich shop opens at The Market Place . Lauren Jow . 2014-01-22. The Orange County Register.
  8. News: Talking turkey -- Capriotti's branches out . Jill Henebry . January 1995. Delaware Business Review.
  9. Web site: Franchise of the Day: To Stand Out From Its Competitors, This Sandwich Shop Has an Extra Tasty Nightly Ritual. June 22, 2016. Lindsay Friedman. Entrepreneur . August 1, 2016.
  10. News: Capriotti's Bobbie collects yet another accolade; "Encyclopedia of Sandwiches" author tells USA Today that shop's turkey sub is among her favorites. Tovin Lapan . 2012-04-10. Las Vegas Sun.
  11. News: Heroes welcome? Well, not as envisioned . Tim O'Reiley. 2011-03-21. Las Vegas Business Press.
  12. Web site: No Ordinary Hero. Tracy Stapp Herold. 2013-10-18. 2014-07-18.
  13. Web site: No Ordinary Hero. Tracy Stapp Herold. 2010-03-25. 2014-07-18.
  14. News: Capriotti's plans growth. Steven R. Thompson. 2012-10-07. Dallas Business Journal.
  15. News: Capriotti's Sandwich shops to invade Orange County . Hannah Fry. 2011-06-14. The Orange County Register.
  16. Web site: Popular First State sandwich shop moving into Bethany. Ryan Saxton. 2014-07-18. https://web.archive.org/web/20140725173834/http://www.coastalpoint.com/content/popular_first_state_sandwich_shop_moving_bethany. 2014-07-25. dead.
  17. Web site: Capriotti's named World Series of Poker sandwich sponsor. 2008-06-18. 2014-07-18.
  18. Web site: Capriotti's Unwrapped on Food Network. https://ghostarchive.org/varchive/youtube/20211221/YCCuI6vQOO0 . 2021-12-21 . live. . 2011-12-06. 2014-07-18.
  19. Web site: MARKETPLACE: Capriotti's Sandwich Shop. 2012-01-29. 2014-07-18.
  20. Web site: Joe Biden Welcomes Delaware-Born Sandwich Shop To D.C., Comes Up Short When Trying To Pay The Bill. Josh Lederman. . 2013-11-21 . 2014-07-18.
  21. Web site: Vice President Joe Biden Visits Capriotti's. January 2014. 2014-07-18.
  22. Web site: Capriotti's Opens With Free Sandwiches, A Visit From Joe Biden. 2013-11-21. 2014-07-18. live. https://web.archive.org/web/20131124021343/http://dcist.com/2013/11/free_sandwich_alert_capriottis_offe.php. 2013-11-24.
  23. Web site: Biden Borrows Money to Pay For Lunch at New D.C. Sandwich Shop. 2013-11-21. 2014-07-18.
  24. Web site: Here's Why One CEO Always Wants To Be 'The Dumbest Guy In The Room'. September 17, 2014. April 16, 2015.
  25. Web site: The 10 Best Food Franchises For Your Buck. Emily Inverso. . 2014-05-27. 2014-07-18.
  26. Web site: The Best and Worst Franchises In America. https://web.archive.org/web/20140531072129/http://www.forbes.com/pictures/mgj45elkk/no-8-capriottis-sandwich-shop/. dead. May 31, 2014. . 2014-07-18.
  27. Web site: Panera, Chick-fil-A, Papa Murphy's receive Award of Excellence. February 11, 2015. Pizza Marketplace. August 26, 2015.
  28. Web site: Raising Cane's, CC's among top 10 Excellent Fast-Food Chains nationally. February 13, 2015. Renita D. Young. The Times Picayune. August 26, 2015.
  29. Web site: The Next Jimmy John's: Sandwich Chains That Could Take Over America. June 17, 2016. Wil Fulton. Thrillist. August 1, 2016.
  30. Web site: Top Food Franchises of 2016. June 18, 2016. Entrepreneur . August 1, 2016.
  31. Web site: Capriotti's Sandwich Shop. 2014-07-18. dead. https://web.archive.org/web/20140726021047/http://www2.qsrmagazine.com/articles/ones_to_watch/141/capriottis-1.phtml. 2014-07-26.
  32. Web site: You're Quite the Dish: The Bobbie at Capriotti's . https://archive.today/20140725163124/http://www.philadelphiaweekly.com/food/reviews/133901658.html . dead . 2014-07-25 . Cristina Perachio . 2013-11-16 . 2014-07-18 .
  33. Web site: Capriotti's Sandwich Shop Targets Houston For Major Expansion . 2014-07-18 . dead . https://web.archive.org/web/20140725192710/http://www.cbs19.tv/story/25681143/capriottis-sandwich-shop-targets-houston-for-major-expansion . 2014-07-25 .
  34. Web site: Google Glass for Restaurant Employee Training. Nina Meijers. 2013-08-01. 2014-07-18.
  35. Web site: This Sandwich Shop's Special Ingredient? Google Glass. September 11, 2013. April 16, 2015.
  36. News: Using Smartphones and Apps to Enhance Loyalty Programs. The New York Times . January 28, 2015. April 16, 2015. Grossmann . John .

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