Canopy Labs Explained

Canopy Labs
Successor:Drop
Foundation:2012
Location City:Toronto, Ontario, Canada
Founder:Wojciech Gryc
Jorge Escobedo
Industry:Computer software
Homepage:www.canopylabs.com

Canopy Labs is a customer analytics company headquartered in Toronto, Ontario, Canada with offices in San Francisco.[1] It was founded in 2012 and offers SaaS marketing analytics for businesses and organizations.[2] [3] The company is an alumnus of the Y Combinator accelerator program.[4] Canopy Labs was acquired by Drop.[5]

History

Canopy Labs was founded in 2012 in Thornhill, Ontario by Wojciech Gryc and Jorge Escobedo.[6] Gryc is a Loran Scholar, Rhodes Scholar and former McKinsey consultant, and Escobedo is a former PhD researcher at the Perimeter Institute and University of Waterloo.[7] [8]

In 2012, the company joined the Y Combinator start-up acceleration program in Silicon Valley as part of the 2012 Summer Class.[9] The company returned to Toronto in 2012, raising $1.5 million in seed funding from BDC Venture Capital's IT Fund, Peter Thiel's Valar Ventures, and a number of angel investors.[10]

In March 2015, the company announced the launch of its new Canopy Labs platform, focused on helping businesses to track and optimize customer journeys and purchase funnels.[11]

In 2018, Canopy Labs was acquired by customer loyalty company Drop Technologies.[12]

External links

Notes and References

  1. Web site: Startups Mine 'Big Data' Too . Entrepreneur.com . May 1, 2014 . Parmar, Neil.
  2. Ha, Anthony. Y Combinator-Backed Canopy Labs Unveils A Self-Serve Approach To Customer Modeling TechCrunch. August 7, 2012.
  3. Techvibes. Canadian Startup Canopy Labs Reaches Milestone, Launches New Website Techvibes. May 31, 2013.
  4. Web site: Y Combinator S12 Demo Day . TechCrunch . Taylor, Colleen . August 21, 2012.
  5. Web site: Drop acquires predictive analytics company Canopy Labs . Betakit . Golang, Jessica . November 15, 2018.
  6. Acharya-Tom Yew, Madhavi. Thornhill start-up Canopy Labs raises $1.5 million in venture capital funding The Toronto Star. December 12, 2012.
  7. Dobby, Christine. Startup Roundup: Canopy Labs raises $1.5M, CN Tower elevator pitches and Ottawa’s new incubator Financial Post. December 14, 2012.
  8. Tossell, Ivor. Want to keep tabs on your customers? Big Data can help The Globe and Mail. April 9, 2012.
  9. Web site: Big Data for the Little Guys . Lorinc, John . UTSC Commons . Apr 24, 2014.
  10. Web site: Canopy Labs Raises $1.5M To Make Customer Analytics More Accessible – TechCrunch. techcrunch.com. en-US. 2018-06-25.
  11. Web site: Canopy Labs Relaunches To Help Businesses Understand Their "Fuzzy" Customer Funnels . Ha, Anthony . TechCrunch . Mar 11, 2015.
  12. Web site: Drop Acquires Predictive Analytics Company Canopy Labs. Jessica. Galang. Betakit. November 15, 2018 . August 26, 2021.