Cannella Media Explained

Cannella Media DTC, L.L.C.
Industry:	Media
Founder:	Frank Cannella
Hq Location City:	Burlington, Wisconsin
Hq Location Country:	U.S.
Area Served:	United States
Key People:	Rob Medved (CEO)
Owners:	-->

Cannella Media DTC, L.L.C., formerly Cannella Response Television LLC is a media company based in Burlington, Wisconsin, United States. It is the largest creator of long-form direct television.^[1] Rob Medved is the incumbent chief executive officer of the company.^[2]

Cannella is known for hit videos such as Tae Bo exercise videos in the 1990s.^[2]

History

Cannella Media was founded by Frank Cannella in 1985. He received Bravo! Entrepreneur Award in 2006 for his contributions to the media industry.^[3]

In 2005, Cannella acquired a Los Angeles-based firm which specializes in buying airtime.^[2]

In June 2009, Cannella received an investmenet from private equity firms ZM Capital and Palladium Equity Partners.^{[4] [5]}

In May 2011, Cannella moved to the new headquarters in Burlington.^{[6] [7]}

In January 2016, Cannella acquired Media Properties Holdings and was renamed Cannella Media, LLC.^{[8] [9]}

Operations

Cannella Media is buyer of television airtime for direct-to-consumer marketing, or telemarketing. It coordinates the buying of airtime for its clients, and created over-the-air television networks mainly featuring low-cost or public domain content with their commercial breaks featuring direct response television advertising it brokered. Innovate Corp. stations (formerly HC2 Holdings/DTV America) form the bulk of the nationwide affiliate base for these channels.^[10] Late night periods on all of their networks feature paid programming.

The company's networks include;

• Binge TV, a network featuring binge viewing-focused scheduling of one series per day.
• Carz & Trax, which features films, series and current-day programming tailored to automotive enthusiasts.
• CRTV, or Consumer Response Television, with a mix of brokered home shopping blocks from other programmers and paid programming.
• Magnificent Movies Network, which features older and public domain-films.
• OnTV4U, which features a schedule entirely made up of paid programming, and is Canella's first and oldest network.^[11]
• RVTV, programming focused on recreational vehicles and the outdoors.
• Timeless TV, featuring public domain sitcom episodes.

External links

• Cannella Media website
• Magnificent Movies Network
• Timeless TV

Notes and References

1. Web site: Cannella to expand with new headquarters in Burlington. May 24, 2011.
2. Web site: Cannella Response Television. Milwaukee Business Journal.
3. Web site: Robert Kern to Win Bravo! Lifetime Achievement Award. March 17, 2006.
4. Web site: Private equity firms invest in Cannella Response Television . Milwaukee Business Journal.
5. Web site: Equity firms invest in Cannella Response Television . Milwaukee Journal Sentinel.
6. Web site: Cannella moves to new HQ. December 6, 2011.
7. Web site: Groundbreaking today on new HQ for Cannella offices in Burlington. Milwaukee Journal Sentinel.
8. Web site: Cannella Response Television acquires New York media company. Molly. Dill. January 29, 2016.
9. Web site: Private equity firms keep gobbling up ad tech companies — and the trend shows no sign of slowing. Lara. O'Reilly. Business Insider.
10. Web site: Cannella.
11. Web site: BizTimes Staff . 2006-03-17 . Robert Kern to Win Bravo! Lifetime Achievement Award . 2023-02-10 . BizTimes - Milwaukee Business News . en-US.