| Canelo | |
| Nasdaq: | --> |
| Founders: | --> |
| Distribution: | Macmillan Distribution (UK) Readerlink Distribution Services (US)[1] |
| Publications: | Books |
Canelo is an independent British publisher which launched in 2015.[2] [3] The three founding partners are Iain Millar, Michael Bhaskar and Nick Barreto.[2]
Bhaskar told The Guardian that the corporate goal is to bring the tools of traditional publishing: proofreading, editing, and working closely with authors together with improved design of the digital page to publish both fiction and non-fiction e-books.[4] The new venture's chosen name, "Canelo", loosely translates as the Spanish word for cinnamon.[2]
Bhaskar is former digital publishing director at Profile Books and author of The Content Machine, a history of publishing.[5] According to British Airways' Business Life magazine, The Content Machine explains that the role of a publisher is: "to filter (curate the best), frame (choose the format) and amplify (spread the news about) content."[6]