Canali Explained

Canali
Industry:Tailors
Foundation:Italy 1934
Founder:The Canali family
Location City:Sovico
Location Country:Italy
Area Served:Worldwide
Key People:Paolo Canali (Sales & Marketing Director)
Andrea Pompilio (Creative Consultant)
Elisabetta Canali (Global Communication Director)
Products:Luxury Men's Clothing
Num Employees:1,500

Canali is an Italian luxury menswear brand founded in 1934.

History

Canali was founded in 1934 by the Canali brothers Giovanni, a fabric magnate, and Giacomo, a tailor.[1]

In the 1950s, the ownership of Canali passed on to the second generation of the family. In the 1970s, Canali was the first Italian tailor to introduce mechanised cutting machines.[2] In 1980, 50% of its sales were international.[3]

In 2007, the company abandoned its family-managed policy.[4]

In 2010, New York Yankees pitcher Mariano Rivera was the spokesmodel for a Canali advertisement campaign, the first time the brand used an athlete for advertising purposes.[5] [6] In 2014, Canali opened its first store in Spain, in Madrid, and signed a franchise deal with the Spanish company Yusty.[3] In 2015, Canali opened a store in Washington, DC.[7] [8] In December 2015, Canali opened its online shop.[9]

In October 2017, Canali closed the Carate Brianza factory and dismissed its 134 employees.[10] In November 2017, the company denied rumors it was looking for a buyer.[11] In September 2018, Canali entered the Chinese ecommerce market through a partnership with Secoo.[12] Following the outbreak of the coronavirus pandemic, Canali changed its creative strategy for more "homey", casual designs to fit the work-from-home trend.[13]

Description

Led by the third generation of the family, Canali employs 1,500 people in seven factories in Italy, where it makes about 250,000 individual pieces of clothing annually.[14] In 2012, 87.5% of the total production was exported;[15]

Canali has 180 boutique stores including 52 in China,[4] and is also distributed through a network of 1,000 retail stores worldwide.[16]

Canali provides a Su Misura service which consists of a tailored-made pieces and personalized artistry to make a piece unique.[16]

In popular culture

Canali suits were worn by Gene Hackman in The Firm, Arnold Schwarzenegger in True Lies, and George Clooney in Michael Clayton.[4]

See also

External links

Notes and References

  1. Web site: Stefano Canali: ‘The suit is not dead. It’s just evolving’. 2021-03-22. British GQ. en-GB.
  2. Web site: Leitch, Luke. 23 October 2013. Road map to success, Italian style. https://web.archive.org/web/20131025024132/http://www.telegraph.co.uk/luxury/mens-style/7766/road-map-to-success-italian-style.html. dead. 25 October 2013. 13 March 2014. The Telegraph.
  3. C. Preja, La italiana Canali se suma a la invasión de la sastrería en España con su primera tienda en Madrid, Modaes.es, 4 November 2013
  4. Moinak Mitra, Italian luxury brand Canali strikes the Indian chord, Indiatimes.com, 27 October 2010
  5. Web site: Canali to Use Mariano Rivera in Fall Ads . WWD . 16 August 2010 . 13 March 2014.
  6. Harvey Araton, The Understated Elegance of the Yankees’ Rivera, Nytimes.com, 25 April 2010
  7. Michael Neibauer, Rejoice, men who enjoy a finely tailored suit: Canali coming to CityCenterDC, Bizjournals.com, 30 January 2015
  8. https://www.urbandaddy.com/articles/34346/washington-dc/canali-yes-we-canali-italian-finery-comes-to-downtown Yes, We Canali
  9. La tienda online de Canali ya es una realidad, Eleconomista.es, 6 December 2015
  10. Sandra Salibian, Canali to Close a Factory, Dismiss 134 Employees, Wwd.com, 17 October 2017
  11. Sandra Salibian, Canali Denies Sale Rumors, Wwd.com, 25 November 2017
  12. https://jingdaily.com/canali-chinese-e-commerce/ Canali Brings Its Italian Designs to Chinese E-commerce
  13. https://www.esquire.com/style/big-black-book-summer-2024/a60872866/canali-casual-clothing/ Canali Chills Out
  14. Web site: Mencyclopaedia: Canali . https://web.archive.org/web/20131104163110/http://www.telegraph.co.uk/luxury/mens-style/6974/canali-is-a-superpower-of-suiting-and-semi-formal-menswear-worn-by-barack-obama.html . dead . 4 November 2013 . . 21 June 2013 . 13 March 2014 . Leitch, Luke.
  15. Web site: Canali relaunches at 80 years . MFfashion . 16 June 2014.
  16. Joseph DeAcetis, How Canali Menswear Uses Innovation To Achieve Aesthetic Perfection As Consumers Evolve, Forbes.com, 17 June 2019